Hosted by Becky Johnson
Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.
Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology
In this episode of Modern Marketing and Measurement, we talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss when someone orders through DoorDash or visits without using their loyalty account.
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22 Sept 2026
Better Data Collaboration Without Giving Up Control with Juan Baron from Decentriq
Welcome to Modern Marketing & Measurement. Today, I’m joined by Juan Baron, Head of International and Global Accounts at Decentriq, a data collaboration platform. We talk about how brands can work across departments, publishers, retailers, and other partners without giving up control of their data, why auditability matters from the beginning, and how a flexible approach to data collaboration can lead to better insights and stronger business decisions.
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15 Sept 2026
Getting Your Data House in Order with Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion
Welcome to Modern Marketing & Measurement. Our guest today is Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion. Marketers are putting more money into AI, but the return is not always keeping pace. Matt joins us to talk about why the problem often starts with disconnected data, how companies can create a clearer picture of marketing performance, and what needs to be in place before even more AI spending enters the 2027 budget.
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Who has been a guest on Modern Marketing + Measurement
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Gladys Kong
Ross Kramer
Jenny Stanley
Jake Bentham
Josh Hudgins
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