About Meta Business, Innovation and Technology Podcast
Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today.
Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities?
The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies.
On the show we cover 3 primary content tracks:
Growth - Learn how businesses can leverage Meta technologies to grow.
Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions.
Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact.
Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.
The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe’s
Alicia LeBeouf interviews John Storms about how Lowe's uses AI and retail media networks to personalize customer experiences and revitalize brand performance through omnichannel innovation.
16 Apr 2025
Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study
On this episode, Jane Ostler, EVP of Global Solutions Marketing and Thought Leadership at Kantar, joins Shekhar Deshpande (https://www.linkedin.com/in/shekhardeshpande/), Head of Strategy, Global Clients, at Meta. They discuss how brands can create high-impact advertising by integrating creative effectiveness with data-driven insights.
Key Takeaways:
(04:28) Data removes guesswork and reveals useful insights.
(07:08) Creative quality strongly affects advertising profitability.
(11:38) Experts and AI must work together for insights.
(13:59) Human connection boosts ad impact by 81%.
(15:50) Marketers often undervalue humans in advertising.
(17:59) Blending brand and product improves ad results.
(21:01) Phones are today’s most personal ad platform.
(23:57) Quick cuts are now used in traditional media.
(26:41) Consistent visuals make brands more memorable.
(31:52) Data helps accurately predict ad performance.
(35:02) AI speeds production but doesn’t ensure strong ads.
Resources Mentioned:
Jane Ostler
https://www.linkedin.com/in/janeostler/
Kantar | LinkedIn
https://www.linkedin.com/company/kantar/
Kantar | Website
https://www.kantar.com/ (https://www.kantar.com/)
Shekhar Deshpande
https://www.linkedin.com/in/shekhardeshpande/
Ad Age Report on Creative Effectiveness
https://adage.com/article/special-report-cannes-lions/research-meta-kantar-and-creativex-announces-new-era-storytelling/2568276
Meta
https://www.linkedin.com/company/meta/
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
9 Jan 2025
Simplifying Creative Workflows for Modern Teams with DEPT®
We’re joined by Dimi Albers, Global CEO of DEPT®, to explore how brands can scale creative ideas and deliver true personalization. Dimi shares insights on aligning technology with customer motivations, creating seamless experiences across the journey, and understanding both opportunities and limitations of data.
Key Takeaways:
(02:29) AI practice that goes deeper than traditional digital agencies.
(04:10) Growth and competitive success are the real AI opportunities.
(06:58) Automation and machine learning transform content creation at scale.
(09:35) Creativity must align with available data and platform limits.
(13:27) Scaling digital campaigns requires smarter content optimization.
(17:36) Deeper customer journeys drive effective personalization.
(21:40) Understanding and applying technology to drive transformation.
(24:03) Personalization requires strong data stacks and AI tools.
(26:10) Technology moves fast, but organizational change takes time.
(28:07) Marketing teams will grow, not shrink, with technology.
Resources Mentioned:
Dimi Albers (https://www.linkedin.com/in/dimialbers/) -
https://www.linkedin.com/in/dimialbers/
DEPT® -
https://www.linkedin.com/company/deptagency/
DEPT® (https://www.deptagency.com/) -
https://www.deptagency.com/
Meta Advantage Suite (https://www.meta.com/) -
https://www.meta.com/
#innovation #technology #metaverse #socialmedia #socialmediamarketing #AI #productivity #evolution #creative #differentiation
Podcast Authority Score: 48 / 100
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