
Missing Half
Hosted by Bill and Bill Woods · 50 Marketing
5.0from 2 ratings
- 91
- Episodes
- 37
- Transcribed
- 2
- Ratings
- Bi-weekly
- Cadence
- 2024
- First episode
- 40K
- YouTube views
About Missing Half
Rather than being distracted or overwhelmed by new marketing developments, tactics, and technologies, 50 Marketing focuses on studying the strategies that truly produce results in the B2B and manufacturing world, new and old–and we want to share our findings with you. Marketing managers: You're charged with all things digital marketing--there's a lot on your plate. We're here to help you pick the most critical path of priorities among all of the options that are available as you pursue digital transformation. Learn more about 50 Marketing's experience and playbook, keep up with marketing insights, and sit down with professionals ready to share their own stories.
- Publisher
- 50 Marketing
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 16 Feb 2024
- Latest episode
- 21 Aug 2026
Latest episodes
37 of 91 episodes have a transcript.

21 Aug 2026TRANSCRIPT
How Airwalk Sold Self-Esteem and Grew to $200M | B2B Marketing with Greg Woodman | Ep 90

6 Aug 2026TRANSCRIPT
One Video Shoot, One Year of Content: The B2B Video Playbook With Izak Smith | Ep 89

23 Jul 2026TRANSCRIPT
Building AI-Ready Systems for B2B Companies | AI Implementation Specialists | Ep 88
Inside a recent episode

How Airwalk Sold Self-Esteem and Grew to $200M | B2B Marketing with Greg Woodman | Ep 90
Published 21 Aug 2026 · Transcript excerpt
[…] So we understood the culture connected hearts. That was the B2C, but the B2B was margin and turn. We design your plan just to pneumatically tube to connect to both. So when you talk about that, I think there's a very important, um, something that may be missing in people's approach to marketing, especially in B2B and ABM, account-based marketing. The problem you were trying to solve to achieve greater growth was margin and turn, not suede soft. And so many manufacturers, so many B2B service companies focus on the thing that they are delivering and its features and benefits. And what it does is And you know what matters? […]
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See plansWho has been a guest on Missing Half
Names identified in recent episode analyses. Showing up to five guests.
- Greg Woodman
- Izak Smith
- Josh Hochstedler
- Aaron Perry
- Ed Marsh
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 39,690
- Score snapshot 15 Sept 2025
- Spotify
- 5.0 / 5
- 2 ratings
Podcast Authority Score: 64 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 81
- Social presence
- 0
- YouTube
- 85
- Engagement
- 32
Contact Missing Half
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Missing Half
Who hosts Missing Half?
Bill and Bill Woods host the show. Published by 50 Marketing.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Does Missing Half take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
37 of 91 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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