Modern Attention

About Modern Attention

Building a loyal audience is key to growing an ecommerce business today. Join David Hoos, Director of Marketing at Conversmart, as he talks with the best in the DTC space about audience building. If you’re trying to grow your traffic, subscribers, or customer base for your brand, or are simply interested in hearing engaging stories from brands, then tune in to Modern Attention today.

Publisher

Conversmart

Category

business

Language

en

Explicit

Yes

First episode

12 Nov 2020

Latest episode

1 Dec 2020

Latest episodes

4 episodes in the feed.

1. 

   1 Dec 2020

   Why viewing your DTC store as a retail store improves your customer experience with Kristen LaFrance

   In this episode we talk about Kristen's personal journey into DTC and on to Shopify retail and the lessons she’s learned, we discuss her perspectives on the relationship between DTC and retail, and her views on the role of data in commerce today.

2. 

   1 Dec 2020

   Why building an owned audience will make your online store more resilient with Joel Padron.

   In this episode, I talk with CrossNet's Director of Marketing, Joel Padron. In it we discuss his start in marketing and how he approaches it, how he ended up joining CrossNet, and why he started running SMS.

3. 

   1 Dec 2020

   Finding the balance between performance and brand marketing with Marjorie Chelius

   In this episode, we talk about how Marjorie moved from management consulting into her DTC role at Native, her convictions about the balance between brand and performance marketing, and more.

4. 

   12 Nov 2020

   How one survey helped innovate their product and marketing with Sean McGinnis

   In this episode, I talk with Sean McGinnis of Kuru Footwear about their unusual path to becoming a DTC brand, his move into marketing there, and how he used one survey to help bring about improvements to multiple parts of the company.

Contact Modern Attention

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.