Mobile Games Playbook
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Podcast Overview
<p>Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.</p><p><br></p><p>Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!</p><p><br></p>
Language
🇺🇲
Publishing Since
2/10/2020
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Recent Episodes
December 16, 2025
Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado
Join GameRefinery’s Brendan Fraher and industry veteran Carlos Salvado for another episode of the Mobile Games Playbook. With 15 years of experience across mobile, PC, and console, Carlos shares his expertise on why the industry demands continuous adaptation, touching on new business models, emerging tech, and AI integration. This episode tackles the major challenges facing developers today, including the rise of web stores and the strategic use of live events, as well as how player motivatio...
November 27, 2025
Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova
Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding us through these crucial aspects of mobile games development is industry expert Saikala Sultanova. Saikala, accompanied by host Jon Jordan, will break down the importance of structured processes in UA, including effective methods for testing and pilot testing to drive success. We’ll also explore the transferable skills and experiences UA professionals gai...
October 30, 2025
Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura
In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into the critical factors for IP selection (Affinity vs. Expansion), the challenges of UA creative a...
67 total episodes available
Recent guests on Mobile Games Playbook
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Erno Kiiski
Guest
Teemu Palomaki
Guest
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Frequently asked questions
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- What is Mobile Games Playbook?
<p>Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.</p><p><br></p><p>Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!</p><p><br></p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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