Meta Business, Innovation and Technology Podcast

About Meta Business, Innovation and Technology Podcast

Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.

Publisher

Meta

Category

business · technology

Language

en

Explicit

No

First episode

30 Aug 2021

Latest episode

21 May 2025

Latest episodes

76 episodes in the feed.

1. 

   21 May 2025

   The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe’s

   Alicia LeBeouf, Head of Industry — Retail and  E-Commerce at Meta, sits down with John Storms (https://www.linkedin.com/in/john-storms-883428b6/), GM and Head of Media Network at Lowe’s Companies, Inc., to discuss the future of retail media, data-driven personalization and omnichannel innovation. Key Takeaways: (03:05) Retail media connects ads to shoppers in relevant ways. (06:04) Scale and measurement rely on automation and AI. (07:21) AI helps automate and improve service for partners. (11:57) Customer journeys are long, nonlinear and cross many channels. (14:29) First-party data enables better personalization and results. (17:44) Advanced analytics provide deeper insights and learning. (19:15) Tracking new customers and incremental impact is essential. (26:22) Omnichannel campaigns boost offline results and drive higher returns. Resources Mentioned: Alicia LeBeouf (https://www.linkedin.com/in/alicialebeouf/) https://www.linkedin.com/in/alicialebeouf/ Meta (https://www.linkedin.com/company/meta/) https://www.linkedin.com/company/meta/ John Storms (https://www.linkedin.com/in/john-storms-883428b6/) https://www.linkedin.com/in/john-storms-883428b6/ Lowe’s Companies, Inc. | LinkedIn https://www.linkedin.com/company/lowe's-home-improvement/ Lowe’s | Website (https://www.lowes.com/) https://www.lowes.com/ Shoptalk (https://shoptalk.com/) https://shoptalk.com/ #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

2. 

   16 Apr 2025

   Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study

   On this episode, Jane Ostler, EVP of Global Solutions Marketing and Thought Leadership at Kantar, joins Shekhar Deshpande (https://www.linkedin.com/in/shekhardeshpande/), Head of Strategy, Global Clients, at Meta. They discuss how brands can create high-impact advertising by integrating creative effectiveness with data-driven insights. Key Takeaways: (04:28) Data removes guesswork and reveals useful insights. (07:08) Creative quality strongly affects advertising profitability. (11:38) Experts and AI must work together for insights. (13:59) Human connection boosts ad impact by 81%. (15:50) Marketers often undervalue humans in advertising. (17:59) Blending brand and product improves ad results. (21:01) Phones are today’s most personal ad platform. (23:57) Quick cuts are now used in traditional media. (26:41) Consistent visuals make brands more memorable. (31:52) Data helps accurately predict ad performance. (35:02) AI speeds production but doesn’t ensure strong ads. Resources Mentioned: Jane Ostler https://www.linkedin.com/in/janeostler/ Kantar | LinkedIn https://www.linkedin.com/company/kantar/ Kantar | Website https://www.kantar.com/ (https://www.kantar.com/) Shekhar Deshpande https://www.linkedin.com/in/shekhardeshpande/ Ad Age Report on Creative Effectiveness https://adage.com/article/special-report-cannes-lions/research-meta-kantar-and-creativex-announces-new-era-storytelling/2568276 Meta https://www.linkedin.com/company/meta/ #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

3. 

   9 Jan 2025

   Simplifying Creative Workflows for Modern Teams with DEPT®

   We’re joined by Dimi Albers, Global CEO of DEPT®, to explore how brands can scale creative ideas and deliver true personalization. Dimi shares insights on aligning technology with customer motivations, creating seamless experiences across the journey, and understanding both opportunities and limitations of data. Key Takeaways: (02:29) AI practice that goes deeper than traditional digital agencies. (04:10) Growth and competitive success are the real AI opportunities. (06:58) Automation and machine learning transform content creation at scale. (09:35) Creativity must align with available data and platform limits. (13:27) Scaling digital campaigns requires smarter content optimization. (17:36) Deeper customer journeys drive effective personalization. (21:40) Understanding and applying technology to drive transformation. (24:03) Personalization requires strong data stacks and AI tools. (26:10) Technology moves fast, but organizational change takes time. (28:07) Marketing teams will grow, not shrink, with technology. Resources Mentioned: Dimi Albers (https://www.linkedin.com/in/dimialbers/) - https://www.linkedin.com/in/dimialbers/ DEPT® - https://www.linkedin.com/company/deptagency/ DEPT® (https://www.deptagency.com/) - https://www.deptagency.com/ Meta Advantage Suite (https://www.meta.com/) - https://www.meta.com/ #innovation #technology #metaverse #socialmedia #socialmediamarketing #AI #productivity #evolution #creative #differentiation

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

26,962,273

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.5 / 5

16 ratings

Spotify

5.0 / 5

13 ratings

Podcast Authority Score: 67 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

65

Social presence

0

YouTube

93

Engagement

82

Contact Meta Business, Innovation and Technology Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.