Marketing AI Radio: AI in a Nutshell for Busy Marketing Leaders
Welcome to Marketing AI Radio, your go-to podcast for actionable insights into the world of AI in marketing. Hosted by our virtual hosts, as well as AI marketing experts Jim Ewel and Melissa Reeve from MarketingFrontier.ai, we bring you bite-sized episodes packed with practical advice, real-world examples, and strategic tips to help busy Marketing leaders make sense of the crazy AI world.
Each 5-10 minute episode is designed to give you the knowledge you need, fast—whether it's debunking AI myths, explaining strategies for implementing AI, or helping you navigate common challenges like change management and team buy-in. Perfect for marketing leaders on the go, our show is your shortcut to smarter, more efficient marketing.
Tune in to stay ahead of the curve and discover how to get AI working for you—without the tech overwhelm.
The EU AI Act and Marketing: What You Need to Know
The EU AI Act and Marketing: What You Need to Know In this episode of Marketing AI Radio, we dive deep into the EU AI Act and its significant implications for marketers globally. We discuss the Act's four risk categories, its focus on transparency and consumer protection, and actionable steps marketers can take to ensure compliance and build trust. Join us to understand how to navigate this landmark legislation and leverage ethical AI for your marketing strategies.
00:00 Introduction to the EU AI Act
01:36 Risk Categories Explained
01:52 Unacceptable Risk Practices
03:50 High Risk AI Applications
06:00 Limited and Low Risk Categories
08:19 Key Compliance Deadlines
09:03 Practical Steps for Compliance
16:55 Opportunities in Ethical AI
20:41 Conclusion and Resources
5 Feb 2025
Five AI Skills Every Marketer Needs to Future Proof Their Career
In this episode of Marketing AI Radio, the hosts discuss the essential skills marketers need to thrive in the age of AI. They explore an article outlining five key skills: process optimization, coding basics, data fluency, experimentation, and AI-powered decision making. The hosts share insights, examples, and practical advice on how marketers can upskill and stay relevant in an increasingly AI-driven world.
00:00 Introduction
01:09 Skill 1: Process Optimization
02:48 Skill 2: Coding Basics
05:25 Skill 3: Data Fluency
08:26 Skill 4: Experimentation
11:26 Skill 5: AI-Powered Decision Making
13:51 Conclusion
18 Jan 2025
Exploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness
Exploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness In this episode of Marketing AI Radio, host Melissa Reeve is joined by Guy Powell, an expert in leveraging AI for data-driven marketing. They explore the world of analytic AI, discuss the convergence in advertising channels, the use of generative AI, ethical and governance considerations, and challenges for new graduates entering the field of marketing. Guy also shares a healthcare use case demonstrating the impact of AI on marketing effectiveness.
00:00 Introduction to Guy Powell
10:04 Convergence in Advertising Channels
13:42 Mainstream vs. Leading Edge AI Adoption
15:35 New Roles in AI-Driven Marketing
18:22 Ethical Concerns and Governance in AI
29:01 Impact on New Graduates and Entry-Level Marketers
34:23 Healthcare Use Case of AI in Marketing
37:38 Closing Remarks
The Backstory in Marketing - https://podcasts.apple.com/us/podcast/the-backstory-on-marketing-and-ai/id1608074631 ProRelevant - https://prorelevant.com/
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
4,132
Score snapshot 15 Sept 2025
Apple Podcasts (US)
1.0 / 5
1 ratings
Podcast Authority Score: 47 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
55
Social presence
0
YouTube
68
Engagement
27
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