Are you a small business feeling overwhelmed by the AI whirlwind? We're here to show you how AI can turbocharge your marketing efforts, help you save time, cut costs, and boost your bottom line. No tech jargon, just straight talk and smart strategies that work.
#7 Artificial Intelligence: Terminology Made Simple
Carol and her guest break down the complex AI terminology into simple, digestible pieces, empowering small business champions to navigate the AI landscape with confidence.
11 Dec 2024
#6 Unlocking AI: Essential Tips & Strategies for Small Business Success
MindGap Marketing AI host reveals essential AI tips and strategies for small businesses to boost efficiency and deliver tangible ROI with human touch.
4 Dec 2024
#5 Comparing Google, Perplexity, ChatGPT Search, and Gemini
MindGap Marketing AI host shares practical insights on comparing Google, Perplexity, ChatGPT Search, and Gemini to optimize search engine strategy for SMBs.
14 Nov 2024
#3 Exploring Claude.ai: Features, Updates and Use Cases
In this episode, we're diving into Claude 3.5 Sonnet - and no, it's not a poetry club. We'll share our experience with Claude, breaking down what makes it unique (like it's surprisingly natural conversation style and new features called projects and artifacts). From copywriting to brainstorming sessions to fresh marketing ideas, we explore practical ways SMBs can put these tools to work. Plus, we chat about why having multiple AI tools in your arsenal (think Claude, ChatGPT, and Perplexity) c...
14 Nov 2024
#2 ChatGPT: Free vs. Paid
Wondering whether ChatGPT's paid version makes sense for your business or if the free version will do just fine? Join us as we break down both options with real-world insights. We're exploring everything from the free version's limitations to the paid version's enhanced features like custom GPTs. Whether you're weighing up that $20 monthly subscription cost or just trying to understand what each version offers, we'll help you navigate that decision. Because when it comes to AI tools it's impo...
13 Nov 2024
#1 Unlocking the Power of AI for Small Business
In the inaugural episode of the MindGap Marketing AI Podcast, hosts Terry and Carol dive into the essentials of leveraging AI in your small business. Drawing from their own experiences since the launch of ChatGPT in late 2022, they discuss how AI has evolved and the transformative impact it has had on their professional tasks, from copywriting to strategy development. They share tips on how to communicate effectively with AI, the importance of patience, and the benefits of perseverance. Disco...
12 Nov 2024
#4 Small Business Guide for Getting on Board with AI
Wonder why some folks are doing the AI happy dance while others are building digital bunkers? In this episode, we're diving into why our cave-dwelling ancestors might be partly responsible for your AI anxiety.Join us for a chat about the great AI divide - from the "AI all the things!" crowd to the "not over my keyboard" camp. We'll break down the psychological biases that have us clinging to our comfort zones like that last cookie in the jar. We’ll also serve up practical tips to help yo...
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