MKT to the Future is a marketing futurism podcast, tackling far-out questions about where the profession is headed in the not-too-distant future. Chris Parsons hosts the podcast with regular guests joining him to discuss select topics.
Chris has a passion focused on the intersection of people, media and experiences. He's a Digital Content Specialist at JMA, a 5G-technology company, and recently graduated from Syracuse University's S.I. Newhouse School of Public Communications.
Episode VII - Or How I Learned to Stop Worrying about VR and Go Back to the Real World (w/ Sean Branagan)
Sean Branagan is a serial entrepreneur, interactive marketer and evangelist for innovation and startups. At Syracuse University's S.I. Newhouse School, Sean established the Center for Digital Media Entrepreneurship (http://www.newhousestartups.com/) in 2011. Most recently, kickstarted the Newhouse Startup Garage (https://newhouse.syr.edu/centers/center-for-digital-media-entrepreneurship/startup-garage/), a collaborative workspace that offers tailored services to media startups all over the world, who in turn provide real-world entrepreneurial experience to students.
Sean vibrates with energy and was a total delight to chat with. Our discussion ranged from traits of media entrepreneurs, the promise of consumerized 5G applications and technology's role in shaping authentic experiences.
11 May 2021
Episode VI- The Sky is No Longer the Limit (with Gr@vity)
NASA used to send three people to the Moon on each Apollo mission. Zach Zeurcher (CEO), David Hurst (CTO) and Richard Askam (CMO) are the three founders of Gr@vity (https://gravityspacemarketing.com/), the first and only global marketing agency with the logistical capacity and technical expertise to launch your brand into space for the world's most novel marketing activations.
Zach, David and Richard join Chris Parsons on this episode of 'MKT to the Future' to discuss the surprisingly rich history of space marketing, Gr@vity's ability to bring brands up there with integrated campaigns, and why the future of space is so encouraging.
23 Mar 2021
Episode V- ...and NBA Top Shot is Bullsh*t (w/ Dan Zimmerman)
Dan Zimmerman is CEO & Founder of Verse Gaming, a peer-to-peer online betting startup meets social media platform. In a former life, Dan and I ran the Barstool Cuse account together at Syracuse University. We caught up on putting people first in the ultra-competitive sports betting landscape and discussed the future of personality-driven influencer marketing.
11 Feb 2021
Episode IV- Brave New Brain Computers (with Geoffrey Cook)
Geoffrey Cook is a self-proclaimed strategist, technologist and geek(ist) driven by a passion to explore how culture and technology morph one another, giving us new stories told in novel ways. Geoffrey joined this episode to talk about the promises and challenges of immersive and responsive 3D/AR experiences that will be delivered by Brain Computer Interfaces (BCI). Geoffrey is currently a Strategist at Isobar. His experiences include creative technology innovation, interactive design prototyping and augmented reality (AR) marketing.
4 Jan 2021
Episode III- Jim Gaffigan Loves Garbage Plates (with Clare Mannion)
Clare Mannion is Marketing Specialist at Zweigles, a 140-year-old hot dog and sausage producer in Rochester, NY. Clare and I interned together at Dixon Schwabl Advertising in 2018. We caught up on her many responsibilities at Zweigles and discussed the future of in-house marketing creativity.
16 Nov 2020
Episode II– Advertising Needs to Be Uglier (with Max Slonim)
Max Slonim is a Strategy Director at Initiative, working with top flight brands like LEGO and Salesforce. Max recently published a LinkedIn article on "The Failing and the Fixing of Advertising Education." (https://www.linkedin.com/pulse/failing-fixing-advertising-education-max-slonim/?trackingId=UBiOExqNa1Cm61StvJMS4w%3D%3D)Max hopped on the podcast to talk through some of his findings about the state of advertising education and shared a kickass vision for the advertising school of the future!
19 Oct 2020
Episode I – Send Your Kids to E-Sports Summer Camp
Ben Alon and Isaiah Freedman from Syracuse Sport Business Conference (SSBC) (https://linktr.ee/SSBConference) join the first episode of MKT to the Future to talk over their visions of a future sports media landscape that's dominated by e-sports personalities.
20 Aug 2020
MKT to the Future: Trailer
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