The next 10 years will be the golden age for DevTools. But only if you know how to build, market, and sell in this new world where AI, infra, and OSS collide. We’ve worked with 100+ DevTool teams at Reo.Dev and saw what separates those who scale from those who stall. So we built this podcast. Modern DevGTM Brew which brings real stories and raw tactics from GTM leaders who’ve done it - Postman, Sourcegraph, Digital Ocean & more. If you’re building for developers, this is your edge.
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Publishing Since
7/10/2025
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July 22, 2025
<p>Many developer-focused companies fall into the common and costly trap of running traditional ABM campaigns without recognizing the unique buying journey and intent signals of developers, which differ significantly from other audiences.<br /></p><p><br /></p><ul><li>What Account Based Marketing actually means? What it is and most importantly what it is not?</li><li>Understanding what ABM truly entails — what it is and, crucially, what it is not.</li><li>Why traditional ABM tactics often fail to resonate with developer audiences.</li><li>Essential considerations for selecting an ABM platform tailored for developers.</li><li>Key developer-intent signals that devtool companies should integrate into their ABM strategies.</li><li>Best practices for crafting an ABM program specifically for developer marketers.</li></ul><p><br /></p><p>Chapters:</p><p>00:00: Recap</p><p>02:18: Introduction</p><p>03:10: What does account-based marketing mean, and what isn’t it</p><p>06:35: How is developer-focused marketing different from traditional marketing</p><p>11:09: What intent signals have worked best in for devtool companies</p><p>15:18: Best practices for using targeted ads and campaigns with a developer audience</p><p>20:07: At what stage do you determine an account is ready to buy</p>
July 22, 2025
<p>Developers, being highly evolved buyers, prefer not to be pitched directly. They value independent research, hands-on product experience, and deep understanding of features over traditional sales tactics. But just because developers resist the hard sell doesn’t mean there’s nothing sales teams can do.</p><p>Luke shared fascinating insights to debunk common myths and outlined best practices for engaging with developers effectively. We explored how to build trust and ultimately turn developers into product champions.<br></p><p><br></p><ul><li>How sales approaches for developer tools vary from other industries.</li><li>Important considerations when selling to developers.</li><li>Effective messaging strategies for developers.</li><li>Critical intent signals that dev tool sellers should monitor.</li></ul><p><br></p><p>Chapters:</p><p>00:00: Recap</p><p>01:49: Introduction</p><p>02:39: Luke’s focus on selling developer tools</p><p>04:34: How selling to developers is different</p><p>06:24: Best practices while messaging developers</p><p>10:32: How devtool companies can identify dev intent signals</p><p>12:43: Advice to DevTool startups</p><p>15:30: Best practices for bringing various teams together to work in sync</p>
July 22, 2025
<p>DevRel teams play a crucial role in educating developers and providing top-notch experience and getting developers the best support positioning them uniquely to gather insights into developer challenges.</p><p>But the big question remains: How can DevRel teams differentiate meaningful intent signals from mere noise, and effectively relay this critical intelligence to sales and marketing to drive impactful revenue decisions?<br></p><p><br></p><ul><li>Exploring the roles of DevRel in PLG, open-source, and enterprise contexts</li><li>Identifying crucial intent signals that qualify enterprise sales opportunities</li><li>Utilizing DevRel as a revenue-boosting catalyst in open-source and PLG-focused companies</li><li>Experience in leading the DevRel team at Apollo GraphQL</li></ul><p><br></p><p>Chapters:</p><p>00:00: Recap</p><p>02:00: Introduction</p><p>03:21: Why businesses need to invest in the DevRel function?</p><p>04:39: Evolution of the DevRel function</p><p>08:20: Role of DevRel in PLG, open source, and enterprise motions</p><p>11:09: Key developer intent signals DevRel professionals must monitor</p><p>19:28: Key insights from leading DevRel and growing the Apollo GraphQL community.</p><p>22:24: Best practices for building effective technical content</p>
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The next 10 years will be the golden age for DevTools. But only if you know how to build, market, and sell in this new world where AI, infra, and OSS collide. We’ve worked with 100+ DevTool teams at Reo.Dev and saw what separates those who scale from those who stall.
So we built this podcast. Modern DevGTM Brew which brings real stories and raw tactics from GTM leaders who’ve done it - Postman, Sourcegraph, Digital Ocean & more. If you’re building for developers, this is your edge.
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