About MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !
Here's where you can download and digest your best bits of MSP marketing in simple steps for sustainable success.
Presented by Mike Knight MBA FCIM (an elected Fellow of the Chartered Institute of Marketing with over 25 years of experience owning a marketing business) who has helped thousands of businesses and MSPs all over the world since 1998.
As well as helping MSP owners grow via referral marketing, MKLINK have helped many MSP owners scale rapidly via with mergers and acquisitions as well.
In this episode, we explore Recency Bias and Availability Bias, two psychological tendencies that influence how people assess risks, interpret experiences and make decisions. We look at why recent events can disproportionately shape our opinions, and why memorable stories or dramatic headlines can make certain risks seem more common or important than they really are. For MSPs, these biases have significant implications for cyber security, sales, marketing and client relationships, from how bu...
8 Oct 2026
Persuasion Driver #27 : The Mere Exposure Effect
In this episode, we explore the Mere Exposure Effect, the idea that repeated exposure to something can gradually influence how positively we perceive it. We look at why familiarity matters, how repeated encounters can make something feel less unfamiliar, and why this is particularly relevant to MSPs, where businesses may go months or even years without actively looking for a new technology provider. The episode explores how useful content, events, social media, referrals and recognisable peop...
30 Sept 2026
Persuasion Driver #26 : The Endowment Effect
In this episode, we explore the Endowment Effect, the behavioural tendency for people to place greater value on something once it feels like it belongs to them. We look at the psychology behind ownership and why giving something up can feel very different from deciding whether to acquire it in the first place. We also explore how psychological ownership can develop before a purchase through personalisation, involvement, hands-on experiences and co-creation. For MSPs, the episode examines how...
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