Welcome to Million Dollar Events—the ultimate podcast for online coaches ready to elevate their event experiences, inspire transformation, and deepen connections with their communities.
Whether you’re envisioning intimate retreats, impactful conferences, or a seamless blend of both to generate $1M+ in revenue, this podcast will guide you in creating events that amplify your brand and maximize your reach and depth with your coaching community.
Join us each week as I share actionable strategies, interview industry leaders with real event stories, and behind-the-curtain hot takes.
12 Why I'm Getting My Certified Meeting Planner (CMP) Credential | 🎙️ Million Dollar Events Podcast | Ep. 12
Jami Leigh Johnson discusses her pursuit of the Certified Meeting Planner credential, exploring its significance for her business and how it shapes her approach to event strategy, sponsorships, and high-level planning.
13 Jun 2025
11 Mastering Foot Traffic: Enhance Your Conference Experience | 🎙️ Million Dollar Events Podcast | Ep. 11
Jami explains how strategically managing attendee foot traffic at conferences, from arrival to networking, enhances the overall event experience by optimizing flow and preventing bottlenecks.
6 Jun 2025
10 What to Expect When Hiring a Professional Event Planner | 🎙️ Million Dollar Events Podcast | Ep. 10
Host Katie Hunt explains the multifaceted role of a professional event planner, emphasizing their ability to manage logistics, coordinate vendors, and ensure a seamless experience for attendees.
21 May 2025
9 5 Questions to Ask Before You Sign a Contract with a Retreat or Conference Property
Planning a retreat, mastermind, or conference? Before you book that gorgeous venue, there are 5 critical questions you must ask to avoid unexpected surprises, protect your profits, and deliver a luxury-level experience.In this episode of Million Dollar Events, I’m sharing real stories from the field—including events disrupted by loud construction, shared spaces gone wrong, and venue contracts that backfired. Whether you're planning a 6-person retreat or a 300-person event, these tips will save you time, stress, and money.✨ What you’ll learn:0:00 – Intro1:20 – The nightmare construction story4:00 – The #1 question most hosts forget to ask7:30 – Why walkability matters more than you think10:00 – The big red flag no one talks about13:15 – My go-to script for asking hotels the tough questions✅ Subscribe for more weekly episodes on luxury retreat planning, high-ticket event strategy, and behind-the-scenes tips from 15+ years in the game.📲 Follow me on Instagram for daily tips: @retreats.w.jamij💼 Learn about our done-for-you event services: https://jamileighjohnson.com/corporate-retreat-planning-services/#EventPlanning #LuxuryRetreats #MillionDollarEvents #RetreatPlanner #HotelContracts #ConferenceTips #EventHost #EventStrategy #BusinessEvents
28 Apr 2025
8 Should You Bundle Your Retreat Into a Mastermind? The No-Sales Sale Strategy
Is selling just a retreat enough anymore? In today's saturated event market, standing out takes more than just picking a pretty location.
In this episode of Million Dollar Events, Jami dives deep into whether you should bundle your retreat into a membership or mastermind — and how doing so can actually make it easier to sell high-ticket experiences.
With the increasing saturation of retreats in the marketplace, it's crucial to find creative ways to sell out your event. One powerful method discussed is integrating the retreat into a larger high-ticket offer, such as a mastermind or membership.
This allows you to sell a comprehensive, value-packed program without the pressure of filling retreat slots alone. The key takeaway is to remain convicted in your offer, whether it's a standalone retreat or part of a larger package.
The podcast also discusses pricing strategies, emphasizing the importance of covering costs and ensuring profitability. Retreats typically cost around $4,000 per person, and accurate budgeting using tools like those offered in Retreats on Repeat Academy is essential.
Additionally, the episode provides practical advice on launching, marketing, and maintaining energy and focus throughout the duration of your program.
Retreats on Repeat Academy is highlighted as a comprehensive resource, offering prerecorded videos, group support, templates, and calculators, designed to simplify retreat planning. Various case studies illustrate the importance of clarity and conviction in your offering, whether it's a standalone retreat or part of a mastermind.
The episode concludes by reinforcing that the retreat should be the 'cherry on top' of a larger transformational journey. Listeners are encouraged to engage on Instagram to share insights and continue the conversation.
00:00 Introduction to Million Dollar Events Podcast
00:31 The Saturation of the Retreat Market
02:03 Selling Retreats Through Masterminds and Memberships
04:07 Pricing Strategies for Mastermind-Inclusive Retreats
07:22 Building and Marketing Your Mastermind
08:45 Real-Life Examples and Lessons Learned
11:30 Final Thoughts and Takeaways
Grab your kombucha and notebook — this is a masterclass on event selling you don’t want to miss!
Why the retreat space is getting crowded (and how to stand out)
How to use a no-sales sale to enroll clients into retreats
The strategy behind bundling a retreat into a high-ticket mastermind
How to price your mastermind correctly so you don't lose money
Why conviction in your offer matters more than strategy
Real-world launch lessons from retreat and mastermind hosts
Retreats on Repeat Academy – Jami’s hybrid course for building luxury retreats profitably and sustainably.
👉 DM "RORA" on Instagram @retreats.w.jamij (https://instagram.com/retreatswithjamiej) to learn more! or CLICK HERE
Connect with Jami:
Instagram: @retreats.w.jamij (https://instagram.com/retreatswithjamiej)
Website: https://jamileighjohnson.com/ (http://www.retreatswithjamiej.com)
Join the conversation: Tag us with your biggest takeaway from today’s episode!
28 Feb 2025
7 6 Things You Can Negotiate When Hosting a Conference at a Hotel | Million Dollar Events Podcast 🎤✨
Today, we’re diving into six game-changing things you can negotiate when hosting a conference at a hotel. With years of experience in conference logistics, I see so many entrepreneurs leaving money on the table simply because they don’t know what to ask for.
This episode is all about saving you money, upgrading your event experience, and making sure you get VIP treatment.
What You’ll Learn in This Episode:
✅ How to negotiate free WiFi in both sleeping rooms and meeting spaces 🔥
✅ Why double (or even triple) meeting planner points can fund your future travels ✈️
✅ How to secure complimentary sleeping rooms for staff, speakers, or AV teams 🏨
✅ The AV discount strategy that can save you tens of thousands of dollars 🎤
✅ How to negotiate free shipping & box handling for all your event materials 📦
✅ The bonus tip: Extending your group rate so attendees can turn your event into a mini-vacation 🏝️
Why This Matters: Too many event hosts overpay or miss out on these perks simply because they don’t know what’s possible.
With the right negotiation tactics, you can cut costs, boost luxury, and create an event experience that’s truly next-level.💬
Tell me in the comments or on Instagram: What was your biggest “aha” moment from this episode? What shocked you the most? Let’s talk about it!
📸 Take a screenshot, share it on Instagram stories, tag me (@retreats.w.jamij), and let’s connect!
🎧 Listen & Subscribe:
🔹 Apple Podcasts (https://podcasts.apple.com/us/podcast/million-dollar-events-podcast/id1788692417)
🔹 Spotify
🔹 YouTube (https://www.youtube.com/@retreatswjamij/podcasts)
🔥 Want expert help planning your next luxury retreat or conference? Let’s make your event unforgettable.
Website (https://www.jamileighjohnson.com)
Instagram (https://www.instagram.com/retreats.w.jamij)
Timestamps00:00 Introduction to Million Dollar Events Podcast
01:20 Negotiating WiFi at Hotels
03:09 Maximizing Meeting Planner Points
04:04 Securing Complimentary Sleeping Rooms
05:08 Discounts on Audio Visual Services
07:20 Handling and Receiving Boxes for Free
09:05 Bonus Tip: Extending Group Rates
10:41 Conclusion and Call to Action
7 Feb 2025
6 How to Host a High-End Event That Stands Out
Welcome back to the Million Dollar Events Podcast with your host, Jami Johnson.
Today's episode dives into the intricacies of hosting high-end events, whether it's a retreat or a conference. Jami discusses the key elements that distinguishes high-end events from basic ones, such as a thoughtfully curated landing page, an automated checkout process, seamless onboarding, and the importance of keeping attendees well-informed with dedicated communication channels.
She emphasizes the need for quality in every aspect, from meals to event gifts, and the importance of evoking all five senses to create unforgettable experiences. Jami also touches on logistics, such as providing clear timelines, necessary materials, and fostering engagement through private groups. She wraps up by stressing the importance of intentionality and thought in every event detail. If you found value in this episode, don't forget to screenshot it and share it on your IG stories, tagging Jami at 'Retreats.w.JamiJ'
.00:00 Introduction to High-End Events
00:46 Defining a High-End Event
01:42 Creating a Seamless Onboarding Experience
03:02 Engaging Attendees Before the Event
03:38 Ensuring a Smooth Event Experience
05:02 The Importance of Quality in Event Planning
08:54 Incorporating All Five Senses
13:21 Final Thoughts and Recap
Resources:
The Ulitmate Retreat Planning Guide: https://jamileighjohnson.com/ultimate... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDFyU2ZOM0JjYlNCVEYxZXZ2WVFBX1REcThaQXxBQ3Jtc0tsSk5SeUNuaDJmenUtd0ZlSzdLakFDNzNtNjBaUzk4Nzhydk8yam9Rb1B3SUxWcVRzVGJaSi05UE4zV1VQX1FtZkE5RE5zSVdvUUl6WDVlai11aFNLOHBjNnI5YTctZ2laY2NUQ0pLdW5CWGFpOXVXYw&q=https%3A%2F%2Fjamileighjohnson.com%2Fultimate-retreat-planning-guide%2F&v=F0K0emDntkw)
Retreat in a Box- Retreat Planning Toolkit: https://bellaeventsllc.thrivecart.com... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU84LVBjRE04elBYMnk5bXhIakoyWUNEMHg5UXxBQ3Jtc0trRm41bnkyTDhpaktMLU4zQi1JejI4Y2xaWGt5NjY4NU5NY184T0owcUw4QzRpQ0xrNGlrSTNXcTZmNm9TMFpfLUIyME1uaWp2b05YN183d2NjdDNvUU9VYVhNMnh3WFhHaFhoSDlkSG9SX3hlc2pkcw&q=https%3A%2F%2Fbellaeventsllc.thrivecart.com%2Fretreat-in-a-box-digital-bundle%2F&v=F0K0emDntkw)
Top 20 Cities to Host a Retreat: https://bellaeventsllc.thrivecart.com... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXIwYXhoNlU1akdOb01vaWZSWEk4ckx0RG5DUXxBQ3Jtc0ttWjgyV2xNU0tLbmxSb1M0Z0ZNNnIwOWh6SjJ4ZDhzdG12a0JNcjVsTldmX2Y2YkZQTHh1SWJJY0ptTzhtNXBmYnJNWkNMbF9ObTNtZjV3T2EtZlFpMU5lSFRFakZLX0dGRllKc25JcGpJaWVmTUVXRQ&q=https%3A%2F%2Fbellaeventsllc.thrivecart.com%2Ftop-20-cities-to-host-a-retreat%2F&v=F0K0emDntkw)
24 Jan 2025
5 How to Sell Out Your High End Retreat
How to Sell Out Your Retreat: Key Strategies for Coaches and Community Leaders who want to host retreats but are on the fence about hiring a retreat expert
Welcome back to the Million Dollar Event Podcast!
Join host Jami Johnson, a luxury retreat planner, as she shares essential strategies to ensure your high-end retreat sells out. In this episode, Jami covers how to identify your ideal retreat attendee, analyze your current audience, and create effective lead magnets.
Whether you're just starting to plan or looking to build an impactful audience, Jami's insights will guide you through the process of crafting a transformative and profitable retreat experience.
Grab your journal and pen, and dive into today's episode to elevate your retreat planning skills!
If something clicked in this episode, screenshot it-- and share it to your IG stories tagging me! @retreats.w.jamij and @milliondollareventspodcast
Don't forget to Subscribe!
00:00 Welcome to the Million Dollar Event Podcast
00:32 The Importance of Retreat Sales
01:00 Visualizing Your Perfect Retreat
03:46 Analyzing Your Audience
06:00 Building Your Audience
10:05 Creating a Retreat Experience
14:04 Recap and Final Thoughts
Resources:
Retreats on Repeat Academy is opening in February- follow Jami on IG retreats.w.jamij for details
Top 20 Cities to Host a Retreat (https://bellaeventsllc.thrivecart.com/top-20-cities-to-host-a-retreat/)
The Ultimate Retreat Guide (https://jamileighjohnson.com/ultimate-retreat-planning-guide/)
21 Jan 2025
4 Should you hire a retreat planner?
DIY Retreats vs. Hiring a Planner: The Honest Truth
Welcome back to the Million Dollar Events podcast!
Join Jami Johnson as she delves into the controversial topic of hypocrisy in retreat planning. Addressing a crucial question—should you DIY your retreat or hire a planner?
Jami reveals her personal experiences, business strategies, and the profound realization that both DIY-ing and hiring a planner have their place.
Discover who should be DIY-ing their retreat, who needs a planner, and how to successfully elevate your coaching business with retreats.
Grab your notebook, pen, and favorite drink, and dive into this honest and insightful episode.
Be sure to take a screenshot, share to IG, and tag @retreats.w.jamij and @milliondollareventspodcast
Resources:
The Ulitmate Retreat Planning Guide (https://jamileighjohnson.com/ultimate-retreat-planning-guide/)
Retreat in a Box- Retreat Planning Toolkit (https://bellaeventsllc.thrivecart.com/retreat-in-a-box-digital-bundle/)
Top 20 Cities to Host a Retreat (https://bellaeventsllc.thrivecart.com/top-20-cities-to-host-a-retreat/)
Timestamps:
00:00 Welcome to the Million Dollar Events Podcast
00:27 The Hypocrisy of DIY Retreat Planning
01:06 Who Should Hire a Retreat Planner?
02:14 Strategizing with Retreats on Repeat Academy
03:01 The Reality of Selling DIY Retreat Courses
05:12 Reflecting on the DIY Retreat Narrative
08:37 Who Should DIY Their Retreat?
10:48 When to Hire a Retreat Planner
12:51 Conclusion and Final Thoughts
6 Jan 2025
3 Tech Essentials for Planning High-Ticket Retreats
Game-Changing Systems to WOW Retreat Attendees and Simplify Planning
Planning and hosting retreats can be overwhelming if you aren't leveraging technology to your advantage! In this video, we’ll explore the essential systems and technology you need to create a seamless experience for both you and your attendees. From attendee process flows to communication platforms and behind-the-scenes organization hacks, these game-changing solutions will elevate your retreat experience and make planning a breeze.
What You’ll Learn:
✅ The must-have systems for effortless retreat planning
✅ Tech tools to enhance the attendee experience
✅ Insider tips to save time and reduce stress
Whether you’re a seasoned retreat host or planning your first event, these tools will help you stay organized, deliver a WOW experience, and make every retreat a success.
🎯 Ready to level up your retreats? Don’t forget to like, comment, and subscribe for more tips on hosting unforgettable retreats!
👉 Free Resource: Ultimate Retreat Planning Guide (https://jamileighjohnson35052.activehosted.com/f/21)
👉 Retreat In A Box Digital Toolkit (https://bellaeventsllc.thrivecart.com/retreat-in-a-box-digital-bundle/)
👉 Learn More: Check out my course, Retreats On Repeat, to master the art of retreat planning! Next cohort opening January 2025
6 Jan 2025
2 Manifest Your Dream Retreat: How Vision Boards Bring Your Dreams to Life
Have you ever wondered if vision boards really work? In this video, I’m sharing how creating a potent vision board can help you manifest the life you want—including your dream retreat! 🌟
From personal experience, I’ll show you how using a vision board has transformed my dream life into reality, and how you can use this simple yet powerful tool to bring your retreat vision to life. Whether you’re a retreat host or dreaming of attending your perfect retreat, this is your sign to start envisioning it today!
What You’ll Learn:
✨ Why vision boards are so effective
✨ Tips for creating a vision board that actually works
✨ How I manifested my dream retreat (and you can too!)
Next Steps:
Subscribe to the Podcast
Follow me on Instagram (https://www.instagram.com/retreats.w.jamij)
Take a screenshot of this episode and share it on IG Storys and tag me!
(https://www.instagram.com/retreats.w.jamij)
👉 Watch on YouTube (https://youtu.be/P2pL4CIAsfs)
👉 Free Resource: Ultimate Retreat Planning guide (https://jamileighjohnson35052.activehosted.com/f/21)
👉 Learn More: Check out my digital toolkit, Retreats In A Box (https://bellaeventsllc.thrivecart.com/retreat-in-a-box-digital-bundle/), to make your retreat dreams a reality!
4 Jan 2025
1 From Accountant to Event Planner
Welcome to the first episode of the Million Dollar Event Podcast! Join Jami Johnson, a seasoned event planner and retreat leader, as she shares her inspiring journey from an accounting degree to organizing high-stakes events.
Discover how her passion for travel and community-building led her to plan astonishing retreats and conferences. Learn about her struggles, breakthroughs, and the strategies that helped her create impactful and successful events for coaches and corporations alike.
Don't forget to screenshot this podcast, share it on Instagram, and tag @Retreats.With.JamiJ (https://www.instagram.com/retreats.w.jamij)
00:00 Welcome to the Million Dollar Event Podcast
00:36 Jami Johnson's Journey into Event Planning
03:50 Exploring Different Event Types
07:36 Discovering Retreat Planning
13:04 The Impact of the Pandemic
14:19 Breakthrough with the Honey Pot Company
16:49 Achieving Success in Event Planning
19:05 The Power of In-Person Events
20:49 Conclusion
Resources:
Retreat in a Box (https://bellaeventsllc.thrivecart.com/retreat-in-a-box-digital-bundle/) (digital toolkit)
The Ultimate Retreat Planning Guide (https://jamileighjohnson35052.activehosted.com/f/21) (PDF)
(https://jamileighjohnson35052.activehosted.com/f/21)
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