19 Sept 2026
#4 All Movement Store Ft. Hannah Dusso
There’s never been a dance equipment store quite like this in Wausau — until now.
In this episode of Midwest Success, I sit down with Hannah, founder of All Movement Store, Wausau, Wisconsin’s independent destination for dance shoes, dancewear, apparel, and yoga equipment.
Less than a year after opening her doors, Hannah is building more than a retail store. She’s creating a welcoming space for dancers, yogis, and people who simply want quality movement gear and a more personal shopping experience.
Hannah shares her journey from years of dance experience around the world to becoming a small business owner in Wausau, including what it took to research the local market, find the right storefront, open a business during the holiday season, and turn an idea into a real community space.
We talk about why buying dance shoes in person still matters, how the discipline and dedication of dance translated into entrepreneurship, balancing motherhood with big dreams, and the vision Hannah has for All Movement Store as it continues to grow.
If you’re interested in small business, entrepreneurship, dance, yoga, local Wisconsin businesses, or the stories behind the people building something from the ground up, this episode is for you.
🎧 In this episode:
Hannah’s journey through dance and her professional background
Why she decided to open All Movement Store
Researching the Wausau market before starting a business
The importance of properly fitted dance shoes
Finding and building out the store’s current location
The reality of opening a small business during the holidays
How dance discipline helped prepare Hannah for entrepreneurship
Balancing motherhood, business, and personal dreams
Hannah’s advice for aspiring business owners
What’s next for All Movement Store
Her vision for what she wants the business to be known for
All Movement Store is helping bring something new to Wausau’s dance and movement community — and this conversation gives you a look at the person and story behind it.
📍 320 N 3rd Street, Wausau, Wisconsin 54403
🕰️ Timestamps
00:00 Intro
00:52 Welcome Hannah!
01:05 Hannah’s dance background and credentials
03:30 What type of dance did Hannah specialize in?
07:45 What exactly does Hannah do?
09:30 What is Hannah most passionate about?
12:45 Being a mother while pursuing big dreams
14:14 Where did the idea for All Movement Store come from?
19:30 Researching the Wausau market
21:52 Why buying dance shoes in person matters
24:37 Finding the storefront
31:23 DON’T OPEN A BUSINESS DURING THE HOLIDAYS
35:35 Opening day
39:17 How dance discipline helped Hannah become a business owner
46:19 Hannah’s advice for starting a business
48:30 What’s next for All Movement Store?
51:30 Setting up a shopping account for recurring purchases
53:56 What does Hannah want All Movement Store to be known for?
56:30 Outro
