Minds of Ecommerce

About Minds of Ecommerce

You often hear stories of ecommerce companies that have grown at record speed. What's their secret? On the Minds of Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million. Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away. Listen to Minds of Ecommerce if you want to hear from the world's most impressive ecommerce entrepreneurs and executives and learn the secrets that brought success to their ecommerce brands. Minds of Ecommerce is FOR YOU if you are: An ECOMMERCE ENTREPRENEUR looking to find new or little known strategies to increase your average order value, conversions, and online sales.... (episode #7) An ECOMMERCE EXECUTIVE looking to improve margins and lifetime value of your customers with a smarter Facebook ad strategy. (episode #6) A DIGITAL MARKETER who wants to learn marketing strategies and tactics that are rarely talked about, but that have been used successfully to grow companies to 9 figures. (episode #5) Your host, Raphael Paulin-Daigle is the founder of SplitBase, a conversion rate optimization agency that helps fashion, lifestyle and luxury brands, such as Kiehl's, Mackage and DIFF Eyewear, increase conversions. Other podcasts take 60 minutes to get their points across, and you probably find yourself frustrated that it has to take so much of your time to learn a just few things. Raphael does the same thing in 20 mins or less on this podcast. Free of pointless conversations, this podcast is all about action. Inspired by Shopify, Magento, SalesForce, eCommerce Fuel, Ezra Firestone, Business of Fashion, Loose Threads, Luxury Ecommerce. Follow Raphael on Twitter: @Rpaulindaigle Learn more about SplitBase, and get your website reviewed at SplitBase.com

Publisher

Raphael Paulin-Daigle

Category

business · education

Language

en

Explicit

No

First episode

20 Aug 2019

Latest episode

10 Sept 2026

Latest episodes

80 episodes in the feed.

1. 

   10 Sept 2026

   How Mars Men Use Landing Page and Offer Testing to Drive Ecommerce Growth With Juan Cruz

   Juan Cruz is the Head of Ecommerce at Mars Men, a 9 Figure DTC men's brand. In this episode, Juan breaks down the landing page and offer testing strategy behind Mars Men's growth. He shares how they prioritize what to test, the offer structures that have moved the needle most, and plenty of actionable tips for DTC execs, brand owners, and marketers looking to get more out of their paid traffic.

2. 

   10 Sept 2026

   How Perfect White Tee Use Customer Listening to Improve Ads, Email, and Acquisition With Johnny Hickey

   Johnny Hickey is the CMO of Perfect White Tee, an eight-figure DTC apparel brand, and a retired NYC firefighter. In this episode, we talk about how to better listen to your customers to improve your ads, your email, and your entire acquisition strategy. Johnny shares exactly how they do it at Perfect White Tee, and his top advice for brands that want to stop guessing what customers want. You don't want to miss this one.

3. 

   31 Jul 2026

   How Ridge Uses TikTok Shop and Social Commerce to Drive Ecommerce Growth With Mason Bertrand

   Mason Bertrand is the Director of Social Commerce at Ridge, the nine-figure DTC brand behind the iconic Ridge Wallet. In this episode, we talk about how ecommerce brands can use TikTok Shop and social commerce to acquire new customers and scale profitably. Mason shares exactly how they're doing it at Ridge, plus his top advice for brands just getting started on the platform. You don't want to miss this one.

Who has been a guest on Minds of Ecommerce

Names identified in recent episode analyses. Showing up to five guests.

• Cherie Hoeger
• Michael Houlihan
• Aaron Zagha
• Wade Brown
• Hassan Alireza

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 51 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

69

Social presence

0

YouTube

0

Engagement

81

Contact Minds of Ecommerce

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Minds of Ecommerce