Step into the worlds of advertising, digital innovation and web development with the Mind Your Own Marketing Business podcast series. Our hosts Joe and Tim Barsness connect with top advertising and digital minds to discuss and predict the most important trends.
Exploring Brand Intimacy and Digital Design with Sidney Blank from MBLM Agency
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
21 Jul 2025
From Broadway to B2B: Kristen Sweeney’s Journey to Expert-Led Content
In this episode of Mind Your Own Marketing Business, host Joe Barsness from fjorge sits down with Kristen Sweeney, founder of Every Little Word, a boutique content and communications agency. Kristen shares her unique path from the world of musical theater to building a thriving B2B content firm. Through freelancing, self-education, and a deep passion for meaningful storytelling, she’s carved out a niche helping organizations earn attention and build trust with expert-led content.
Listeners will gain insights into how Kristen’s team collaborates with subject-matter experts to transform complex ideas into authentic, high-value marketing content. We explore the challenges of brand voice, the importance of internal knowledge sharing, and why effective B2B content starts with real conversations. Whether you're on the marketing team or leading strategy, you’ll walk away with ideas to improve how your organization communicates its expertise.
8 Jul 2025
Disrupting for Good: A Conversation with Shinebox Agency
Ross Phernetton of Shinebox Agency discusses strategy, storytelling, and authenticity in marketing with host Joe Barsness, revealing how passion and culture drive success in a changing industry in this interview.
Who has been a guest on Mind Your Own Marketing Business
Names identified in recent episode analyses. Showing up to five guests.
Dan Smink
Joe Skibbie
Michael George
Tim Berney
Tom Browning
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.3 / 5
4 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 34 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
44
Social presence
0
YouTube
0
Engagement
60
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