The Softly Scaling Podcast helps women coaches and solo business owners grow their business with more ease, alignment, and sustainability. Join host Jeannie Spiro for practical strategies, behind-the-scenes insights, and encouragement to scale in a way that supports both your revenue and your lifestyle.
I've never been a big fan of complicated launches. Sure I've done all of them from challenges, to webinars to live events.
Some have been a great success and others have been proven to have devastating results.
Why do some launches fail miserably and others do so well?
The secret is in the program.
If you're launching a new private, group, hybrid or mastermind program there's an easier way to launch. In this episode I'll walk you through my approach to low lift launching a new program in days not weeks.
And if you're wanting to turn your expertise into profitable, high-touch, high-ticket private, group, hybrid or mastermind programs and launch in days not weeks, apply for my program at: https://jeanniespiro.com/apply (https://jeanniespiro.com/apply) to see if it's a good fit.
Need more leads for your programs? Check out my Ultimate Speaking Lead Generation Starter Guide at: https://jeanniespiro.com/guide (https://jeanniespiro.com/guide)
Want to know more how the Impact Program can support you and your business? Message me on Instagram @jeanniespiro
26 Jul 2024
Maximize Your Profits with Less Programs
Hey there, welcome back to the Midlife CEO Podcast! In this episode, we’re diving into a topic that’s super important for women coaches and service providers: how to make more money by offering fewer programs. This might sound counterintuitive, however, it can really simplify your business, boost your revenue, and increase your impact.
Key Takeaways:
Balancing Impact and Income:
As coaches and service providers, we all want to make a difference and make an income.
It’s important to align your services with both goals to build a sustainable, profitable and impactful business.
The Challenge of Offering Too Many Programs:
Having too many programs can spread you thin and complicate your business.
Each program needs its own marketing and sales system, which can be overwhelming.
The Power of Narrowing Down:
Focusing on fewer, high-impact programs can lead to greater success.
Jeannie shares how she narrowed down her offerings to three core services, leading to her first multiple six-figure year.
Resistance to Narrowing Down:
Many often resist offering fewer programs, fearing it will limit their revenue growth.
Jeannie explains why narrowing down can actually help you expand your impact and revenue.
Action Step:
Think about how much money you want to make and how many people you want to serve. Do you think adding more services each year will make running your business easier or harder? Aim for a lean, efficient approach that lets you enjoy your work, serve clients effectively, and maximize your profits.
Next Steps:
Want to learn more about streamlining your business and maximizing your profits? Go to https://JeannieSpiro.com/apply (https://jeanniespiro.com/apply) to learn more about Jeannie’s program and how she can help you further monetize and scale your expertise through high-ticket programs.
Additional Resource:
Looking to attract more clients through speaking? Download the Ultimate Speaking Lead Generation Starter Guide at https://JeannieSpiro.com/guide (https://JeannieSpiro.com/guide).
Thanks for listening! Tune in to the next episode for more tips on growing a profitable business you love at midlife.
3 Jul 2024
Email Marketing Not Working for You? Here's How to Connect so You Can Convert
Email marketing is different these days. If you're like me and have been online for some time, you know that things have changed and continue to do so every day.
We're all inundated by email. We're busy and if you're an established coach or service provider running your business, we both know that time plays a big factor when it comes to choosing how to spend it.
It's important to not simply write an email simply to write it, now it's important to make sure your emails are compelling, connect with your most ideal clients and lead to conversions.
In this episode I break down my simple approach and some of what I do to create compelling content, how I connect with my readers and how it leads to conversion into my coaching programs.
If you're wanting to multiply your revenue, expand your audience and better run your business so you're working in a way that allows you to have a life too, let's connect for a brief conversation at: https://jeanniespiro.com/mastermind-application/ (https://jeanniespiro.com/mastermind-application/) and we'll discuss how to begin making the shifts you need to simplify taking your business to the next phase of business growth.
Wanting to attract more leads without using social media? Download my Ultimate Speaking Lead Generation Starter Guide HERE. (https://jeanniespiro.com/ultimate-speaking-lead-generation-starter-guide/)
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