Mindshare Matters is a bi-weekly video podcast that features people who continue to challenge and inspire those around them. Come join the conversation, and hear the stories that shaped them, with podcast host Bassam Salem, we begin to break down traditional stereotypes, learn, and leave each episode inspired to act, be kind and look to build a better future.
Cydni Tetro - The intersection of family and career
Cydni Tetro puts a lot of emphasis on family, in fact it was her family that encouraged her from a young age to go down the path that became her career. As a high school senior in STEM programs, she had the opportunity to intern as a software tester, which she says completely changed her planned career path and sent her to BYU to major in computer science. A theme of her life was always not being sure which direction to take when she got to an intersection in life or her career, so she would always keep all options open. That open-mindedness eventually led to a thrilling chapter working for Disney Research. That was the moment where she realized she’d be the architect of her own career path, building her own skill set and then deciding what to do with them.
6 Jun 2022
Lianna Kinard - Making her own Luck
Lianna Kinard has seen and experienced a lifetime’s worth of change. She grew up in Hawaii with parents working multiple jobs to get by, moved on her own to live with extended family in Utah and to attend the University of Utah, got married, had children, and took a winding career path that started in a surf shop on the North Shore and led her to a large insurance company. On a chance meeting of strangers one night in Park City, she decided to apply to Harvard, getting accepted on her third and final try, finally achieving her graduate degree in Management. But as she looks back on the trials and tribulations that led her to where she is now, she sees an accumulation of life lessons. Instead of a “woe is me” attitude, Lianna makes the most of every situation she encounters, and now passes that knowledge and mindset on to her two young kids.
27 Apr 2022
Todd Deeken: Driven
What a winding road Todd Deeken has had. As a child he moved from south Texas to England, spent a year in Finland, and came back to Texas all before he had graduated high school. His creative juices started flowing in junior high, when he became a prolific fiction writer, following that passion and making a successful career in Hollywood, working on some of the biggest blockbusters in history. After Hollywood, he moved to Park City, building a thriving business marrying two of his loves; filmmaking and automobiles. Now, he grinds out podcasts, YouTube videos, broadcast TV shows and feature length films full time.
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