This is a podcast dedicated to all of the tactics and strategies that feed into Go-To-Market (GTM). In this show, Mike Wolber who is currently the Chief Revenue Officer of Rent Dynamics digs into topics, trends, and advice across sales, marketing, and customer experience: all things revenue.
Modern Go-To-Market
Claim This Podcastby Mike Wolber
4 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
This is a podcast dedicated to all of the tactics and strategies that feed into Go-To-Market (GTM). In this show, Mike Wolber who is currently the Chief Revenue Officer of Rent Dynamics digs into topics, trends, and advice across sales, marketing, and customer experience: all things revenue.
Language
🇺🇲
Publishing Since
2/27/2023
1 verified contact email on file for Modern Go-To-Market
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Recent Episodes
May 28, 2026
#4 Account Obsession in GTM
<p>him sell over $20M in ARR and ultimately led to a successful exit in 2022.</p><p>You'll learn:</p><ul><li>How the "Focus 50" strategy works - picking 50 target accounts and getting your entire organization obsessed with winning them</li><li>Specific tactics Mike used to land new logos, including podcast interviews with target execs, custom branded swag, and lock boxes with concert tickets and sports tickets as incentives</li><li>How account obsession applies to customer retention and expansion - turning customers into raving fans by getting exec sponsorship involved</li><li>The "batphone effect" - how deep executive relationships help you catch churn signals early and stay ahead of customer problems</li><li>Why talking about your target accounts every single day matters more than just updating during forecast calls</li><li>How to implement account obsession in your organization - starting small, branding your focus (like "Focus 50" or "Top 10"), and making it visible across the entire company</li></ul><p>The bottom line: If you want to win large deals and keep your biggest customers, you need to make sure those accounts have the mind share of the most important people in your organization.</p>
March 5, 2023
#3: How to segment your sales team by following the signals
<p>In this quick episode, I talk about how you can 'follow the signals' first before deciding how you decide to segment your sales org.</p> <p>It's a natural decision to make a sales leader.</p> <p>You have to book more next year - do you raise quota, insert a new segment, or dilute territories?</p> <p>Take a listen and let me know what you think!</p> <p>Connect with Me on LinkedIn: https://www.linkedin.com/in/mikewolber/</p> <p>moderngtm@gmail.com // moderngotomarket.com</p>
February 28, 2023
#2: 3 Reasons that I'm a repeat buyer of Gong
<p>Gong has been at the epicenter of my Go-To-Market tech stack for almost 4 years.</p> <p>As a repeat buyer, I wanted to share 3 reasons that I truly love the platform.</p> <p>1/ Coaching at scale. </p> <p>2/ Marketing feedback loops.</p> <p>3/ Voice of customer + Retention </p> <p>Would love to hear your thoughts.</p> <p>Learn more about Gong here: https://www.gong.io/</p> <p>Connect with me on LinkedIn: https://www.linkedin.com/in/mikewolber/</p>
4 total episodes available
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Frequently asked questions
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- What is Modern Go-To-Market?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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