Hosted by Katelyn Davis, director in the automotive and mobility practice at Lambert, Mobility: Decoding the Secret Sauce features industry stakeholders as the show examines the role of marketing and communications in the development and deployment of mobility platforms. Whether it is AVs, EVs, aerial vehicles, public transit, or last-mile vehicles, success will be defined by the public perception and public acceptance of the platforms—and without these high adoption rates, even the best mobility technologies will fail to reach their full potential.
Mobility: Decoding the Secret Sauce
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9 episodes
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Podcast Overview
Hosted by Katelyn Davis, director in the automotive and mobility practice at Lambert, Mobility: Decoding the Secret Sauce features industry stakeholders as the show examines the role of marketing and communications in the development and deployment of mobility platforms. Whether it is AVs, EVs, aerial vehicles, public transit, or last-mile vehicles, success will be defined by the public perception and public acceptance of the platforms—and without these high adoption rates, even the best mobility technologies will fail to reach their full potential.
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Publishing Since
6/26/2020
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Recent Episodes
December 4, 2020
The Story of How One Region is Reinventing the Future of Transportation… Again
<p>More than a century ago, the Detroit region put the world on wheels and changed the transportation landscape forever. Today this ecosystem has grown into the densest cluster of automotive assets on the planet. And while Detroit remains the traditional center of the global automotive industry, it is now aggressively leading the industry's evolution towards a connected, shared, electric and autonomous future.</p> <p>Despite our leadership in automotive and next-generation mobility, we came to realize that our story—Detroit’s story—was not one that was actively being told in a single place.</p> <p>On this episode of Mobility: Decoding the Secret Sauce, we talk to Glenn Stevens, Executive Director of <a href="//www.michauto.org">MICHauto</a>, Michigan’s automotive and mobility industry association.</p> <p>Glenn joins to talk about how MICHauto is working to advance Michigan’s global leadership in next-generation mobility and how one website is the telling the story in live time.</p> <p>Mobility: Decoding the Secret Sauce is hosted by Katelyn Davis. Join us as we go on a journey to uncover the “secret sauce” of mobility with industry stakeholders. Listen and subscribe on major podcast platforms including Spotify, Apple, and Stitcher.</p> <p><a href="//www.lambert.com">Lambert </a>is a nationally ranked, top-5 automotive and transportation public relations firm and as Michigan’s largest statewide strategic communications firm, it makes our Automotive & Mobility practice the best team representing the Motor City and the global industry that centers around Detroit.</p>
October 20, 2020
Taking Mobility to New Heights
<p>We can never build enough roads to keep up with our needs for mobility. So it is inevitable to think that as time goes on, we will continue to revolutionize the way we use the sky above us to solve our transportation and mobility problems.</p> <p>On this episode of Mobility: Decoding the Secret Sauce, we talk to Robert Hastings, Executive Vice President of Communications and Government Affairs at Bell, an American aerospace manufacturer headquartered in Fort Worth, Texas.</p> <p>Robert joins to talk about everything Intelligent Air Mobility, from on-demand services for the public to last-mile delivery of goods. He knows perception and trust will play a big role in consumer adoption and therefore Bell has already been hitting the market to familiarize the technology among consumers at events like CES and South by Southwest.</p> <p>Mobility: Decoding the Secret Sauce is hosted by <a href="https://lambert.com/team/katelyn-davis/">Katelyn Davis</a>. Join us as we go on a journey to uncover the “secret sauce” of mobility with industry stakeholders. Listen and subscribe on major podcast platforms including Spotify, Apple, and Stitcher.</p> <p>Lambert is a <a href="https://lambert.com/news-blog/newsworthy/lambert-%26-co-named-top-5-automotivetransportation-pr-agency-nationally%2C-%231-in-global-auto-capital-detroit/" target="_blank">nationally ranked, top-5 automotive and transportation public relations firm</a> and as Michigan’s largest statewide strategic communications firm, it makes our Automotive & Mobility practice the best team representing the Motor City and the global industry that centers around Detroit.</p>
August 20, 2020
If You Build It, They Will Come
<p>Electric vehicle adoption is complex and involves many moving parts including policy and legislation at the federal and state level.</p> <p>On this episode of Mobility: Decoding the Secret Sauce, we talk to Michigan State Senator Mallory McMorrow (D-Royal Oak). As a freshman in the Michigan Senate, Senator McMorrow is taking her career in automotive and putting it to work. From convening industry stakeholders and co-chairing the Michigan Automotive Caucus to her four-bill package around electric vehicles introduced last year – she is truly a one-of-a-kind ambassador.</p> <p>Senator McMorrow also talks to us about how she uses her own experience owning and driving an electric vehicle to bring awareness and education to her fellow legislators and how she is helping to drive EV infrastructure and accessibility forward in Michigan through storytelling.</p> <p>Mobility: Decoding the Secret Sauce is hosted by <a href="https://lambert.com/team/katelyn-davis/">Katelyn Davis</a>. Join us as we go on a journey to uncover the “secret sauce” of mobility with industry stakeholders. Listen and subscribe on major podcast platforms including Spotify, Apple, and Stitcher.</p> <p>Lambert is a <a href="https://lambert.com/news-blog/newsworthy/lambert-%26-co-named-top-5-automotivetransportation-pr-agency-nationally%2C-%231-in-global-auto-capital-detroit/" target="_blank">nationally ranked, top-5 automotive and transportation public relations firm</a> and as Michigan’s largest statewide strategic communications firm, it makes our Automotive & Mobility practice the best team representing the Motor City and the global industry that centers around Detroit.</p>
9 total episodes available
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- What is Mobility: Decoding the Secret Sauce?
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