Mobile Games Playbook

About Mobile Games Playbook

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition. Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

Publisher

Liftoff

Category

technology

Language

en

Explicit

No

First episode

10 Feb 2020

Latest episode

16 Dec 2025

Latest episodes

67 episodes in the feed.

1. 

   16 Dec 2025

   Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado

   Join GameRefinery’s Brendan Fraher and industry veteran Carlos Salvado for another episode of the Mobile Games Playbook. With 15 years of experience across mobile, PC, and console, Carlos shares his expertise on why the industry demands continuous adaptation, touching on new business models, emerging tech, and AI integration. This episode tackles the major challenges facing developers today, including the rise of web stores and the strategic use of live events, as well as how player motivatio...

2. 

   27 Nov 2025

   Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova

   Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding us through these crucial aspects of mobile games development is industry expert Saikala Sultanova. Saikala, accompanied by host Jon Jordan, will break down the importance of structured processes in UA, including effective methods for testing and pilot testing to drive success. We’ll also explore the transferable skills and experiences UA professionals gai...

3. 

   30 Oct 2025

   Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura

   In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into the critical factors for IP selection (Affinity vs. Expansion), the challenges of UA creative a...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

7 ratings

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

45

Social presence

0

YouTube

0

Engagement

32

Contact Mobile Games Playbook

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.