Minding Your Business Podcast

About Minding Your Business Podcast

Ever feel stuck in your business, battling mindset blocks, or craving a fresh perspective? The Minding Your Business Podcast is here to help. Hosted by licensed therapist Aaron Jarrels and seasoned entrepreneur CJ Jolliff, this show blends mental health insights with practical business strategies. From overcoming burnout to scaling your venture, each episode tackles the real challenges entrepreneurs face—delivering actionable advice, inspiring stories, and a sprinkle of coffee-fueled conversation. Whether you’re a startup founder or a small business owner, you’ll find the tools to get unstuck.

Publisher

Aaron Jarrels and CJ Jolliff

Category

business

Language

en

Explicit

No

First episode

8 Dec 2023

Latest episode

1 Apr 2026

Latest episodes

61 episodes in the feed.

1. 

   1 Apr 2026

   Episode 60: You Don’t Have a Product Problem… You Have an Offer Problem

   If your business isn’t converting, it’s probably not your product, it’s your offer. In this episode, CJ and Aaron break down the critical difference between a product ladder and an offer ladder - and why most entrepreneurs get this wrong. Most people build great products… but fail to give people a reason to buy. In this episode: The difference between a product ladder and an offer ladder Why “if you build it, they will come” doesn’t work How to make your offers irresistible The psychology behind why people actually say yes How to create a clear path for customers to take action If you’ve ever felt like your business should be working - but isn’t - this episode will help you fix the gap. Links: Work with Trevor: https://convirs.com Minding Your Business website: https://mybpodcast.com Build your business with CJ: https://businessbuilder.coach Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK Topics: offer ladder, product ladder, business growth, marketing strategy, conversion, sales psychology, entrepreneurship, messaging, irresistible offers, customer journey

2. 

   19 Mar 2026

   Episode 59: From Code to Community - Building a Business That Actually Matters with Trevor Convirs

   In this episode of the Minding Your Business Podcast, CJ and Aaron sit down with Trevor Convirs, digital marketing expert, former software engineer, and founder focused on helping trades businesses generate consistent leads. Trevor shares his journey from fintech to entrepreneurship, how he transitioned from building websites to building lead generation systems, and why understanding the “why” behind a business is everything. The conversation dives into marketing strategy, Meta ads, lead response timing, AI automation, and the future of business. But this episode goes deeper than tactics. Trevor unpacks his mission to build a business that impacts people, families, and the broader community - highlighting leadership, responsibility, and purpose-driven entrepreneurship. If you’re a business owner looking to grow, scale, and build something meaningful, this episode is packed with practical insights and powerful perspective. Links: Work with Trevor: https://convirs.com (https://convirs.com) Minding Your Business website: https://mybpodcast.com (https://mybpodcast.com) Build your business with CJ: https://businessbuilder.coach (https://businessbuilder.coach) Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK (https://a.co/d/ioTdwUK) Topics: Entrepreneurship, Lead Generation, Digital Marketing, Trades Marketing, Facebook Ads, Google Ads, Business Growth, Sales Strategy, StoryBrand, Customer Psychology, AI Automation, CRM Systems, Small Business Strategy, Faith-Based Leadership, Community Impact

3. 

   11 Mar 2026

   Episode 58: Automation, Agents, and the Entrepreneur’s Efficiency Problem

   CJ Jolliff and Aaron Jarrels dive into the reality of running a growing business: too many tasks, not enough time, and the constant pressure to become more efficient. In this episode, they explore the challenges entrepreneurs face when scaling a business, from overwhelming administrative work to the constant search for systems that save time. CJ shares how he’s experimenting with automation and AI agents to streamline tasks like email responses and campaign reporting, while Aaron discusses how similar technology could transform note-taking and administrative work in the therapy field. Along the way, they unpack some hard truths about entrepreneurship: why business owners consistently underestimate how long things take, how sales is ultimately a numbers game, and why hiring the right people multiplies your effectiveness. The conversation also touches on something every entrepreneur experiences: those tough weeks where everything feels harder than it should. Instead of seeing those moments as failures, CJ and Aaron frame them as sharpening stones - friction that prepares you for the next stage of growth. If you’re building a business and constantly looking for ways to become more efficient, this episode is packed with insights, mindset shifts, and practical ideas you can apply right away. Links Minding Your Business website: https://mybpodcast.com (https://mybpodcast.com) Build your business with CJ: https://businessbuilder.coach (https://businessbuilder.coach) Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK (https://a.co/d/ioTdwUK) Topics Covered Entrepreneurship, Small business growth, Automation, AI agents, Local LLMs, OpenClaw, Business efficiency, Email automation, Campaign reporting, Marketing strategy, Lead generation, Sales funnels, Sales math, Hiring in business, Delegation, Buy Back Your Time, Productivity systems, Entrepreneur mindset, Scaling a business

Who has been a guest on Minding Your Business Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Eric Plotts
• Brian Andrews
• James F Griffin
• Eric Yun

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

174,745

Score snapshot 15 Sept 2025

Podcast Authority Score: 55 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

76

Social presence

0

YouTube

86

Engagement

0

Contact Minding Your Business Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Minding Your Business Podcast