Minute with Messaging is your go-to source for communication strategies that set you apart from the competition. It’s not enough that you think your organization is special—the world needs to know it too! In under five minutes, each episode offers insights into enhancing your marketing communications success.
Course correcting your nonprofit's communication strategies isn’t impossible, but it does require a plan. In this episode we cover the advantages of having a tailored communications plan for elevating your organization's success. College of the Mainland Foundation Executive Director Dr. Lisa Watson shares what her team was able to achieve once they had a blueprint in place.
6 Feb 2024
Messaging Milestones: Building on Your Brand
Whether 10 or 40-years-old, organizations often find themselves at the crossroad of needing a 2.0 version of their brand. In this episode of Minute with Messaging, we discuss the powerful impact translating messaging into actionable experiences can have on elevating your success to the next level. Dr. Matt Schlueter, Chief Nursing Officer of Ambulatory Care Services at the Harris Health System shares how important authenticity of brand messaging is to the employee experience in healthcare, especially for retaining staff and ultimately patient satisfaction.
23 Jan 2024
Messaging Milestones: Lost in Logistics
As nonprofits grow, it’s not unusual for their purpose to get lost in an overwhelming inventory of what they do and how they do it. In this episode, we examine strategies necessary for overcoming the “Lost in Logistics” messaging milestone. President of the Center for Relationship Education, Lauren Reitsema shares how the CRE was able to reconnect with their “Why” after getting lost in all the details of the many services they offer.
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