A podcast talking to people who work with metadata daily, focusing on how technology such as machine learning and AI can help generate and curate metadata to help save time & costs, increase operational efficiencies and generate new ways to monetize content.
This week we speak to Carl Jones, Senior Director at FTI Consulting about some of the key trends he's seeing in terms of metadata management in the Media & Entertainment industry.
Carl shares his perspectives based on his work in the Media & Entertainment industry providing advisory services around OTT technology, metadata management and digital supply chain.
FTI Consulting is a global business advisory firm dedicated to helping organisations manage change, mitigate risk and resolve disputes. In the TMT space, FTI Consulting provide a combination of corporate strategy, business transformation and digital transformation, as well as evaluating M&A decisions.
During our discussion with Carl, we discuss:
- the key trends he's seeing relating to metadata management, like the consolidation of data systems
- challenges faced by customers around metadata, such as the organizational and process complexities when consolidating systems
- navigating a complex vendor landscape when selecting a new system or making a build, buy or acquire decision
- using time-specific metadata to drive contextual advertising, targeted e-commerce, a more personalised recommendations
- the role metadata plays internally within an organization like FTI Consulting
17 May 2021
Episode 23: Metadata & Knowledge Graphs
Florian Bauer, Chief Solutions Officer at Semantic Web is our guest this week and he helps us explore the topic of metadata and knowledge graphs.
Semantic Web has a knowledge graph product called Pool Party, which helps companies structure their metadata and understand their content better.
During this episode, Florian discusses:
How knowledge graphs help make better decision making, improving content discovery, and increase end-customer satisfaction through personalisation.The challenges faced by many content companies - such as the lack of a controlled media vocabularySome great practical advice to start creating a control vocabulary.
If you are interested in reading the whitepaper series that Florian mentioned, here's the link: https://www.poolparty.biz/upcoming-white-paper-on-product-360
10 May 2021
Episode 22: Metadata & Meta!
This week, we talk to Rob Tucker, Founder & CEO at Meta about how their film & broadcast content metadata platform is helping customers manage their data. We discuss a range of topics including:
- the impact of bad data to a media organisations
- how metadata drives viewer engagement and reduces churn
- and some exciting example of how using different types of metadata could improve content personalisation
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