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Modern Marketers

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by Presented by Think with Google

5.0(20 reviews)
34 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
32

Podcast Authority

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PoorBased on show quality, social media presence, reviews, charts, and more
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Quality44
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YouTube0
Engagement51

Podcast Overview

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.

Language

🇺🇲

Publishing Since

5/21/2024

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32

Podcast Authority

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PoorBased on show quality, social media presence, reviews, charts, and more
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Quality44
Social0
YouTube0
Engagement51
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Recent Episodes

Episode thumbnail for Rishad Tobaccowala on Relevance and Reinvention in the Age of AI

August 6, 2026

Rishad Tobaccowala on Relevance and Reinvention in the Age of AI

Marketing is moving fast, but are we moving in the right direction?  In this episode, legendary strategist Rishad Tobaccowala (former Chief Growth & Strategy Officer of Publicis Group) drops by to deliver some seriously spicy thinking on the state of the marketing industry. Spoiler alert: He thinks we’ve lost the plot. Instead of obsessing over technology and optimization, Rishad breaks down why the future actually belongs to talent, human insight, and deep curiosity. We dive into his blueprint for navigating "tectonic times," why you need to stop writing an "AI strategy," and how thinking like an underdog is the ultimate superpower for staying relevant. In this episode, you’ll discover: 6 keys to organizational change  Why true innovation happens when you step outside your category Rishad's daily routine: How he uses 66 different resources to learn and stay ahead The "Company of One" framework and how to articulate your unique craft vs. skill Rapid-fire "Signal or Noise" on remote work, side hustles, and the future of work

Episode thumbnail for Google’s CMO Lorraine Twohill on Leading the Frontier

July 30, 2026

Google’s CMO Lorraine Twohill on Leading the Frontier

Few marketing leaders have navigated as much change as Google’s Chief Marketing Officer Lorraine Twohill. She’s one of the industry’s longest-tenured CMOs who’s led Google’s marketing through massive product and platform shifts, from Search and Chrome, to mobile, YouTube, and now AI.  Recorded at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with Lorraine to unpack how she’s built one of the world’s most influential marketing organizations, why marketers belong in the room with engineers, and why agility is the ultimate competitive advantage.  00:00 Intro 01:00 Google's Startup Days 03:45 Why Local Marketing Wins 05:45 Becoming Google's CMO 08:00 Marketing in a Product-First Company 09:30 The Chrome Growth Playbook 12:10 Human-Centered Brand Storytelling 13:00 What Creators Teach Marketers 14:20 Defining the Frontier CMO 16:15 Marketing Mistakes & Lessons Learned 18:10 Hiring Great Marketers 20:20 Career Advice for the AI Era 22:30 Google's AI Transformation 25:00 AI Productivity & NotebookLM 26:30 Leadership, Resilience & Cancer 29:20 Health, Sleep & Longevity 30:25 Signal or Noise? 32:20 Three Lessons for Every CMO

Episode thumbnail for Best of Frontier CMO: Colin and Samir on the CMO’s Guide to the New Creator Economy

July 23, 2026

Best of Frontier CMO: Colin and Samir on the CMO’s Guide to the New Creator Economy

In today’s creator economy, the audience is in charge. Colin Rosenblum and Samir Chaudry explain what this means for CMOs trying to build brands people actually chose to spend time with, not just marketing they scroll past. Back by popular demand, this Frontier CMO conversation unpacks the creator landscape and why attention without connection is a dead end. Whether you’re building a creator strategy for the first time or rethinking how your brand shows up online, this episode offers a practical playbook for building lasting creator partnerships, earning audience trust, and staying ahead of where marketing is going. 🔔 Subscribe for more insights from marketing's frontier: https://www.youtube.com/playlist?list=PLNBdIP33wJ3qH-T0AZE7DJPq-x2ppu2Jq  💡 What you'll learn in this episode: Why brands must stop acting like "bad party guests" and start adding real value to creator narratives How to transition your brand from a background logo to an active "character" in a creator’s universe. How to look past superficial views and vanity metrics to measure genuine audience trust and brand ROI. Why modern creator content looks more like high-production television, community-building, and culture than traditional social media. 🔗 Resources & Links: Connect with Josh Spanier on LinkedIn: https://www.linkedin.com/in/joshua-spanier-4576b5/  Subscribe to the Frontier CMO newsletter: https://www.linkedin.com/newsletters/frontier-cmo-7414735485358788608/  #FrontierCMO #CreatorEconomy #MarketingStrategy #ColinAndSamir #CMO

34 total episodes available

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What is Modern Marketers?

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier.

We’re asking the questions other won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape.

Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.

How often does this podcast release new episodes?

This podcast updates weekly.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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