Welcome to Mind-Reading Marketing, the podcast for busy CEOs who want valuable content—without the fluffy bs. Join host Isabel Kateman, and her guest experts, for actionable advice on growing your business beyond six figures. Here you'll find practical tips for marketing and scaling your service or course, and real talk on thinking like a CEO—delivered with New Yorker-style speed. Tune in, get a quick win, and get back to being the boss!
Connect with Isabel:
On Instagram @stripeddogcreative
Learn more about Isabel and Striped Dog Creative visit: https://stripeddogcreative.com
Publisher
Isabel Kateman, Website Design and Brand Strategy for Female Entrepreneurs
In this episode, I’m going over the top three questions I get asked most often inside my Mind-Reading Website® Program. The most common questions I get revolve around raising prices, creating a service or offer that sells, and what to put on each page of a website.
During this episode, I’m walking you through my top solutions for each of these questions, along with tips you can use today to make your website more strategic.
In today’s episode we covered:
• How to confidently raise your price
• How to create copy that will take price off the table for your clients
• Chatting with potential clients to create an irresistible offer
• Three tips for creating a high-converting website
Learn more about the Mind-Reading Website Program
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to https://stripeddogcreative.com/podcast/
18 Oct 2022
45. Three Website Tweaks You Can Make Today to Get a Client
In today’s episode, I’m covering my top three website tweaks you can make today to book dream clients. As a marketing tool, it’s so important to keep people on your website focused on working with you. It’s tempting to want to add a million distractions to your website, like social media profiles, case studies, and blogs. And while there is a time and place for these things, almost all of your content should lead back to your primary goal - your service page!
The more distractions you provide, the less likely you are to book a client. Jump into the episode to get my top three things you can add or remove from your website today to increase your conversion rate.
In today’s episode we covered:
• Why it’s important to keep your audience engaged on your website
• Why distractions on your website cost you clients
• Why newsletter pop-ups are only serving one goal
• How many CTAs you should have on your website and why
• Where your social media links should appear on your website
Get on the waitlist for the Mind-Reading Website Program.
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to https://stripeddogcreative.com/podcast/
26 Jul 2022
44. How Client Research Can Help You Create an Irresistible Service with Melissa Harstine
This the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer.
The ultimate goal is to connect so well with clients and understand their pain points and desires so deeply that they assume you’re reading their minds. And that’s exactly what Melissa Harstine does.
On today’s episode of Mind-Reading Marketing, Melissa and I are going over exactly how to find dream clients, how to get them to chat with you, and how to create website copy and marketing language that’s going to have them begging to work with you!
In today’s episode we covered:
• The benefits of client research when creating a new offer or course
• The best time to conduct this research
• How to identify the people you want to speak with and how to get in touch with them
• The best way to reach out to and incentivize these people so they’ll actually get on the phone with you
• How to create the questions for your interview in a way that guarantees results Advanced interview tips for getting the juiciest answers
• The biggest mistakes business owners make when doing their own research
Apply to work with us.
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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