A podcast for all things marketing and media related.
Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Podcast Socials -
https://www.youtube.com/@ModernIntelligence1/
https://www.instagram.com/modernintelligence1/
https://www.facebook.com/modernintelligence1
MI Podcast Ep 72 - Talent matchmaking in media industry feat. Jennyta S (Casting Director)
Episode 72 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Precap
01:30 - Introduction
17:35 - What are the revenue channels for casting agencies?
26:15 - From your experience, what makes a celebrity the ‘right fit’ for a brand endorsement? Is it just about popularity (how do you measure it) or are there deeper alignment factors marketers should consider?
34:25 - How can marketing professionals work more effectively with casting directors and talent agencies during the planning stages of a campaign?
37:46 - What are some red flags or common mistakes marketers make when casting celebrities or influencers for a brand?
40:48 - With the constant rise of influencer marketing budgets & recruiting of digital talent, how has the casting process (for digital talent) evolved in the last 2-3 years?
46:18 - Can you walk us through a case where a casting decision significantly elevated a brand campaign or conversely, when a mismatch led to challenges?
49:53 - What is the role of social media in today’s casting process?
55:32 - What are the different revenue streams for an artist today?
59:42 - What are the best practices for an artist in order to optimize the volume of opportunities to get projects (an actor to get more roles, a singer to get more live shows etc.)
01:06:02 - How does Auditionify bring the recruiters & artists together in an efficient way which is mutually beneficial?
01:12:08 - ConclusionAuditionify - https://www.auditionify.com/Jennyta's Socials:https://www.linkedin.com/in/srushti-santosh-sawant-b28466102/ https://www.instagram.com/jenn__ethics/#marketing #media #casting #talentmanagement #nikhilkumarmarketing #mipodcast
16 Jun 2025
MI Podcast Ep 71 - New Business Growth & Content Marketing Strategies feat. Divya Dixit (Ex ZEE5, Alt Balaji, Star TV, SET)
Divya Dixit discusses content marketing and new business growth strategies with Nikhil Kumar, addressing common blind spots and agile approaches for ambitious business strategies in an interview.
11 May 2025
MI Podcast Ep 70 - Marketing Psychology Trends 2025 feat. Komal Jain (Psychology Trainee)
Episode 70 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Timestamps:
00:00 - Introduction
01:38 - Komal's Background
06:15 - Intrinsic qualities required to succeed as a psychologist
08:28 - The use of psychology in different fields
12:32 - Understanding consumer behavior in media consumption via psychology
21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs
29:48 - Opportunities for phycologists in the market
37:47 - How has consumer psychology evolved in recent years and what major psychological shifts are shaping marketing in 2025?
50:14 - What are some emerging psychological triggers that brands can leverage to create stronger emotional connections with their audience?
59:18 - With growing digital fatigue, how can brands use psychology to capture and retain consumer attention more effectively?
01:03:32 - What role does hyper-personalization play in marketing psychology and how can brands use it without crossing privacy boundaries?
01:06:24 - How can sales related messaging be optimized from a psychological perspective?
01:15:06 - How to handle corporate office dynamics from a psychological perspective?
01:32:18 - Time management tips for working professionals
01:42:42 - How to rise above the victim culture in society?01:51:06 - Conclusion
Komal's Socials:
https://www.linkedin.com/in/komalfrfr/
https://www.youtube.com/@makeyourselfcomfortable_myc
https://www.instagram.com/makeyourselfcomfortable_myc/
#marketing #media #psychology #consumerbehavior #nikhilkumarmarketing #mipodcast
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
26,223
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 76 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
98
Social presence
0
YouTube
76
Engagement
60
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