Mobile marketing insight from user acquisition heroes as you've never heard them before. Featuring world-class pros from brands like Bumble, Sam's Club, Babbel, MoneyHub, Gameloft, Wooga, Playstudios, and more!
We feature the best and brightest in mobile marketing in their best, worst, and funniest moments. We play games, give away Bitcoin (maybe!) and generally have a good time.
Brought to you by Liftoff. Hosted by John Koetsier and Peggy Anne Salz.
It’s the last dance. For the last time on Mobile Heroes Uncensored, John & Peggy are chatting about mobile growth, mobile success, and mobile challenges.
In this episode, we chat about our favorite episodes, a few of our favorite guests — there’s no way we could talk about all of them — and the places they come from, and the topics they shared.
It’s been 76 shows.
Thank you all for the ride, and see you around social media and on many other podcasts that both Peggy and I still on.
12 Jan 2023
Road Trip Part Deux (still in Brazil)
Apologies, but we liked Brazil so much we stayed (virtually, of course). In this Mobile Heroes Uncensored, we chat with Guilherme Braz, Acquisition Senior Director at Mercado Libre, an e-commerce and fintech leader in Latin America.
While he’s got great experience in mobile -- having worked at Wildlife Studios previously -- in another life he was a Bain consultant. And Gui, as he likes to be called, brings the kind of intellectual rigor you might expect from Bain to his marketing.
We discuss Brazil, mobile marketing today, incrementality and media mix modeling, App Tracking Transparency, and so … much … more!
Timestamps
0:00 Guilherme Braz, acquisition at Mercado Libre
7:15 Start with the problem
9:50 Brazil and super apps
13:15 Re-engagement in mobile apps
14:45 Incrementality
19:45 Attribution and incrementality
26:00 Least censored opinion about mobile marketing
12 Jan 2023
ROAD TRIP BRAZIL: winning mobile in the land of samba and Carnival
If the US Postal Service says “neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds,” we add appendicitis! While one of our guests was having emergency surgery (and is now much better!) We soldiered on with ROAD TRIP BRAZIL.
In this Mobile Heroes Uncensored, we chat with Christian Gaitan, formerly Performance Lead of Lemon about entering the Brazilian mobile market.
Christian chats about market demographics and psychographics, as well as the most significant features and challenges of marketing mobile apps in Brazil
Timestamps
0:00 Christian Gaitan from Lemon
3:30 The Brazilian mobile market
9:20 Soccer (or football) and marketing in Brazil
12:30 Best ad channels in Brazil
18:10 Trust and marketing for crypto apps
20:20 Creative optimization in Brazil
22:30 Mobile ad targeting
25:00 Least censored opinion about mobile and marketing
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