The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line.
Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction.
Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry.
He has served on the board for the Foundation of NACE, NACE Silicon Valley, and WIPA. He is also the founder of the Tri-Valley Wedding Professionals Networking Group.
Tune in each week to learn about sales, marketing, client service, event technology, and more — all with the intention to help wedding professionals grow their businesses and achieve their goals.
#92: How to Build Backlinks That Actually Help Your Wedding Business with Renée van den Kerkhof
Your website may be your own piece of online real estate, but how are people actually finding it? In this episode of Mind Your Wedding Business, Kevin sits down with live wedding painter Renée van de Kerkhof to talk about backlinks, why they matter for your website, and how wedding pros can start building them in practical ways.
Renée breaks down what makes a backlink valuable, why quality and relevance matter, and how relationships with fellow wedding pros can help strengthen your online presence. She also shares creative ways she's earned backlinks through blogging, vendor collaborations, styled shoots, guest posts, media opportunities, and even stock photography—plus common backlink mistakes wedding pros should avoid.
Renée van den Kerkhof is a live wedding painter and courtroom sketch artist from the Netherlands. She specialises in portraits that actually resemble the wedding couple, in a romantic and detailed style. She services couples (and their loved ones) across Europe. Renée is autistic, a dog mom, and lives with her partner in Dordrecht (near Rotterdam).
Highlights:
What backlinks are and why they matter for your wedding business website
Why relevant, reputable backlinks are more valuable than simply having a lot of links
How blogging and sharing your expertise can naturally lead to backlink opportunities
How vendor relationships, guest blogs, styled shoots, and directories can help build backlinks
Why spammy links and outdated backlink strategies can actually work against you
Simple ways to start building backlinks without a large audience or marketing budget
Connect with Renée:
WeddingIQ Article (https://weddingiq.com/blog/10-ways-ive-gained-relevant-backlinks-as-a-live-wedding-painter )
Website (https://www.neetje.nl/)
Instagram (https://www.instagram.com/neetje)
Facebook (https://www.facebook.com/reneevdkerkhof )
LinkedIn (https://www.linkedin.com/in/neetje/ )
Connect with Kevin:
Wedding IQ (https://weddingiq.com/)
Fantasy Sound (https://fantasysound.com/)
Instagram (https://www.instagram.com/wedding_iq/)
YouTube (https://www.youtube.com/channel/UC5aZpX_NT-NZHM9YB-cZZPA)
TikTok (https://www.tiktok.com/@fsesevents)
LinkedIn (https://www.linkedin.com/in/kevin-dennis-cwip-cpce-3689286/)
29 Sept 2026
#91: Your Social Media Is Either Booking You Clients…or Confusing Them with Nina Addeo
Social media can bring potential clients to your business, but what happens once they land on your profile? In this episode of Mind Your Wedding Business, Kevin sits down with Nina Addeo of I Do Wedding Marketing to talk about how wedding pros can create social media that attracts the right audience instead of leaving potential clients confused.
Nina shares how clear messaging, an optimized profile, strong storytelling, and a mix of polished and real-life content can help potential clients better understand who you are, what you offer, and whether you’re the right fit. She also explains why your inquiries and sales conversations can be some of your best tools for figuring out what your social media may be missing.
Nina Addeo is the founder of I Do Wedding Marketing, a social media and marketing company dedicated to helping wedding professionals turn their online presence into a consistent source of inquiries and bookings. With a background in digital marketing and a deep focus on the wedding industry, Nina is known for her practical, no-fluff approach to content that prioritizes clarity, strategy, and results. She is also the host of the I Do Wedding Marketing Podcast, where she shares actionable insights to help wedding pros grow sustainable, profitable businesses.
Highlights:
How to tell if your social media is attracting the right potential clients
Why your profile should clearly communicate who you are, what you do, and where you work
How storytelling can help educate couples and create warmer leads
Why polished portfolio content and real, behind-the-scenes content both have a place in your strategy
How your inquiries and sales calls can reveal gaps in your social media messaging
Why relying too heavily on AI-generated content can cause your personality to get lost
Connect with Nina:
Website (https://idoweddingmarketing.com/ )
Instagram (https://www.instagram.com/idoweddingmarketing/ )
Facebook (https://www.facebook.com/idoweddingmarketing/ )
LinkedIn (https://www.linkedin.com/in/nina-addeo-699898ab/ )
Connect with Kevin:
Wedding IQ (https://weddingiq.com/)
Fantasy Sound (https://fantasysound.com/)
Instagram (https://www.instagram.com/wedding_iq/)
YouTube (https://www.youtube.com/channel/UC5aZpX_NT-NZHM9YB-cZZPA)
TikTok (https://www.tiktok.com/@fsesevents)
LinkedIn (https://www.linkedin.com/in/kevin-dennis-cwip-cpce-3689286/)
22 Sept 2026
#90: How to Stand Out in a Marketing Theme Park World with Becca Pountney
Standing out in the wedding industry can feel harder than ever, especially when couples have so many options competing for their attention. In this episode of Mind Your Wedding Business, Kevin sits down with wedding business marketing expert Becca Pountney to rethink the traditional marketing funnel and explore a new way to approach the customer journey.
Becca breaks down her “marketing theme park” approach and SCREAM framework, sharing how wedding pros can stand out, create better experiences, generate recommendations, and give potential clients more ways to connect with their business.
Becca is the UK’s leading wedding business marketing expert. With a background in film and production, she has scaled her consultancy business to help and develop other wedding pros. Becca has also written a book and hosts a successful, award-winning podcast that allows her to further share her expertise with the wedding industry and help wedding pros grow.
Highlights:
Why the traditional marketing funnel doesn’t always reflect how today’s couples make booking decisions
How the “marketing theme park” offers a different way to think about the customer journey
The SCREAM framework and how wedding pros can apply it to their marketing
Why transparent pricing, recommendations, and client experience matter
How personality can help your business stand out in an increasingly AI-driven marketing landscape
Why your inquiry and booking data can help you understand what’s actually working
Connect with Becca:
Website (https://beccapountney.com/ )
Instagram (https://www.instagram.com/beccapountney/ )
LinkedIn (https://www.linkedin.com/in/becca-pountney/ )
Podcast (https://beccapountney.com/podcast/ )
Connect with Kevin:
Wedding IQ (https://weddingiq.com/)
Fantasy Sound (https://fantasysound.com/)
Instagram (https://www.instagram.com/wedding_iq/)
YouTube (https://www.youtube.com/channel/UC5aZpX_NT-NZHM9YB-cZZPA)
TikTok (https://www.tiktok.com/@fsesevents)
LinkedIn (https://www.linkedin.com/in/kevin-dennis-cwip-cpce-3689286/)
Who has been a guest on Mind Your Wedding Business Podcast
Names identified in recent episode analyses. Showing up to five guests.
Tami Santini
Mark Chapman
Hailey Fernelius
Michelle Stansfield
Chip Dizard
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
11,232
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
10 ratings
Podcast Authority Score: 67 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
86
Social presence
94
YouTube
72
Engagement
0
Contact Mind Your Wedding Business Podcast
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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