Mixternal Messaging focuses on the crucial link between internal and external brand messaging. It offers deep insights into both the challenges and strategies required to craft a unified brand narrative that resonates both internally and externally. Listeners will gain valuable perspectives from marketing and communication experts who excel in blending these elements across various industries, sharing real-life stories and experiences from the MarCom field.
Breathe, Then Build: Creating Calm in the Chaos of Agency Life
In this episode of Mixternal Messaging, Cynthia Hayes sits down with Katy Lucey, former agency leader and now founder of Metric Impact, to explore what’s really driving burnout inside today’s agency teams. Katy shares why traditional consulting often misses the mark, how she's creating space for teams to think, and why empathy and enablement aren't just buzzwords, they’re a necessary foundation for better work and better results. From mini "therapy" sessions to leadership mindset shifts, Katy unpacks how slowing down, listening more, and customizing solutions lead to stronger teams and smarter marketing. If you're leading or working in an agency, this episode will bring you some peace of mind.
To connect with Katy, click here: https://www.linkedin.com/in/katylucey
To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
13 Aug 2025
Leading Change from the Inside Out
In this episode of Mixternal Messaging, Liger’s Cynthia Hayes sits down with Maddison Grigsby of LOCAL for a deep dive into the art of internal storytelling and change management. Maddison shares powerful insights on why employees naturally resist change, and how leaders can overcome that resistance by building trust, meeting people where they are, and weaving a consistent narrative throughout the entire employee experience.
To connect with Maddison, click here: https://www.linkedin.com/in/maddisongrigsby/
To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
16 Jul 2025
Internal Clarity, External Impact: The Product Ops Balancing Act
In this episode of Mixternal Messaging, host Cynthia Hayes talks with Poonam Nath, Executive Leader of Product Operations at Fiserv, about what it takes to deliver successful product launches and create a positive client experience—especially when the road gets bumpy.
From managing cross-functional teams to aligning C-suite expectations with real-world challenges, Poonam shares her tactical approach to keeping initiatives on track, navigating resistance, and using data to improve outcomes. You'll hear how she turns friction into forward momentum and balances transparency with trust, inside and out.
Whether you're in product, marketing, or operations, this episode offers real strategies for turning internal communication into external wins.
To connect with Poonam, click here: https://www.linkedin.com/in/poonam-nath-l/
To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
9 Jul 2025
Making LinkedIn Work for Your Brand, Your Team, and Your Bottom Line
In this episode of Mixternal Messaging, host Cynthia Hayes sits down with Stacy Blaiss, a seasoned B2B marketing leader with 25+ years of experience across telecom, fintech, and cybersecurity. Together, they dig into the dynamic role of LinkedIn in today’s B2B world—both as a brand-building powerhouse and a tool for internal alignment.
From enabling your sales team to speak confidently online, to strengthening your employer brand and building authentic employee advocacy, Stacey shares smart, actionable advice for creating content that connects across departments and audiences.
And yes, they talk memes, Barbie passwords, and why not everything should be AI-generated.
If you’re looking to amplify your company’s presence on LinkedIn while empowering the humans behind your brand, this one’s a must-listen.
To connect with Stacy, click here: https://www.linkedin.com/in/stacyt/
To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
18 Dec 2024
Redefining Recruitment: People-First Strategies with Relate Search
Cynthia Hayes sits down with Relate Search co-founders David Armendariz and Sara Luther to share people-first strategies for authentic recruitment and building meaningful professional connections.
6 Nov 2024
Partnership Playbook: Building Authentic Connections in College Sports
In this episode of Mixeternal Messaging, host Cynthia Hayes welcomes Shelby Wright, a Senior Account Executive at Learfield, who brings over a decade of experience in brand marketing and partnership development. Shelby dives deep into the world of sports marketing, specifically her role in fostering corporate partnerships for UGA Athletics. She emphasizes the significance of strategy over tactics, illustrating how aligning on objectives can lead to successful collaborations. Shelby also discusses the evolving landscape of college sports marketing and offers practical advice on how brands can connect authentically with their audiences. Join Cynthia and Shelby for an engaging discussion about building effective partnerships, the nuances of brand marketing, and the unique challenges faced by businesses in today’s dynamic environment.
To connect with Shelby, click here: https://www.linkedin.com/in/shelbylwright/
To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
9 Oct 2024
Inside the Merger: Strategies for Effective Internal and External Messaging
In this episode of Mixternal Messaging, host Cynthia Hayes is joined by Vanessa Martinez, Liger’s Director of Revenue, and Katarina Taylor, Liger’s Operations Manager. They dive into the exciting, complex process of merging Liger with Tarkenton. Together, they explore the intricacies of blending teams, navigating internal communications, and aligning core values during this major transition.
Listeners will learn valuable insights about handling internal and external messaging during a merger, the importance of core values in driving a cohesive company culture, and the steps needed to foster team collaboration, trust, and ongoing success. Whether you’re preparing for a merger or want to strengthen your internal communication strategy, this episode provides actionable advice from those who’ve lived through it.
To connect with Vanessa, click here: https://www.linkedin.com/in/vmarti1/
To connect with Katarina, click here: https://www.linkedin.com/in/katarinataylor/
To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
14 Aug 2024
Fueling Connections: How PDI Technologies Drives Innovation in the Convenience Industry with Kelly O'Brien
In this episode of Mixternal Messaging, host Cynthia Hayes welcomes Kelly O'Brien, the VP of Global Communications and PR at PDI Technologies. They delve into the vast scale of the convenience industry and PDI's pivotal role in it. Kelly shares insights on how PDI powers technology in convenience stores globally and discusses their significant brand, GasBuddy. Kelly shares the excitement and complexities of this merger, highlighting the importance of aligning internal and external messaging. She details a typical launch day, emphasizing the steps taken to communicate effectively with both the acquiring and acquired companies, the market, and internal teams.
To connect with Kelly, click here: https://www.linkedin.com/in/psukelly
To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
22 May 2024
Aligning for Success: Go-to-Market Strategies with Stacey Schoeman
In this episode of Mixternal Messenging, host Cynthia Hayes is joined by Stacey Schoeman, the AVP of Commercialization at U.S. Bank. We delve into Stacey's extensive background in marketing and her current role in overseeing go-to-market strategies for products and solutions. Stacey shares insights on coordinating efforts across product, sales, marketing, and support teams to ensure successful product launches. She emphasizes the importance of clear internal and external communication, highlighting the challenges and strategies for aligning messaging across various channels and stakeholders. Stacey also discusses the necessity of keeping sales teams informed and enthusiastic about new products while balancing technical details and market needs. Throughout the conversation, the focus remains on maintaining brand consistency and ensuring that all teams are aligned with the company's value propositions.
Subscribe to our YouTube channel: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
Visit us at: https://ligerpartners.com/
Follow Us on Social:
Facebook: https://www.facebook.com/YouNeedALiger
Instagram: https://www.instagram.com/ligermarketing/
LinkedIn: https://www.linkedin.com/company/ligerpartners
17 Apr 2024
Brand Cohesion: Merging Internal Values with External Image with Kathryn Smith
In this episode of Mixternal Messaging, Cynthia welcomes Kathryn Smith, Managing Director of Marketing at Jencap, to dissect the correlation between a company’s internal culture and its external branding.
Learn from Kathryn’s insights on the essential balance between authenticity and market demands, and the impact of technology on brand perception. This discussion is a guide for businesses aiming to reflect their true identity in their brand message.
Don't miss this deep dive into strategic brand alignment.
Subscribe to our Youtube Channel: https://www.youtube.com/@ligermarketing
Visit us at: https://ligerpartners.com/
Listen to our Podcast:
Spotify: https://open.spotify.com/show/1bN2DKcKFPFNkbk8RM05rJ?si=1ff53860b25e429c
Apple Podcasts: https://podcasts.apple.com/us/podcast/mixternal-messaging/id1735025042
Follow Us on Social
Facebook: https://www.facebook.com/YouNeedALiger
Instagram: https://www.instagram.com/ligermarketing/
LinkedIn: https://www.linkedin.com/company/ligerpartners
3 Apr 2024
The Storyteller's Journey: Aligning Identity and Influence with Ann Reiling
In this episode of Mixternal Messaging, Cynthia welcomes Ann Reiling, a seasoned marketer and communicator with 18 years in the field. Ann discusses her transition from bartending to founding Konclarity, focusing on empowering individuals and businesses to articulate their stories and align with their core values.
Discover Ann's insights on creating authentic corporate narratives and the impact of storytelling in professional and personal growth. Join us for a compelling discussion on the intricate dance between internal and external messaging.
Subscribe to our Youtube Channel: https://www.youtube.com/@ligermarketing
Visit us at: https://ligerpartners.com/
Listen to our Podcast:
Spotify: https://open.spotify.com/show/1bN2DKcKFPFNkbk8RM05rJ?si=1ff53860b25e429c
Apple Podcasts: https://podcasts.apple.com/us/podcast/mixternal-messaging/id1735025042
Follow Us on Social
Facebook: https://www.facebook.com/YouNeedALiger
Instagram: https://www.instagram.com/ligermarketing/
LinkedIn: https://www.linkedin.com/company/ligerpartners
20 Mar 2024
Echos of Influence: Navigating the Intersection of Internal Comms and Earned Media with Mike Petchenik
On this episode of Mixternal Messaging, Cynthia is joined by Mike Petchenik, CEO of Petchenik Media Group (https://www.mikepetchenik.com/), to delve into the intricate relationship between internal communication strategy and earned media.
Gain firsthand insights from Mike's 20 years of experience in journalism and PR as he and Cynthia dissect the crucial link between internal company culture and external public perception. Discover practical strategies for crafting compelling pitches and leveraging trends like micro-influencers and AI tools. Tune in to uncover the secrets of successful earned media strategies and elevate your brand messaging game.
Did you know you can WATCH Mixternal Messaging: Marcom that Roars on YouTube?
Listen to Mike's podcast, Two Friends Talking Trends HERE.
8 Mar 2024
Mixternal Messaging Sneak Peak: How to Measure Your PR Success
Mixternal Messaging is coming soon! In the meantime, check out this clip of our host, Cynthia Hayes talking to PR expert Mike Petchenik about the best way to measure the success of your PR efforts.
8 Mar 2024
Mixternal Messaging Sneak Peak: Getting to Know Your Local Reporters
Mixternal Messaging is coming soon! In the meantime, check out this clip of our host, Cynthia Hayes talking to PR expert Mike Petchenik about how to get to know your local reporters and news outlets.
8 Mar 2024
Mixternal Messaging Sneak Peak: Internal and External Message Alignment and its Impact on Employee Experience
Mixternal Messaging is coming soon! In the meantime, check out this clip of our host, Cynthia Hayes talking to PR expert Mike Petchenik about the importance of keeping a consistent message both internally and externally.
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