Beth Taubner of mercurylab discusses transformational branding across a variety of domains and industries.
Founder of London and New York-based Mercurylab, Beth Taubner has been a Transformational Brand Strategist and Creative Director working with strategy and creative communications for more than 20 years. Beth has developed a proprietary approach to the branding process, using a combination of psychological, visual, and analytic processes. She is well-known for her expertise in creating branding programs and distinctive concepts, visuals and language communications for businesses.
In this 30 minute interview, Beth has an in-depth discussion with photographer and filmmaker Josh Rothstein. Josh’s career arc has seen him transition from filmmaker to photographer and back again, and befriending and working with heroes such as Usain Bolt, Baz Luhrmann and Hugh Jackman. Having also released a narrative film on the film festival circuit, Josh's career is certainly one to aspire to!
8 Mar 2021
The Art and Business of You: Episode 05 - Marketing and You
In the concluding part of this podcast series, Beth talks about coming to market from your brand center. She explains how to develop tools to communicate and promote your business, offers tips on how to use your graphic identity to project your brand, as well as how to work intelligently with budget and scheduling in your business. Real world tips for real world results!
29 Jan 2021
The Art and Business of You: Episode 04 - Motion and You
In Part 4 of this 6 part podcast, Beth continues her podcast series with the London Photo Festival, discussing approaching motion as a photographer. She touches upon how attributes and capabilities feed into your motion profile and brand, as well as how motion differs from photographer, and how to tell stories using this medium.
29 Jan 2021
The Art and Business of You: Episode 03 - The Visual You
In Part 3 of this 6 part podcast, Beth speaks with the London Photo Festival, exploring how personal branding manifests in visual work, and how to make these attributes work for you. She also discusses how to select your projects and stories to look at patterns in your work, along with ways to edit your work.
29 Jan 2021
The Art and Business of You: Episode 02 - Where We Are Now
In Episode 2 of this podcast series, Beth speaks to the London Photo Festival about the navigating the industry in the current climate.
29 Jan 2021
The Art and Business of You: Episode 01 - Who You Are
Beth speaks to the London Photo Festival about photographers finding their voice and coming to market in an authentic way.
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