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Modern Perspectives

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by Modern

6 episodes
Updated Daily
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Podcast Overview

After more than 12 months of global crisis, business leaders need more than ever to create, and nurture, resilience and the ability to cope with constant change. And not just in their teams. Businesses today face constant questions and choices about their business models, digital innovations, cultural and societal purpose, and customer experience. This is Modern Perspectives - the podcast where we hear from B2B leaders about how they’re tackling today’s challenges across strategy, systems and teams.

Language

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Publishing Since

8/6/2021

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Recent Episodes

Episode thumbnail for E6: Managing change

September 13, 2021

E6: Managing change

<p>Welcome to the final episode of the Modern Perspectives podcast series. What a journey it’s been. So many inspirational speakers and optimism for what’s to come in the industry. This episode tackles managing change, and summarises the series with two very special guests:</p> <p>Michael Bernard – Ex-CMO director of IBM in Europe and is currently Non-Exec director, Trustee, School Govenor, Consultant and author. Michael holds a postgraduate Diploma in Marketing Management from the Chartered Institute of Marketing, and has over 25 years of line management experience.</p> <p>We’re also joined by Stephen Davis - EMEA Marketing Director at Roland DG EMEA.&nbsp; Stephen is an executive leader with a track record of business success in travel, retail, consumer and commercial products. He has extensive experience leading and shaping teams to deliver marketing innovations and sales solutions at all stages of the business lifecycle.</p> <p>He's s worked on a number of high-profile consumer businesses, including Tui, Southcorp Wines, Hovis, Expedia &amp; American Airlines. Breathing new life into very established brands, as well as launching a high-growth, early stage start-up at Kiwi.com, has been a central focus. This sits alongside steering international teams through financial restructuring of the world’s largest airline, plus several M&amp;A initiatives. And a more recent move into the B2B space allows him to apply proven techniques from the B2C world, in addition to his general management responsibilities.</p>

Episode thumbnail for E5: Teams and culture

September 6, 2021

E5: Teams and culture

<p>Previous episodes have tackled relationships with customers, changing business models, and the role of digital and data in transformation.&nbsp; But at the end of the day, the human factor is the biggest element of any business. Without a culture that fosters resilience in teams, the picture is only half complete.</p> <p>In this episode we’ll be exploring the importance of building resilient teams, and how to maintain culture that supports them.</p> <p>Victoria Humphries: polar adventurer, three times Guinness World Record holder, mountain climber, marathon runner, author, businesswoman and just a ‘normal’ person. She prides herself on being just your average woman who happens to believe that Anything is Possible if you put your mind to it. Victoria is also a popular motivational speaker for businesses with over 20 years’ experience.</p> <p>We’re also joined by Tracey Countryman: Senior Managing Director Global Industry X Manufacturing and Operations Lead at Accenture. Tracey has been with Accenture for 23 years has primarily focused on operational improvement strategies enabled by digital solutions across the full asset lifecycle from early stage FEED to build, commission, handover and operate and maintain. She is a graduate of Georgia Institute of Technology and now resides in London, UK.</p>

Episode thumbnail for E4: Digital and data

August 30, 2021

E4: Digital and data

<p>Did you know that the average organisation has on average 120 different tools in their organisation? The &nbsp;key here is to integrate the tech to connect the journey across digital &nbsp;from intent to CRM to prospecting tools to marketing tools. If you get &nbsp;that right, you will accelerate revenue outcomes.&nbsp;</p> <p>Previous episodes in the series have explored digital transformation, customer centricity and emerging business models. And none of these can happen without the right data &nbsp;to guide decision makers. With more data about customer's digital &nbsp;behaviours than ever before, how do we best make sense – and use – of &nbsp;it. What investments into digital and data should be on the minds of resilient businesses?</p> <p>Today, we’re joined by: Jon Clarke – CPO and Founder of Cyance, a Buying Intent SaaS Technology Company. Jon &nbsp;has over 27 years’ experience in sales, B2B marketing and business &nbsp;strategy and has worked with some of the largest and most innovative &nbsp;tech companies in the world. We also have Joe Leverson – Head of Digital Marketing at Gamma. Joe drives the digital marketing strategy across the group, both UK direct, indirect and Europe.</p>

6 total episodes available

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Frequently asked questions

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What is Modern Perspectives?

After more than 12 months of global crisis, business leaders need more than ever to create, and nurture, resilience and the ability to cope with constant change. And not just in their teams.

Businesses today face constant questions and choices about their business models, digital innovations, cultural and societal purpose, and customer experience.

This is Modern Perspectives - the podcast where we hear from B2B leaders about how they’re tackling today’s challenges across strategy, systems and teams.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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