
Mission + Markets
Hosted by Heather Shanahan · CAPTRUST
4.9from 24 ratings
- 25
- Episodes
- 15
- Transcribed
- 24
- Ratings
- Monthly
- Cadence
- 2023
- First episode
About Mission + Markets
Mission + Markets empowers endowments and foundations to pursue their mission-driven goals by exploring trends and best practices related to mission engagement, fiduciary governance, and investment management. Hosted by CAPTRUST's Director of Endowments and Foundations Heather Shanahan, Mission + Markets shares research, resources, and recommendations from industry insiders so your nonprofit can focus on what's most important—the mission.
- Publisher
- CAPTRUST
- Category
- business · business
- Language
- en
- Explicit
- No
- First episode
- 22 Feb 2023
- Latest episode
- 7 Oct 2026
Latest episodes
15 of 25 episodes have a transcript.

7 Oct 2026TRANSCRIPT
Episode 25: Inside the Mind of the Charitable Bequest Donor

10 Jul 2026TRANSCRIPT
Episode 24: Impact Investing and Mission Alignment

19 Mar 2026TRANSCRIPT
Episode 23: Inside the Donor Mindset
Inside a recent episode

Episode 25: Inside the Mind of the Charitable Bequest Donor
Published 7 Oct 2026 · Transcript excerpt
[…] So it's really fascinating when we saw the results, and that is that there is an increase in what you might call visualized autobiography. So these are simultaneous activations in a brain region responsible for taking an outside perspective on ourselves and for internal visualization. Now, we know that that simultaneous activation happens when people are reviewing their life story because of other studies that caused people to review their life story. And as they were engaging in that, we got this same simultaneous activation, the same visualized autobiography. So the interesting part about that is not only does the charitable bequest decision uniquely involve this visualized autobiography in terms of the brain region activation, but as that activation increases, the likelihood that someone will click on the button to say, yes, I definitely want that charity to be in my estate plan also goes up dramatically. […]
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See plansWho has been a guest on Mission + Markets
Names identified in recent episode analyses. Showing up to five guests.
- Dr Russell James
- James Ross
- Rehana Nathoo
- Spencer Brown
- Dalia Wimberly
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 4.9 / 5
- 17 ratings
- Spotify
- 5.0 / 5
- 7 ratings
Podcast Authority Score: 38 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 45
- Social presence
- 0
- YouTube
- 0
- Engagement
- 77
Contact Mission + Markets
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Mission + Markets
Who hosts Mission + Markets?
Heather Shanahan host the show. Published by CAPTRUST.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Mission + Markets take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
15 of 25 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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