Missing Half

Missing Half

Hosted by Bill and Bill Woods · 50 Marketing

5.0from 2 ratings

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64Podcast AuthorityScore out of 100 · How it is scored
91
Episodes
37
Transcribed
2
Ratings
Bi-weekly
Cadence
2024
First episode
40K
YouTube views

About Missing Half

Rather than being distracted or overwhelmed by new marketing developments, tactics, and technologies, 50 Marketing focuses on studying the strategies that truly produce results in the B2B and manufacturing world, new and old–and we want to share our findings with you. Marketing managers: You're charged with all things digital marketing--there's a lot on your plate. We're here to help you pick the most critical path of priorities among all of the options that are available as you pursue digital transformation. Learn more about 50 Marketing's experience and playbook, keep up with marketing insights, and sit down with professionals ready to share their own stories.

Publisher
50 Marketing
Category
business
Language
en
Explicit
No
First episode
16 Feb 2024
Latest episode
21 Aug 2026

Latest episodes

37 of 91 episodes have a transcript.

  1. 21 Aug 2026TRANSCRIPT

    How Airwalk Sold Self-Esteem and Grew to $200M | B2B Marketing with Greg Woodman | Ep 90

  2. 6 Aug 2026TRANSCRIPT

    One Video Shoot, One Year of Content: The B2B Video Playbook With Izak Smith | Ep 89

  3. 23 Jul 2026TRANSCRIPT

    Building AI-Ready Systems for B2B Companies | AI Implementation Specialists | Ep 88

Inside a recent episode

How Airwalk Sold Self-Esteem and Grew to $200M | B2B Marketing with Greg Woodman | Ep 90

Published 21 Aug 2026 · Transcript excerpt

[…] So we understood the culture connected hearts. That was the B2C, but the B2B was margin and turn. We design your plan just to pneumatically tube to connect to both. So when you talk about that, I think there's a very important, um, something that may be missing in people's approach to marketing, especially in B2B and ABM, account-based marketing. The problem you were trying to solve to achieve greater growth was margin and turn, not suede soft. And so many manufacturers, so many B2B service companies focus on the thing that they are delivering and its features and benefits. And what it does is And you know what matters? […]

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Who has been a guest on Missing Half

Names identified in recent episode analyses. Showing up to five guests.

  • Greg Woodman
  • Izak Smith
  • Josh Hochstedler
  • Aaron Perry
  • Ed Marsh

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views
39,690
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
2 ratings

Podcast Authority Score: 64 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality
81
Social presence
0
YouTube
85
Engagement
32

Contact Missing Half

Guest appearances
Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Missing Half

Who hosts Missing Half?

Bill and Bill Woods host the show. Published by 50 Marketing.

How often do new episodes come out?

The show publishes bi-weekly, based on its RSS feed.

Does Missing Half take guests?

Yes. Guests have been identified in episode analyses.

Where can I read transcripts?

37 of 91 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.

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