Dive into #MindfulMinutes, a thought-provoking podcast for Indian small and medium businesses! I am Tanay Sarpotdar (https://www.linkedin.com/in/tanaysarpotdar/) and I am here to challenge the idea of marketing as a mere expense, exploring fresh perspectives with business leaders and marketers. Join us for insightful discussions that will shift your view and spark creative marketing strategies – all within a convenient 60-minute format. Get ready to add "mindful marketing" to your list of new skills!
A big thanks to Marinoid, (https://www.marinoid.com/) for sponsoring all these podcasts!
The Economics of Borrowing a CMO with Tanay Sarpotdar
In this episode, Tanay Sarpotdar, Strategic Marketing Advisor, explores the economics of borrowing a CMO and why businesses today are rethinking how they access senior marketing leadership. From the cost of hiring a full-time Chief Marketing Officer to the flexibility of a Fractional CMO, the conversation looks at engagement models, investment considerations, and the realities of building marketing capabilities without committing to a full-time executive role. Drawing from his experience working with growing businesses, Tanay shares his perspective on how founders can evaluate the right level of strategic leadership for their stage of growth, what they should expect from the engagement, and why the real question isn't simply how much a CMO costs, but what kind of marketing leadership the business actually needs.
31 Aug 2026
The Half-Life of Certainty – Why Great Leaders Know When to Let Go of Being Right with Tanay Sarpotdar
Every era has its certainties.
Companies once believed customers would never buy online. Search engines would always be the gateway to information. Experience was the ultimate competitive advantage. And businesses could confidently plan five years ahead.
History tells a different story.
In this thought-provoking episode of MindfulMinutes, Tanay Sarpotdar explores the concept of the "Half-Life of Certainty"—the idea that every business assumption, no matter how successful or well-established, gradually loses relevance over time.
This isn't an episode about AI.
It's about leadership.
It's about intellectual humility.
It's about recognizing that the greatest risk isn't making the wrong decision—it's holding on to yesterday's certainty for too long.
As Artificial Intelligence accelerates the pace of change, leaders are challenged not to predict the future with greater accuracy, but to question their own assumptions with greater honesty.
Because in a world where answers are abundant, curiosity may become the rarest leadership trait of all.
15 Aug 2026
The Unfair Advantage of Understanding Your Buyer with Suhasini Kirloskar and Tanay Sarpotdar
B2B companies spend enormous amounts of time understanding their products.
Features. Pricing. Competition. Differentiation. Positioning.
But how much time do they spend understanding the person actually making the buying decision?
In this episode of MindfulMinutes, Tanay Sarpotdar speaks with Suhasini Kirloskar about the behavioural side of B2B growth—and why understanding your buyer can become one of the most powerful competitive advantages a business can develop.
The conversation explores what businesses often miss when they look at buyers through traditional ICPs, personas and customer data. It moves into the psychology behind B2B decisions, the role of trust and perceived risk, and what behavioural insight can reveal when leads are coming in but deals still aren't moving.
The discussion then moves from behaviour to strategy: how can businesses actually use what they learn about their buyers to rethink positioning, messaging, marketing and sales?
Because understanding buyer behaviour is interesting.
Using it to make better business decisions is where the real advantage begins.
About Suhasini Kirloskar
Suhasini Kirloskar works at the intersection of B2B marketing, behavioural insights, sales and business growth.
Her work focuses on helping businesses understand the psychology behind B2B buying decisions and translate those insights into practical strategies that improve how companies market, sell and build relationships.
She is also the brain behind B2B Growth Essentials, which takes behavioural thinking beyond theory and applies it to practical B2B situations across marketing and sales.
A Thought to Take Away
Your buyer doesn't live inside your strategy deck. They live inside their own world—with their own fears, ambitions, pressures, biases, relationships and reasons for saying yes or no.
Understanding that world may be one of the most underrated advantages in B2B.
Register for B2B Masterclass at get a 10% off by using the code "MARINOID10": https://b2bgrowthessentials.com/b2b-influence-strategy-online-masterclass/ (https://b2bgrowthessentials.com/b2b-influence-strategy-online-masterclass/)
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