Modern Marketing Made Simple with Lori Ervin

About Modern Marketing Made Simple with Lori Ervin

Modern Marketing is a podcast for women building businesses in a way that fits into real life. Hosted by @theloriervin, this show brings you behind the scenes of real businesses - from small business owners and product-based brands to social sellers and women building personal brands online. Each episode is designed to give you both inspiration and practical strategy. You’ll hear honest conversations about what it actually looks like to grow a business, including the wins, the challenges, and the lessons learned along the way. New episodes drop weekly.

Publisher

Lori Ervin

Category

business · business · business

Language

en

Explicit

No

First episode

21 Apr 2026

Latest episode

30 Sept 2026

Latest episodes

24 episodes in the feed.

1. 

   30 Sept 2026

   From Survival Mode to Self-Awareness with Tammy Perrin

   Sometimes the biggest business transformation has nothing to do with strategy, and everything to do with healing the version of yourself that has been stuck in survival mode for years. In this episode of Modern Marketing Made Simple, I sit down with Tammy Perrin to talk about the powerful personal journey that completely changed the way she lives, works, communicates, and connects with others. Tammy shares how she went from working multiple demanding jobs in the trucking industry while trying to build a side business in Network Marketing - to realizing she had become disconnected from her emotions, her body, and even her ability to feel empathy. What started as a search for better business skills unexpectedly became a deep healing journey involving therapy, nervous system regulation, subconscious work, and learning how to finally feel safe in her own body again. Now, Tammy helps women uncover limiting beliefs, regulate emotional triggers, and reconnect with themselves through a combination of nervous system tools, unconscious mind work, and life coaching techniques. We talk about: → What it actually means to regulate your nervous system → Why emotional triggers happen in the body before the mind → The simple breathing technique Tammy uses to calm anxiety quickly → The connection between childhood experiences and limiting beliefs → Why suppressing emotions often creates bigger problems later → How healing can completely change the way you show up in business and relationships → Building safe communities for women who feel alone in their healing journey → The power of feeling your emotions instead of avoiding them This episode is such an important reminder that sometimes the growth we are chasing externally starts with the work we are willing to do internally. Connect with Tammy: Facebook: Tammy Perrin Instagram: www.instagram.com/tammyperrinslife (http://www.instagram.com/tammyperrinslife) Facebook Group: Our Porch - https://www.facebook.com/groups/1600426917658778 (https://www.facebook.com/groups/1600426917658778) If you’ve ever felt disconnected from yourself, emotionally exhausted, constantly triggered, or simply curious about nervous system healing and personal growth, this conversation will leave you with practical tools and a whole new perspective on emotional wellness.

2. 

   23 Sept 2026

   AI Should Make Your Business Easier, Not More Complicated with Kim Stirling

   AI doesn't need to run your business to make running your business a whole lot easier. The real opportunity is learning how to use it to save time, simplify your workload, and still sound like you. In this episode of Modern Marketing Made Simple, I sit down with Kim Stirling, AI strategist and entrepreneur, to talk about how small business owners can use AI practically without getting caught up in all of the noise, complicated systems, and promises that AI can do everything for you. Kim shares how her 20-year career in corporate operations taught her to look for efficiencies and smarter ways of getting things done, and how an unexpected change in her family life eventually led her to leave corporate and build a business of her own. As AI began gaining traction, Kim saw an opportunity to take what she had spent years doing in the corporate world and help entrepreneurs use tools like Claude to save time, reduce overwhelm, and make running their businesses easier. We talk about why most small business owners don't need all of the AI bells and whistles they're being sold online, why the way you set up your AI matters more than finding the perfect prompt, and how Kim's "Business Brain" helps AI understand your business, offers, goals, brand, and voice so it can actually become a useful tool in your day-to-day work. We also dive into: → What a Business Brain is and why Kim believes it's the best place to start with AI → Why most small business owners don't need complicated AI systems or agents → How to use AI for content creation without sounding like AI → Using AI to simplify client onboarding, SOPs, proposals, agreements, invoices, and emails → How Kim turns discovery call transcripts into client proposals in minutes → Why AI should support the work you do instead of replacing the human parts of your business → How setting up your AI properly can make delegating to a VA or growing your team easier → Why giving AI context about your business produces better results than constantly searching for new prompts → Finding the tasks in your business that AI can make faster and easier → Using AI as an assistant rather than expecting it to run your business for you Whether you've barely started experimenting with AI, you've been using it but aren't loving the results, or you're feeling overwhelmed by everything you're being told you "should" be doing with it, Kim offers a much simpler way to think about what AI can actually do for your business. You don't need AI to do everything. You need it to help you do the right things more efficiently, while keeping you and your expertise at the centre of your business. Connect with Kim: Instagram: @thekimstirling TikTok: @thekimstirling YouTube: @thekimstirling If you want to use AI to save time without losing your voice, personality, or the human side of your business, you're going to love Kim's practical approach.

3. 

   16 Sept 2026

   Build Better Systems, Deliver Better Service with Helen King

   In a world where almost anyone can sell the same thing, your client experience becomes your greatest competitive advantage. In this episode of Modern Marketing Made Simple, I sit down with Helen King, founder of The Small Ship Collective, which specializes in a high-service approach to small ship ocean, expedition, and river cruising. Helen shares how a 30-year corporate career, a love of travel, and one impulsive decision to explore the travel industry led her to building a highly specialized travel business in just four years. Instead of competing on price, Helen has built a business around personalization, proactive service, and creating an exceptional experience for her clients from the moment they begin planning their trip. We talk about how systems have transformed her business, why automation can actually allow you to provide a more personalized experience, and how she's using AI behind the scenes to save time without sacrificing authenticity. We also talk about: → Why premium businesses should focus on experience over price → Building systems that reduce overwhelm and improve the client experience → Creating automated workflows that allow you to deliver high-touch service → How AI can support your business without replacing your authentic voice → Why your email list is one of the most valuable assets in your business → Using real client conversations to create content that actually generates sales → The difference between viral content and content that converts → Creating CEO time so you can work on your business instead of constantly working in it → Building a business that continues to market even while you're travelling or serving clients → Why investing in yourself and your business is often an important part of growth Whether you're a coach, consultant, service provider, social seller, or small business owner, this episode is filled with practical ideas for creating a business that feels more organized, delivers a better client experience, and continues to grow without requiring you to do everything manually. Connect with Helen: Instagram: www.instagram.com/t (http://www.instagram.com/helenkingofficial)hesmallshipcollective Website: www.thesmallshipcollective.com

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

4 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.