Welcome to the Mobile Growth Podcast!
Mobile Growth Podcast by MobileAction reveals the practical and essential growth strategies for your mobile app, through fruitful and informative chats with global experts. In each episode, we will be talking about mobile industry news to best practices and give advice to app developers and marketers to unleash their full potential of User Acquisition with Taha Karslı.
Episode #7: Catalyzing B2C Growth with Tamir Jerby
In this episode of our mobile growth podcast series, Tamir Jerby, VP of Growth at Lemonade joined us to boost your B2C growth. They grew the company from $1M to $100M ARR in 2.5 years and he experienced the journey from zero to $2B+ public company.
(00:00) - Introduction
(00:40) - Get to know Tamir Jerby
(04:25) - How is Lemonade achieving their innovation in the industry?
(08:42) - Structuring a winning growth team
(13:35) - How to measure growth in a successful way?
(15:36) - Advice to future growth professionals
(18:47) - Closure
3 Dec 2021
Episode #6: Fast Data Movement and Sustainable App Growth with Josh Lloyd
In this episode of our mobile growth podcast series, Josh Lloyd, Managing Director at Envision Digital joined us to shine a light on your app growth and delved into the fast data movement happening right now and how apps can leverage it to provide sustainable growth.
(00:00) - Introduction
(01:00) - Get to know Josh Lloyd (https://www.linkedin.com/in/lloydjoshua)
(04:39) - Misconceptions of scaling paid user acquisition
(11:23) - What is fast data and how to apply it?
(16:18) - Reliable fast data infrastructure
(21:14) - Funnel optimization
(31:52) - Change in CPI performances compared to previous years
(37:00) - Intent vs Non-intent ad platforms
(42:22) - App idea?
(55:58) - Closure
12 Nov 2021
Episode #5: How to Create a Successful Subscription-Based Monetization Strategy?
In this episode, we’ve hosted Michael Stysin, the founder of Qonversion, and talked about the ways you can maximize the value you offer to the users with a subscription-based model app.
(00:00) - Introduction
(01:06) - Get to know Michael Stysin
(03:13) - What’s the benefit of a subscription-based model?
(06:11) - How to increase your subscription conversions rate?
(09:47) - How many packages should be offered during the onboarding process?
(12:06) - How are the opt-in ratios differ between the monthly, annual, and lifetime subscriptions?
(14:29) - What are the main challenges of subscription-based apps?
(16:23) - What other integrations subscription-based apps tend to use hit their KPIs?
(18:43) - What’re the next steps for Qonversion?
(20:13) - Closure
16 Aug 2021
Episode #4: How to Adapt your Mobile Marketing Strategy Post-IDFA with Liz Emery
In this episode of our mobile growth podcast series, Liz Emery, Senior Director of Mobile and Ad Tech Solutions at Tinuiti joined us to share her thoughts and approaches to attribution and measurement in a privacy-centric era.
(01:17) - Get to know Liz Emery
(03:02) - Overview of the mobile industry for the past 7 months
(06:39) - Advice to mobile marketers for better User Acquisition in 2021
(09:05) - How to collect the first-party data ethically?
(11:15) - Evaluating the targeting efforts in 2021
(14:16) - Reviewing the performance of Apple Search Ads
Speakers:
Taha Karsli - taha@mobileaction.co
Liz Emery - https://www.linkedin.com/in/elizabeth... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVRidF9ia2JMSkhoOW9zVDFWcXB2bW0xNFdtZ3xBQ3Jtc0tsd3g0cFlKa2w2dTZlNXBfQWtSSG9tSVpyM1hDMTRKQzdyM29WaE4wZW1WVlE5N0Z0bGxTcTRtdlFiRzZsZXNoRkpUNjhxVnZraUVKZFFkMHc1dnlqQlVKVlh4UzZBSnduVTgwMHl3VWo2dTgzTUVIdw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Felizabeth-emery-94481611)
Follow us on Social Media:
LinkedIn: https://www.linkedin.com/company/mobile-action/ (https://www.linkedin.com/company/mobile-action/)
Twitter: https://twitter.com/MobileAction (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmZSV1J2cF96a2ZiMzFJVXdYdFdnU0I1TlRsQXxBQ3Jtc0tsWDJzVTF5MHZmcDJxVU5sMEpOZ1hYNnpWNGVLMzhudEVhdUlNa3hHRHp3Zjg5Q2dQdDB0eGFZV2tkQkF5eHpjN25uVzhGSi1vZ3JRblJWekZMeWZ2UmcxWEhrZFFVcXZkTVZ3ekNROXRqS2NVTzFtbw&q=https%3A%2F%2Ftwitter.com%2FMobileAction)
Facebook: https://www.facebook.com/MobileAction (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVJHdXpQUjRORVpjc0M4Z3BuSllEc3hFNW9EUXxBQ3Jtc0tubERPNzZubnRYX1ExS2tETlNQTlVoTVNybDdDci1FRkJVUnlNU2RrV2J5LVdmT0xOMExTNkZTdGtGRXZQNUQ3MjBSLVh6Wm5abFljc1RObEFrSHJ6cVI5bjNnWGtnajRUbXZwTGRSclNqbWQ3VUVYZw&q=https%3A%2F%2Fwww.facebook.com%2FMobileAction)
5 Aug 2021
Episode #3: How Content-Led Growth Leads to Better User Acquisition
In this episode, Thomas Pan joined us to share his expertise on achieving successful growth based on content that will lead to better User Acquisition. STEEZY has been investing heavily in content and there is a lot of strategies that app marketers can learn, and apply to their marketing strategies.
(00:00) - Introduction
(02:52) - Get to know Thomas Pan
(06:46) - How did STEEZY evolve over the years?
(10:54) - How STEEZY creates their content?
(13:27) - Types of content (Reforge Model)
(19:44) - How STEEZY distributes content and measures its success?
(24:49) - SEO as in ‘Social Engine Optimization'
(33:10) - Some advice to new graduates
Speakers:
Taha Karsli - taha@mobileaction.co (https://taha@mobileaction.co/)
Thomas Pan - https://www.linkedin.com/in/thomaskypan/ (https://www.linkedin.com/in/thomaskypan/)
Follow us on Social Media:
LinkedIn: https://www.linkedin.com/company/mobile-action/ (https://www.linkedin.com/company/mobile-action/)
Twitter: https://twitter.com/MobileAction (https://twitter.com/MobileAction)
Facebook: https://www.facebook.com/MobileAction (https://www.facebook.com/MobileAction)
2 Jul 2021
Episode #2: Re-evaluating the Marketing Efforts Post-IDFA with Kevin Bravo
In this episode, we discuss the changes that occurred post-IDFA and evaluate the impact on channel performances so far with Kevin Bravo, the founder of 2nd Potion.
(00:54) - Get to know Kevin Bravo
(01:58) - Summarizing the main changes after iOS 14.5
(06:08) - How users reacted to opt-in rates after ATT?
(08:48) - Evaluating the channel performances
(10:21) - Who's being impacted the most by IDFA changes?
Speakers:
Taha Karslı - taha@mobileaction.co (https://taha@mobileaction.co/)
Kevin Bravo - https://twitter.com/kevin_brv (https://twitter.com/stevepyoung)
Follow us on Social Media:
https://www.linkedin.com/company/mobile-action/ (https://www.linkedin.com/company/mobile-action/)
https://twitter.com/MobileAction (https://twitter.com/MobileAction)
https://www.facebook.com/MobileAction (https://www.facebook.com/MobileAction)
25 May 2021
Episode #1: Mobile Growth Using Apple Search Ads With Steve Young
Apple Search Ads has become an indispensable User Acquisition channel with the latest iOS 14.5 update. In the very first episode of our Mobile Growth Podcast series, the founder of App Masters, Steve Young shares his secret insights about this channel and leads your app to success on its growth journey.
(00:00) - Introduction
(01:19) - Get to know Steve Young
(03:22) - What tactics have changed in the mobile app industry in the past 10 years?
(05:22) - What would be the best channel to utilize and optimize your User Acquisition efforts?
(07:21) - How to structure a winning campaign on Apple Search Ads with a budget of $10K or less?
(09:44) - Potential User Acquisition channels to look out in 2021 besides Apple Search Ads
(12:44) - What you need to know if you have a $100K monthly budget on Apple Search Ads?
(15:43) - How to measure your campaigns to success?
(20:28) - One last piece of advice!
(21:55) - Closure
Here are some of the blogs that are related to this topic you can be interested in:
Optimize Apple Search Ads: 5 Important Tips (https://searchads.com/blog/optimize-apple-search-ads-5-important-tips?utm_campaign=podcast_series&utm_source=Episode%20%231%20blog%20)
Apple Search Ads Campaign Structure: Best Practices (https://searchads.com/blog/apple-search-ads-campaign-structure?utm_campaign=podcast_series&utm_source=Episode%20%231%20blog)
Apple Search Ads Optimization Based On User Acquisition Funnel (https://searchads.com/blog/apple-search-ads-optimization-user-acquisition-funnel?utm_campaign=podcast_series&utm_source=Episode%20%231%20blog)
Speakers:
Taha Karslı - taha@mobileaction.co (//taha@mobileaction.co)
Steve Young - https://twitter.com/stevepyoung (https://twitter.com/stevepyoung)
Follow us on Social Media:
Linkedin (https://www.linkedin.com/company/searchads?utm_campaign=podcast_series&utm_source=Episode%20%231%20linkedin) - Twitter (https://twitter.com/searchadscom?utm_campaign=podcast_series&utm_source=Episode%20%231%20twitter) - Facebook (https://www.facebook.com/MobileAction?utm_campaign=podcast_series&utm_source=Episode%20%231%20facebook)
Schedule a free demo (https://searchads.com/schedule-demo?utm_campaign=podcast_series&utm_source=podcast%20-%20schedule%20a%20demo%20-%20sa) with our dedicated Apple Search Ads experts to see how you can customize your user acquisition and how to optimize your campaigns with the help of our best practices.
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