I'm in transition, entering a new phase of my life – personally, professionally, and creatively. A new direction is starting to take shape. It needs a lot more work before I’m ready to share it, but it involves a large directional shift. Exclusive episodes: https://patreon.com/collection/931204
Part of this will be about the way we consume, share, and produce media. We need to embrace smaller spaces and leave legacy systems, letting them fade into irrelevance (like MySpace, Facebook, Twitter, etc). Shares selected episodes with my long-running legacy podcast: Marketing Without the Marketing.
Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement:
“Leaving” is my 1st new studio single in 10 years! It's now live on all streaming platforms: Spotify (https://open.spotify.com/artist/5G6H6NB3G83tLbwdiW4k2f), Pandora (https://pandora.com/artist/michael-boezi/ARwhdpJq2mjKPrK), Apple (https://music.apple.com/us/artist/michael-boezi/1457902068), Amazon (https://music.amazon.com/artists/B09KHJBX2X/michael-boezi), or Bandcamp (https://mboezi.bandcamp.com/). This episode is a little background on the track.
Links from the episode:
Subscribe to the music side of me: https://michaelboezi.com/subscribe (https://michaelboezi.com/subscribe)
Exclusives and early access for patrons: https://patreon.com/mboezi (https://patreon.com/mboezi)
5 Nov 2019
All It Takes Is One Lie
In your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage.
29 Oct 2019
Writing a Mini-Series: Content Strategy Basics
I often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It's good for my audience too – and I have the data to back that up. So, would this method work for you? Let's take a look.
In the episode, I referenced a couple recent mini-series in this podcast:
Repurposing Content Series (6-part series) http://bit.ly/reuse-of-content (http://bit.ly/reuse-of-content)
The Social Media Strategy Series (16-part series) http://bit.ly/social-media-strategy-series (http://bit.ly/social-media-strategy-series)
But they don't have to all be long series! You can produce small, structured pieces that are worthwhile too. Here are a couple that are only 2-3 segments:
Overcoming the Resistance to Social Media http://bit.ly/resistance-to-social-media (http://bit.ly/resistance-to-social-media)
Syndicating Content Safely for SEO http://bit.ly/syndicating-content (http://bit.ly/syndicating-content)
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