Message Engineer for the Medtech Startup Show

About Message Engineer for the Medtech Startup Show

Welcome to Message Engineer for the Medtech Startup Show! What I hear over and over again is the struggle with creating clear, compelling and competitive messaging that resonates, particularly for the medical device, medtech, health tech and digital health technology (DHT) startup. Every month we are turning to some of the leading lights in the medical device business world to learn how to be successful with customer-facing messages to drive funding and revenue for growing medtech startups. We will also explore message failures and learning so we can all rise together to deliver better patient outcomes. Medical Device messaging is complicated – patients, healthcare providers (HCPs) including physicians, healthcare insurance payers, buyers such as hospitals and integrated delivery networks (IDNs), ambulatory surgery centers (ASCs), and more. Internally, marketing works with a cross-functional team for message and marketing approval, including regulatory, clinical, and legal. Additionally, the message must well work for the sales force and, often, global distribution partners. I'm Maureen Shaffer (https://www.linkedin.com/in/maureenashaffer), the host of Message Engineer podcast, and I've been in the medical device field for thirty (30) years now. I am a three-time Vice President of Marketing who has led small medical device startups through multiple Series A and Series B funding rounds – and one IPO. I started as a biomedical engineer and came up through product marketing management. I understand the joys and challenges of innovation in a highly regulated space. You can also find us the video podcast on YouTube (https://www.youtube.com/channel/UCGhobfgJvoXc3Ex9R6oVFBA)!

Publisher

Maureen Shaffer

Category

business · education · health & fitness · technology

Language

en

Explicit

No

First episode

13 Feb 2022

Latest episode

5 Mar 2024

Latest episodes

22 episodes in the feed.

1. 

   5 Mar 2024

   What If Sales Did MedTech Design + Dev? With guest, Jason Scherer, CEO, VitaTek.io

   Host Maureen Shaffer interviews Jason Scherer, CEO of VitaTek.io, about applying sales strategies to medtech development for faster market entry.

2. 

   11 Dec 2023

   Learn Surprising Ways to Use Data with Paul-Lukas Hoffschmidt, Founder and CEO, Alpha Sophia | Host, Maureen Shaffer

   Maureen Shaffer, CEO of Mingletoe, interviews Paul-Lukas Hoffschmidt, Founder and CEO of Alpha Sophia, about leveraging healthcare data for medtech startup growth.

3. 

   24 Jul 2023

   Unmasking the Secrets of a Neurodivergent ADHD Founder in Medtech with Jeremy Nagel, Focus Bear

   Host Maureen Shaffer interviews Jeremy Nagel, CEO of FocusBear, about building a medtech startup for neurodivergent audiences and effective communication strategies.

Who has been a guest on Message Engineer for the Medtech Startup Show

Names identified in recent episode analyses. Showing up to five guests.

• Jason Scherer
• Paul-Lukas Hoffschmidt
• Jeremy Nagel
• Lenard Marcus
• Sal Filardi

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

4,865

Score snapshot 29 Aug 2025

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

7

Social presence

0

YouTube

68

Engagement

60