- 17
- Episodes
- 2024
- First episode
About Modern Merchant
Step into the future of ecommerce with the Modern Merchant pod—a roadmap and guide from experts in the space with the latest trends for anyone looking to crush their e-commerce, fulfillment, and automate their growth. Tune in to become a part of the conversation.
- Publisher
- Flxpoint
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 27 Feb 2024
- Latest episode
- 14 Apr 2025
Latest episodes
17 episodes in the feed.

14 Apr 2025
Supply Chain Reload: How Flxpoint Helped Rifle Supply Automate & Grow
In this episode, we sit down with Chris from Rifle Supply to talk real world challenges and how Flxpoint helped take the weight off—automating order routing, syncing inventory, and simplifying supplier management. It’s tactical advice from someone who’s been in the trenches. 👉 Hit play and subscribe to the podcast for more ecommerce insights, straight from operators who’ve figured it out!

9 Apr 2025
From Idea to Impact: The Ecommerce Automation Behind Screen Skinz
Discover how the founders of Screen Skinz turned a fun idea into a thriving ecommerce brand using automation to scale smarter—not harder. Get real talk on fulfillment, growth, and building a brand that actually works. Subscribe now for more eCommerce insights: LinkedIn - / flxpoint YouTube - / @flxpoint Instagram - / flxpoint Facebook - / flxpoint

16 Feb 2025
Style Meets Efficiency: Kenneth Cole's Smart Savings with Shopify EDI Connections
In this episode, we sit down with Mitul Patel and explore the world of top eCommerce apparel brands and how Shopify EDI connections let them save time and money! Kenneth Cole is a renowned international apparel brand known for innovative footwear. Throughout their worldwide operations, Kenneth Cole Productions strives to maintain high standards of business ethics and respect for human rights.

29 Jul 2024
E13: Simplifying Selling Firearms & 4473 Bound Book Compliance with Fastbound
In this episode, we sit down with Jamison Collins of Fastbound and explore the world of firearm dealer compliance. Fastbound is a cloud-based acquisition disposition log bound book designed to help firearm dealers stay compliant with ATF regulations. Discover how Fastbound simplifies the logging process, digitizes the 4473 form, and securely stores information, saving dealers time and ensuring accuracy. Chapters: 00:00 Introduction to Fastbound 02:02 The Benefits of Going Digital 06:41 Reporting Requirements and Updates 09:10 Avoiding Common Mistakes and Violations 12:22 Smart Lists and Field Auto-Fill 16:00 Affordable Pricing and Plans Subscribe now to stay connected. LinkedIn - https://www.linkedin.com/company/flxpoint/ YouTube - https://www.youtube.com/@flxpoint Instagram - https://www.instagram.com/flxpoint/ Facebook - https://www.facebook.com/flxpoint #fastbound #boundbook #e4473 #ffl

15 Jul 2024
E13: How Chattanooga Shooting Supplies Thrives in the Shooting Sports Industry
In this episode of the Modern Merchant Podcast, host Travis Mariea, CEO of Flxpoint, sits down with Gentry Bell from Chattanooga Shooting Supplies who shares the story of their family-owned business thriving in the shooting sports industry. With a dedicated team of over 45 sales reps across the United States, Chattanooga Shooting Supplies primarily supports brick-and-mortar retail shops, offering everything from firearms and ammunition to reloading, optics, and hunting accessories. Discover how Chattanooga Shooting Supplies sets itself apart by providing a wide range of products and fostering strong partnerships with dealers. Learn about their innovative approach to technology, which streamlines the buying process and helps expand their market reach. As we approach an election year, Gentry discusses how they stay prepared to adapt to industry changes. Subscribe now to stay connected. LinkedIn - https://www.linkedin.com/company/flxpoint/ YouTube - https://www.youtube.com/@flxpoint Instagram - https://www.instagram.com/flxpoint/ Facebook - https://www.facebook.com/flxpoint

22 May 2024
E12: How Realtree Revolutionizes E-Commerce with Cutting-Edge Technology
In this episode of the Modern Merchant Podcast, host Travis Mariea, CEO of Flxpoint, sits down with Lee Cochran of Realtree to dive into how Realtree is leveraging top-notch technology to enhance its brand and connect with its customers like never before. 🚀 **What's Inside:** - An overview of Realtree's e-commerce journey and their commitment to delivering an exceptional online shopping experience. - Insight into their powerful tech stack featuring BigCommerce, Ampliance, and FlxPoint, and how these tools are transforming their operations. - The seamless integration of partners through FlxPoint, which allows them to expand their product catalog effortlessly. - Realtree’s strategic focus on growing its direct-to-consumer channel and the addition of more drop ship brands to stay relevant in the market. - The importance of storytelling and creating an engaging user experience in the e-commerce landscape. Join us as we explore how Realtree is not just keeping up with the times but setting new standards in the online retail world. Whether you're a long-time fan or new to our brand, this video offers valuable insights into our innovative approach and future plans. Subscribe now to stay connected. LinkedIn - https://www.linkedin.com/company/flxpoint/ YouTube - https://www.youtube.com/@flxpoint Instagram - https://www.instagram.com/flxpoint/ Facebook - https://www.facebook.com/flxpoint

13 May 2024
E11: Matt Reeder, CEO of MadFish Solutions - The Potential of AI and Technology in E-commerce
In this episode of the Modern Merchant Podcast, host Travis Mariea, CEO of Flxpoint, welcomes Matt Reeder, CEO of MadFish Solutions! Matt sheds light on MadFish Solutions' unique approach to assisting e-commerce businesses. Instead of a one-size-fits-all strategy, they prioritize understanding their client's pain points and crafting tailor-made solutions to address their specific needs. Learn from Matt's extensive background in e-commerce and his expertise in specialized industries like firearms and automotive and how Flxpoint has been a game changer for their e-commerce clients. Stay connected: LinkedIn - https://www.linkedin.com/company/flxpoint/ YouTube - https://www.youtube.com/@flxpoint Instagram - https://www.instagram.com/flxpoint/ Facebook - https://www.facebook.com/flxpoint

29 Apr 2024
Modern Merchant Podcast ft. Marcus Johnson, Chief of Staff at Everest.com
In this episode of the Modern Merchant Podcast, host Travis Mariea, CEO of Flxpoint, welcomes Marcus Johnson, Chief of Staff of Everest.com. They dive into the operations and aspirations of Everest.com, an outdoor gear marketplace that stands out by offering a diverse range of products for outdoor enthusiasts and maintaining strong relationships with its sellers. Chapters 00:41 Introduction to Everest.com Marcus Johnson describes Everest.com as a veteran-owned, multi-merchant marketplace focused on outdoor gear, catering to various outdoor activities like hunting, fishing, and climbing. They emphasize supporting veteran-owned businesses and engaging consumers passionate about the outdoors. 02:46 Differentiating from Competitors Everest.com positions itself as the "Amazon of the outdoors," aiming to provide a superior customer and seller experience, similar to what Chewy offers in the pet industry. They focus on creating lasting relationships with sellers to enhance the overall customer experience. 14:26 Product and Seller Integration Marcus discusses upcoming projects like creator stores, which collaborate with influencers to enhance brand visibility and authenticity. They also plan to fully integrate with Flxpoint to streamline the onboarding process for new sellers, making it efficient and less time-consuming. 31:31 Future Aspirations and Technology Integration Looking ahead, Everest.com is excited about incorporating advanced technologies like AI to improve search accuracy and product recommendations. They are committed to ensuring a high-quality marketplace free from knockoffs, enhancing both seller and customer trust. LinkedIn - https://www.linkedin.com/company/flxpoint/ YouTube - https://www.youtube.com/@flxpoint Instagram - https://www.instagram.com/flxpoint/ Facebook - https://www.facebook.com/flxpoint

22 Apr 2024
Modern Merchant Podcast ft. Dan and Vlad, Co-Founders of CMPSE
In this episode of the Modern Merchant Podcast, Travis Mariea, CEO of Flxpoint, hosts Vlad and Dan, co-founders and managing partners of Compose, a product development agency focusing on the e-commerce, insurance, and healthcare industries. They discuss the unique aspects of Compose's service offerings, their focus on small to medium-sized businesses (SMBs), and their approach to digital transformation and product innovation. The conversation also explores their recent ventures into scalable e-commerce solutions and predictive analytics platforms, emphasizing their strategic partnership with SMBs to enhance digital and data capabilities. Chapters: 00:01 - Introduction and Background Travis introduces the podcast and guests, followed by Vlad and Dan describing Compose’s mission and services focused on e-commerce, insurance, and healthcare. 01:48 - Focus on SMB and Impact Discussion on Compose's strategic focus on SMBs, their operational philosophy, and how they deliver impactful solutions to their clients. 08:24 - Innovative E-commerce Solutions Insights into Compose’s innovative approaches to e-commerce, including their scalable multi-tenant platform and partnerships like Flxpoint for optimizing operational efficiency. 09:14 - Future Trends and AI Integration Reflections on industry trends observed at the Shop Talk conference, the role of AI in e-commerce, and Compose’s vision for leveraging data and technology to drive business transformation. LinkedIn - https://www.linkedin.com/company/flxpoint/ YouTube - https://www.youtube.com/@flxpoint Instagram - https://www.instagram.com/flxpoint/ Facebook - https://www.facebook.com/flxpoint

15 Apr 2024
Modern Merchant Podcast ft. Casey McMullen, Founder of Oryk Outdoor Group
Join Travis Mariea on the Modern Merchant Podcast as he delves into the world of e-commerce and technology with Casey McMullen, Founder of Oryx Outdoor Group. Discover cutting-edge insights into digital commerce solutions, particularly for the tactical and outdoor industries. They discuss the challenges and innovations in web design, compliance, and e-commerce platforms like BigCommerce and Flxpoint. Learn how Oryx Outdoor Group specializes in providing tailored solutions for shop brands in the shooting, hunting, and outdoor sectors. This podcast is a treasure trove of information for those looking to enhance their digital strategies in specialized markets. Chapters: 00:30 - About Oryx Outdoor Group Casey describes the mission and services of Oryx Outdoor Group, emphasizing their niche in digital commerce for the outdoor sector. 01:50 - Journey to Specialization Casey shares his transition from B2B markets to focusing exclusively on the outdoor and tactical industries, highlighting the unique challenges and opportunities. 03:41 - Complexity in E-commerce Discussion on the technical and compliance complexities within the tactical and outdoor industry. 04:35 - Differentiating Oryx Casey explains what sets Oryx Outdoor Group apart in the marketplace, focusing on their deep industry integration and expertise. 06:26 - Technology and Tools Exploring the technology stack and solutions used by Oryx to cater to their clients, including Flxpoint for inventory management. 07:34 - Ideal Technology Stack Casey outlines the ideal e-commerce technology stack for companies in the outdoor industry, including BigCommerce and Flxpoint. 10:42 - Marketing and Multi-Platform Integration Casey discusses marketing strategies and the integration of multi-marketplace listing management tools like Flxpoint. 12:20 - Challenges in E-commerce Listings Travis and Casey explore the difficulties and solutions in categorizing products for marketplaces like Gunbroker using Flxpoint. 14:19 - Introduction to Flxpoint Casey recounts how Oryx Outdoor Group began utilizing Flxpoint to enhance their client's e-commerce strategies. 16:13 - Utilizing Flxpoint Detailed discussion on how Flxpoint is used for inventory management and order routing in different business scenarios. 18:25 - Future of Direct-to-Consumer Sales They discuss the potential of direct-to-consumer sales in the tactical and outdoor industry facilitated by technologies like Flxpoint. 19:21 - Visual Commerce and AR Innovations Casey highlights advancements in visual commerce and augmented reality that enhance the online shopping experience. 23:38 - Navigating Regulatory Challenges A deep dive into the challenges of regulatory compliance in e-commerce for restricted items like suppressors and how Oryx is addressing these through innovative solutions. LinkedIn - https://www.linkedin.com/company/flxpoint/ YouTube - https://www.youtube.com/@flxpoint Instagram - https://www.instagram.com/flxpoint/ Facebook - https://www.facebook.com/flxpoint

3 Apr 2024
Revolutionizing Firearms E-Commerce with Levi Zahn, Owner of White Rhino Arms | The Modern Merchant Podcast
Dive into the dynamic world of online firearm sales with Levi Zahn, owner of White Rhino Arms, on the Modern Merchant Podcast hosted by Travis Mariea. Established in 2020, White Rhino Arms is an e-commerce site dedicated to catering to the tactical firearms and accessories market for American enthusiasts, including military, law enforcement, and civilian sectors. Levi shares insights into targeting niche markets, navigating the complexities of online sales, and the strategic partnerships and technology that drive White Rhino Arms’ success. In this episode, uncover: [00:00] Welcome and introduction to Levi Zahn and White Rhino Arms. [00:22] The mission and customer base of White Rhino Arms. [01:12] Strategies for targeting military, law enforcement, and gun enthusiasts. [02:32] Differentiating in the competitive online firearms market. [03:55] The evolution of White Rhino Arms and strategic moves in e-commerce platforms. [05:43] Transitioning to Flxpoint for enhanced e-commerce operations. [07:34] The choice of WooCommerce and navigating e-commerce platform limitations. [09:43] Leveraging ShipStation for efficient order fulfillment. [11:28] The role of FFL transfers in firearm e-commerce and ensuring compliance. [12:20] Navigating the complexities of selling firearms and ammunition online. [15:58] The importance of FFL transfers and background checks in online firearm sales. [18:50] Efficient order management and the impact of e-commerce on traditional retail. Levi’s journey from launching during the COVID-19 pandemic to optimizing White Rhino Arms’ operations through Flxpoint offers valuable lessons on adaptation, customer engagement, and the future of e-commerce for specialty markets. 👉 How are you adapting your e-commerce strategies to meet niche market demands? Share your thoughts and experiences in the comments below. Don’t forget to like, subscribe, and stay tuned to the Modern Merchant Podcast for more insights into the e-commerce landscape. #FirearmsECommerce #OnlineRetail #ECommerceStrategy #NicheMarkets #DigitalSales #ModernMerchantPodcast Be sure to follow along: LinkedIn - https://www.linkedin.com/company/flxpoint/ YouTube - https://www.youtube.com/@flxpoint Instagram - https://www.instagram.com/flxpoint/ Facebook - https://www.facebook.com/flxpoint

2 Apr 2024
Modern Merchant ft. Fred McKinnon, Owner of HPP Enterprises
Join Travis Mariea, CEO of Flxpoint, on the Modern Merchant Podcast as he sits down with Fred McKinnon, the entrepreneurial force behind HPP Enterprises and TLO Outdoors. With over 20 years of experience in marketplace selling and private labeling, Fred shares invaluable insights into evolving e-commerce strategies, the power of Amazon and Shopify, and the future of e-commerce in 2024. In this episode, we cover: [00:00 (https://www.youtube.com/watch?v=TwJT7H7TRGA&t=0s)] Introduction to Fred McKinnon and his multifaceted e-commerce journey. [00:27 (https://www.youtube.com/watch?v=TwJT7H7TRGA&t=27s)] The evolution of HPP Enterprises and the success story of TLO Outdoors. [01:31 (https://www.youtube.com/watch?v=TwJT7H7TRGA&t=91s)] Insights into e-business online and managing multiple brands. [02:00 (https://www.youtube.com/watch?v=TwJT7H7TRGA&t=120s)] The pivotal role of e-commerce management in Fred's business strategy. [04:19 (https://www.youtube.com/watch?v=TwJT7H7TRGA&t=259s)] Identifying the ideal customer for e-commerce success. [06:11 (https://www.youtube.com/watch?v=TwJT7H7TRGA&t=371s)] Essential strategies for new Amazon sellers and the importance of product selection. [08:10 (https://www.youtube.com/watch?v=TwJT7H7TRGA&t=490s)] The value of e-commerce communities and masterminds for growth and learning. [10:29 (https://www.youtube.com/watch?v=TwJT7H7TRGA&t=629s)] The future of e-commerce in 2024 and adapting to market changes. Fred's journey highlights the critical importance of innovation, strategic brand management, and community involvement in the ever-evolving e-commerce landscape. Whether you're a seasoned seller or new to the digital marketplace, this conversation is packed with actionable advice and foresights for 2024. 👉 How are you adapting your e-commerce strategies for the future? Share your thoughts and experiences in the comments below. Don’t forget to like, subscribe, and stay tuned to the Modern Merchant Podcast for more e-commerce insights. #ECommerce (https://www.youtube.com/hashtag/ecommerce) #AmazonSelling (https://www.youtube.com/hashtag/amazonselling) #Shopify (https://www.youtube.com/hashtag/shopify) #DigitalMarketing (https://www.youtube.com/hashtag/digitalmarketing) #UserGeneratedContent (https://www.youtube.com/hashtag/usergeneratedcontent) #ECommerceCommunities (https://www.youtube.com/hashtag/ecommercecommunities) #ModernMerchantPodcast (https://www.youtube.com/hashtag/modernmerchantpodcast)

28 Mar 2024
Modern Merchant ft. Jamie Bordon, Head of Ecommerce at SOLETRADER
In the "Modern Merchant Podcast," Travis, CEO of Flxpoint, interviews Jamie Bordon, Head of Ecommerce at SOLETRADER, a UK-based retailer with about 30 stores and a significant online presence, focusing on selling a wide range of footwear. They discuss the importance of offering unique and innovative products to cater to a broad target market, both in physical stores and online. SOLETRADER differentiates its online presence by not just competing on products but providing a distinct shopping experience. Jamie highlights their use of technology, such as Flxpoint to streamline operations and embrace a marketplace model, facilitating direct-to-consumer sales on their platform. The podcast also delves into SOLETRADER's future plans, including a major website re-platforming to a composable, headless site using BigCommerce, Storyblok, and Algolia to enhance performance and customer experience. Chapters: 00:00 Introduction and Overview of SOLETRADER 01:29 Target Market and Differentiation 05:13 Priorities and Goals for the Year 07:29 Launching a Marketplace 09:49 Integration with Flxpoint 14:57 Tech Stack and Composable Build 22:55 Being a Modern Merchant Be sure to follow along: LinkedIn - https://www.linkedin.com/company/flxpoint/ YouTube - https://www.youtube.com/@flxpoint Instagram - https://www.instagram.com/flxpoint/ Facebook - https://www.facebook.com/flxpoint

19 Mar 2024
Modern Merchant ft. Jonathan Williams, Owner of Black Patch Performance
In this episode of the Modern Merchant Podcast, Travis Mariea interviews Jonathan "Cole" Williams, the owner of Black Patch Performance. They discuss Black Patch Performance's business model, the balance between brick-and-mortar and online sales, and the benefits of having a retail store for product evaluation. They also talk about the challenges of managing product data and descriptions and the reasons why Black Patch Performance chose Flxpoint as their data management solution. Finally, they discuss Black Patch Performance's future plans, including building monthly recurring revenue and leveraging payment plans. Takeaways —Black Patch Performance primarily sells automotive products, with a focus on truck and pickup accessories. —The balance between brick-and-mortar and online sales is important for Black Patch Performance, with retail sales making up a significant portion of their revenue. —Having a retail store allows Black Patch Performance to evaluate products, build relationships with suppliers, and provide a hands-on experience for customers. —Managing product data and descriptions can be challenging in the automotive industry, but Flxpoint's mapping templates and rules engine have helped Black Patch Performance streamline the process. —Black Patch Performance is focused on building monthly recurring revenue and leveraging payment plans to provide more consistent income and attract customers. Chapters 00:00 (https://www.youtube.com/watch?v=ewIJIySq8WY&t=0s) Introduction and Overview 00:25 (https://www.youtube.com/watch?v=ewIJIySq8WY&t=25s) Black Patch Performance's Business Model 01:39 (https://www.youtube.com/watch?v=ewIJIySq8WY&t=99s) Balance Between Brick and Mortar and Online Sales 07:23 (https://www.youtube.com/watch?v=ewIJIySq8WY&t=443s) Benefits of Retail Store for Product Evaluation 09:16 (https://www.youtube.com/watch?v=ewIJIySq8WY&t=556s) Challenges with Product Data and Descriptions 14:12 (https://www.youtube.com/watch?v=ewIJIySq8WY&t=852s) Reasons for Choosing Flxpoint 25:06 (https://www.youtube.com/watch?v=ewIJIySq8WY&t=1506s) Managing Reference Identifiers with Flxpoint 29:45 (https://www.youtube.com/watch?v=ewIJIySq8WY&t=1785s) Flxpoint's Role in Managing Supplier Data 35:40 (https://www.youtube.com/watch?v=ewIJIySq8WY&t=2140s) Future Plans: Building Monthly Recurring Revenue and Leveraging Payment Plans

5 Mar 2024
Modern Merchant ft. Ashley Ching, Founder & CEO and Niki Antonelli, Head of Merchandising @ inhaven
The podcast spotlights a dynamic conversation featuring Travis Mariea from Flxpoint, alongside Ashley Ching and Niki Antonelli of Inhaven, diving into the transformative journey of their B2B e-commerce platform, specially crafted for the vacation rental industry. Central to the discussion is Inhaven's commitment to supplying premium, hospitality-grade furnishings, coupled with the enhanced efficiency and customer satisfaction brought about by Flxpoint's innovative technology. 00:00-05:00 Introduction to Inhaven and Flxpoint The opening section introduces Ashley Ching and Niki Antonelli from Inhaven, and Travis Mariea from Flxpoint. It sets the stage for a discussion on the collaboration between Inhaven's B2B e-commerce platform and Flxpoint's technology solutions, aimed at revolutionizing the vacation rental industry. 05:01-10:00 Challenges in E-commerce Fulfillment This chapter delves into the specific challenges faced by Inhaven in the realm of e-commerce fulfillment. It covers the complexities of managing a diverse inventory and the critical role of Flxpoint in streamlining operations to ensure efficiency and customer satisfaction. 10:01-15:00 Vendor Integration and Relationship Management The focus shifts to the intricacies of vendor integration and the importance of maintaining strong relationships. It highlights how Inhaven leverages Flxpoint to integrate with vendors effectively, facilitating smoother operations and better product availability. 15:01-20:00 Future Directions for Inhaven and E-commerce Innovations The final chapter discusses the future outlook for Inhaven and the broader e-commerce landscape. It emphasizes ongoing innovations, potential expansions, and the strategic approaches Inhaven plans to adopt to continue its growth and success in the industry. Be sure to follow along: LinkedIn - https://www.linkedin.com/company/flxpoint/ YouTube - https://www.youtube.com/@flxpoint Instagram - https://www.instagram.com/flxpoint/ Facebook - https://www.facebook.com/flxpoint

29 Feb 2024
Modern Merchant ft. Alexander Burkhardt, CEO @ All Security Equipment
Join us for the Modern Merchant podcast, Travis Mariea, CEO at Flxpoint sits down with Alexander Burkhardt, the CEO and brains behind All Security Equipment's success. They dive into how Alexander steered his company through the pandemic's choppy waters to find success in the e-commerce world of security and safety gear. The talk shines a light on their top-notch customer service and how they're gearing up for growth with some smart moves, including teaming up with Flxpoint. Alexander shares the scoop on moving away from dependency on Amazon to carve out a strong, independent brand, emphasizing quality and smart tech to keep pushing forward. It's all about staying ahead and making sure customers get exactly what they need. Main takeaways: 00:00 (https://www.youtube.com/watch?v=o6vcRY6zgB0&t=0s) Introduction to All Security Equipment & Pandemic Growth - Start the video with an introduction to Alexander and the story behind acquiring All Security Equipment during the pandemic. Highlight the company's growth and adaptation to e-commerce trends. 10:00 (https://www.youtube.com/watch?v=o6vcRY6zgB0&t=600s) Specialized Customer Service & Notable Clients - Dive into how specialized knowledge in security and safety products sets All Security Equipment apart from competitors, including the mention of notable clients like SpaceX. This section can emphasize the company's commitment to quality and tailored solutions. 20:00 (https://www.youtube.com/watch?v=o6vcRY6zgB0&t=1200s) Strategic Integration with Flxpoint & Future Goals - Discuss the custom integration with Flxpoint and how it will enhance operational efficiency and product range. Also, cover the strategic goals for expanding the product catalog and improving customer experience. 30:00 (https://www.youtube.com/watch?v=o6vcRY6zgB0&t=1800s) Independence from Amazon & Building a Resilient Brand - Insights on the strategic move away from Amazon to build a more sustainable and independent brand. Highlight how technology and targeted marketing play a role in this transition.

27 Feb 2024
Modern Merchant ft. Matt Smith, President of Prevail Ventures
In this episode of the Modern Merchant podcast, host Travis Mariea interviews Matt Smith, President of Prevail Ventures, an ecommerce company focused on the outdoor and hunting gear industries. A key part of Prevail's strategy is leveraging ecommerce technologies and partnerships to efficiently manage a large product catalog across multiple sales channels. For example, Prevail has built custom tools to streamline product data flows and has partnered with solutions like Flxpoint to centralize inventory and orders. Prevail also focuses on developing strong relationships with brands by helping them with inventory management, pricing strategies, and protecting their products from unauthorized resellers. The outdoor and hunting industries have traditionally been more rooted in brick-and-mortar retail. However, Matt explains that ecommerce activity, especially on marketplaces like Amazon, has grown rapidly in recent years. Though in-store shopping still plays an important role, more outdoor brands and retailers are beginning to embrace omnichannel models. As a passionate hunter himself, Matt remains invested in the success of independent retailers but believes ecommerce will continue gaining significant market share thanks to convenience, product selection, and innovative customer service offerings.
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