Modern Marketing + Measurement
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Podcast Overview
<p class="p1">Hosted by Becky Johnson</p> <p class="p1">Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.</p>
Language
🇺🇲
Publishing Since
9/22/2025
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Recent Episodes
July 7, 2026
Turning Every Package into a Marketing Channel
We're wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences. Our guest is Jenny Stanley, Managing Director at Appetite Creative. We explore how connected packaging is becoming one of marketing's most measurable channels, why QR codes are the flexible answer to changing regulations, and how AI-powered personalization is turning everyday products into richer consumer experiences. Follow us on social! Linkedin Instagram X Facebook
June 29, 2026
Please, AI, See Me
Welcome back to Modern Marketing and Measurement. Today we are joined by Jake Bentham, Head of SEO at AgencyUK. We discuss what happens when impressions rise, clicks fall, and brands start worrying more about AI visibility than search rankings. Jake shares why traditional SEO fundamentals still matter, how schema markup and content structure influence LLM visibility, and why marketers shouldn't abandon proven strategies in the rush to chase the latest AI trend. It's a refreshingly practical conversation about measurement, experimentation, and what really drives visibility in a rapidly changing search landscape. Follow us on social! Linkedin Instagram X Facebook
June 22, 2026
From Eyeballs to Outcomes
Today we're joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation makes real time optimization possible, why AI should move beyond insights into orchestration, and how the industry is shifting toward buying media based on business outcomes instead of just impressions. Follow us on social! Linkedin Instagram X Facebook
37 total episodes available
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Frequently asked questions
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- What is Modern Marketing + Measurement?
<p class="p1">Hosted by Becky Johnson</p> <p class="p1">Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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