Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Modern Marketing Made Simple with Lori Ervin

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by Lori Ervin

5.0(9 reviews)

18 episodes

Updated Daily

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Podcast Overview

Modern Marketing is a podcast for women building businesses in a way that fits into real life. Hosted by @theloriervin, this show brings you behind the scenes of real businesses - from small business owners and product-based brands to social sellers and women building personal brands online. Each episode is designed to give you both inspiration and practical strategy. You’ll hear honest conversations about what it actually looks like to grow a business, including the wins, the challenges, and the lessons learned along the way. New episodes drop weekly.

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Publishing Since

4/21/2026

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Recent Episodes

August 12, 2026

The Power of Selling Without Selling with Meghan Schrumm

Sometimes the next chapter of your business starts with giving yourself permission to evolve.   In this episode of Modern Marketing Made Simple, I sit down with Meghan Schrumm, a Registered Social Worker and Certified Holistic Nutritionist, to talk about what it really looks like to reinvent yourself, return to school in midlife, and build a business that reflects who you are becoming.   Meghan shares how her entrepreneurial journey began through network marketing after becoming a stay-at-home mom, and how that experience eventually led her back to a long-standing passion for nutrition. When she turned 40, she made the decision to return to school full-time and earn her diploma in holistic nutrition - a decision that ultimately allowed her to blend her background in social work with her passion for wellness.   What started as a desire to learn more about nutrition evolved into a thriving practice that combines mental health support, nutrition counselling, corporate wellness programs, and menopause education.   We talk about the power of building credibility before you're ready to sell, how sharing your learning journey can create trust and demand, and why sometimes the smartest marketing strategy is simply letting people come along for the ride.   <h3>Key Takeaways:</h3> → Why Meghan chose to return to school at 40 and how it changed her career path → The connection between nutrition, stress, sleep, mental health, and overall wellness → How sharing her education journey online helped build trust before launching her business → The concept of "selling without selling" and creating demand through education → Why LinkedIn has become a powerful platform for attracting corporate opportunities → How group programs helped her grow her business and reach people beyond Ontario → The importance of boundaries, energy management, and avoiding burnout while building something new → Why women deserve to pursue goals that fulfill them, even when life feels busy   This episode is a reminder that it's never too late to learn something new, start over, or pursue a passion that keeps calling you. Whether you're considering a career change, building a business, or simply feeling pulled toward something bigger, Meghan's story is proof that growth often begins when we give ourselves permission to take the leap.   <h3>Connect with Meghan:</h3> Instagram: <a href="http://www.instagram.com/meghanschrumm">www.instagram.com/meghanschrumm</a>  Website: <a href="https://meghanschrumm.com/">https://meghanschrumm.com/</a>   <h3>Connect with Lori:</h3> Website: <a href="http://www.loriervin.com">www.loriervin.com</a>  Instagram: <a href="http://www.instagram.com/theloriervin">www.instagram.com/theloriervin</a>   If you enjoyed this episode, be sure to subscribe, leave a review, and share it with a friend who might need the reminder that it's never too late to start something new.

August 5, 2026

The Coffee Break Formula - Build Your Business 15 Minutes at a Time with Kate Moir

Sometimes the biggest business breakthroughs don't come from working more hours. They come from learning how to make the hours you already have count.   In this episode of Modern Marketing Made Simple, I sit down with Kate Moir, business coach, network marketing leader, and creator of the Coffee Break Formula, to talk about what it really looks like to build a successful business while balancing work, family, and the realities of everyday life.   Kate shares how her entrepreneurial journey began while she was pregnant with her second daughter, working full-time, facing back-to-back maternity leaves, and searching for a way to create more financial stability for her family.   What started as building a business during 15-minute coffee breaks eventually evolved into a coaching business focused on helping women turn their passions into profit without sacrificing their families or burning themselves out.   We talk about why consistency matters more than long hours, how authentic relationships create loyal customers, and why simple systems often outperform complicated ones.   We also dive into: → The Coffee Break Formula and how to build a business in small pockets of time → Why customer retention is often more valuable than constantly chasing new customers → Simple follow-up systems that make clients feel appreciated → The power of handwritten thank-you cards → Why authenticity will always outperform perfection → How to build trust before trying to sell → Creating systems that actually fit your personality and lifestyle → Why "done" will always beat "perfect" → Building a business around your passion instead of chasing quick money → The importance of serving people before selling to them   Whether you're building a business alongside a full-time job, raising young children, or simply trying to create more consistency in your marketing, Kate shares practical strategies that prove you don't need endless hours to create meaningful results.   Connect with Kate: Podcast: Mama's Making Commas Facebook: Kate Moir

July 22, 2026

Why Saying No Helped Her Business Grow Faster with Adriana King

Sometimes the biggest shift in your business isn't learning another strategy. It's learning who you're meant to serve - and having the confidence to build your business around them.   In this episode of Modern Marketing Made Simple, I sit down with Adriana King, Travel Advisor and founder of King Lux Travel, to talk about what it really looks like to build a business around aligned clients, strong boundaries, and long-term relationships instead of chasing every opportunity that comes your way.   Adriana shares how she transitioned from a successful home staging business into the travel industry after realizing there was an opportunity to deliver a higher level of service than she had personally experienced. What began as saying yes to every inquiry has evolved into a premium travel business built around consultation calls, intentional client selection, and creating unforgettable travel experiences from the very first conversation.   We talk about how implementing better systems has helped her eliminate tire kickers, why charging a research and concierge fee has completely changed the quality of her clients, and the simple marketing strategies that continue to bring her consistent business month after month.   We also talk about: → Why identifying your ideal client changes everything → Creating boundaries that protect your time, energy, and profitability → How consultation calls help you attract more committed clients → Why saying no often creates space for better opportunities → The power of charging for your expertise instead of giving it away for free → Why consistency matters more than perfection in your marketing → Building an email list that becomes one of your most valuable business assets → Why weekly newsletters continue to generate clients long after you hit send → The importance of networking and building real relationships within your local community → How showing up authentically helps people trust you long before they're ready to buy   Whether you're a coach, consultant, service provider, social seller, or small business owner, this episode is filled with practical advice on creating stronger boundaries, attracting better clients, and building a business that feels more aligned with the life you want to live.   Connect with Adriana: Website: <a href="https://kingluxetravel.com/">https://kingluxetravel.com/</a> Instagram:<a href="https://www.instagram.com/kingluxtravel"> https://www.instagram.com/kingluxetravel</a> Facebook Group: Luxury Vacations by Adriana - Cruises, Group Travel, Europe Travel

18 total episodes available

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Frequently asked questions

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What is Modern Marketing Made Simple with Lori Ervin?: Modern Marketing is a podcast for women building businesses in a way that fits into real life.

Hosted by @theloriervin, this show brings you behind the scenes of real businesses - from small business owners and product-based brands to social sellers and women building personal brands online.

Each episode is designed to give you both inspiration and practical strategy. You’ll hear honest conversations about what it actually looks like to grow a business, including the wins, the challenges, and the lessons learned along the way.

New episodes drop weekly.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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