Telling stories about Latinos leading in business, our relationship with money and contributions to the American economy. ✊🏼✊🏽✊🏾✊🏿
Moneda Moves
Claim This Podcastby Lyanne Alfaro
4.7(25 reviews)
74 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
55
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality61
Social94
YouTube0
Engagement77
Podcast Overview
Telling stories about Latinos leading in business, our relationship with money and contributions to the American economy. ✊🏼✊🏽✊🏾✊🏿
Language
🇺🇲
Publishing Since
4/24/2020
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55
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality61
Social94
YouTube0
Engagement77
7
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1
Good Performance
11
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excellent
Episode Length
45 minutes
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good
iTunes Tags
6.5/10
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Every 26 days
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Recent Episodes
November 5, 2025
How Ownership Builds Generational Wealth with Patricia Mota, President, CEO at Hispanic Alliance for Career Enhancement (HACE)
<p>This season on Moneda Moves, we have been expanding how we talk about capital, because it’s not just about money. It’s also about power and access, across sectors. </p><p>In our last episode of the season, we speak with <a href="https://haceonline.org/patricia-mota-2/" rel="ugc noopener noreferrer" target="_blank">Patricia Mota</a> – an innovative trailblazer, start-up entrepreneur, author, and more. Today, she’s President and CEO of <a href="https://haceonline.org/" rel="ugc noopener noreferrer" target="_blank">Hispanic Alliance of Career Enhancement</a> (HACE), on a mission to boost the national workforce by cultivating the pipeline of Latine and underrepresented talent by providing the insight, access, and support to their careers. </p><p>Since Patricia stepped in as CEO in 2015, the budget has quadrupled, membership has tripled to over 150,000, HACE has built over 250 corporate partnerships, and extended the organization’s reach across the U.S. and 50 countries. Under her leadership, the nonprofit now offers enhanced programming for youth, senior leaders, entrepreneurs, and diverse audiences worldwide. </p><p>In 2020, her leadership took a front seat to increasing activity around a newly virtual workforce, where she acted with urgency, communicated with transparency, sought diverse opinions from her team and board, and led with empathy, ultimately leading a thriving organization during such a tumultuous time. </p><p>In 2021, Patricia added Co-Founder to her list of accolades, collaborating to build SHENIX™, a Fintech startup that is leading the development of a financial tool to help close the wealth gap. (Her cofounder, Olga Camargo, has also been on Moneda Moves in years prior and has been a part of our <a href="https://www.forbes.com/sites/lyannealfaro/2024/12/06/a-snapshot-of-latino-businesses-power-in-chicago/" rel="ugc noopener noreferrer" target="_blank">Forbes coverage</a>.) </p><p>Patricia chairs digitalundivided, helping women founders gain access to capital, and serves on the boards of the Chicago Foundation for Women, Associated Colleges of Illinois, Chicago Theological Seminary Board of Trustees, and the Northeastern Illinois Foundation Board.</p><p>Patricia is a proud Mexican-American, Latina, daughter of immigrants, and first-generation college graduate. She is a fitness enthusiast and health and lifestyle aficionado. She grew up in East Chicago, Indiana, and currently resides in Chicago.</p><p>In this week’s season finale episode, Patricia shared what she and her team at HACE are doing to close the wealth gaps in the Latino community. While striving for higher titled positions in your career does bring in more income, it doesn’t allow people to access the generational wealth that would help close the current wealth gaps. HACE works to bridge the gap in industries where there is historically limited representation with a focus on ownership. This looks like making sure Latinos negotiate for wealth levers like equity, stock options, profit sharing, and restricted stock units. </p><p>Patricia also shared how she and HACE partnered with #WeAllGrow to keep the Amigahood community alive in its new chapter. </p><p>Tune in to hear how you can build more generational wealth and what’s next for Patricia and her team.</p><p>Follow Patricia on Instagram at <a href="https://www.instagram.com/pmota7/" rel="ugc noopener noreferrer" target="_blank">@PMota7</a> and <a href="https://www.instagram.com/haceonline/" rel="ugc noopener noreferrer" target="_blank">@HACEOnline</a>. </p><p>Follow Moneda Moves on Instagram: <a href="https://www.instagram.com/monedamoves/?hl=en" rel="ugc noopener noreferrer" target="_blank">@MonedaMoves</a></p><p>Follow your host Lyanne Alfaro on Instagram: <a href="https://www.instagram.com/lyannealfaro/?hl=en" rel="ugc noopener noreferrer" target="_blank">@LyanneAlfaro</a></p><p>Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.</p><p><a href="https://www.sarahtullochwrites.com/podcast-production" rel="ugc noopener noreferrer" target="_blank">Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio. </a></p><p><br /></p>
October 29, 2025
How Banks Can Partner with Local Businesses with US Bank’s Vanessa Sancha, AVP, Business Access Advisor, US Bank
<p>This season on Moneda Moves, we have been expanding how we talk about capital, because it’s not just about money. It’s also about power and access, across sectors. </p><p>Today, we’re talking about what it takes to gain access to one of the most traditional forms of capital: loans.</p><p>According to the <a href="https://www.lban.us/research"><u>Latino Business Action Network</u></a>, the odds of loan approval from national banks are 60% lower for Latino-owned businesses than for comparable white-owned businesses in 2024. And for Latina-owned businesses, the gap is even wider — with just 39% average approval rates from both national and local banks.<br></p><p>That’s why voices like Vanessa Sancha matter. She is an Assistant Vice President and Bilingual <a href="https://www.usbank.com/about-us-bank/inclusion/access-commitment.html" target="_blank" rel="ugc noopener noreferrer">Business Access Advisor</a> for the Chicago/Milwaukee region of U.S. Bank, providing support in both Spanish and English. In her role, Vanessa helps bridge critical gaps in information, connections, and capital, which otherwise can limit growth and opportunity for small business owners.</p><p>A seasoned financial professional and community leader, Vanessa is driven by a mission to empower diverse business owners through access to capital and resources. Her financial services career spans over 16 years, including a notable tenure at PNC Bank, where she advanced through leadership roles in business banking and branch management.</p><p>Vanessa also served as a Relationship Manager at local CDFI, Milwaukee Economic Development Corporation (MEDC), managing and underwriting a commercial portfolio. Her expertise lies in building strong client relationships and offering tailored guidance to help businesses thrive across diverse industries.</p><p>Beyond her professional accomplishments, Vanessa is deeply committed to giving back. She serves on the board of the Wisconsin Veteran Business Alliance and the WWBIC loan committee. She has developed and led financial education programs for youth and adults through organizations like Journey House, WRTP, Milwaukee Christian Center and Running Rebels, inspiring participants to achieve their goals and contributing to more equitable economic outcomes in her community.</p><p>She is committed to advancing opportunities for underserved communities and helping build a more inclusive economy where every entrepreneur can succeed. When she’s not connecting with business leaders or volunteering, Vanessa enjoys spending time with her daughter, cheering her on at basketball and volleyball games.</p><p>In this week’s episode, we’re talking about how banks can partner with local businesses and open the door to opportunities that have historically been closed to them. Financial capital, like loans, offers local businesses the chance to grow and create more financial stability for the community. With these programs, big banks are reaching out to entrepreneurs to offer guidance, help them navigate the financial challenges they’re facing, and help them increase their chances of getting loans. Tune in to hear more about these programs and how local entrepreneurs can grow their businesses through financial capital. </p><p>Follow Vanessa on Instagram <a href="https://www.instagram.com/_v.s.anabel_/" target="_blank" rel="ugc noopener noreferrer">@_v.s.anabel_</a> and on her <a href="https://www.linkedin.com/in/vanessa-sancha/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a>. </p><p><a href="https://www.usbank.com/about-us-bank/inclusion/access-commitment.html" target="_blank" rel="ugc noopener noreferrer">Check out the US Bank’s Access Commitment here! </a></p><p>Follow Moneda Moves on Instagram: <a href="https://www.instagram.com/monedamoves/?hl=en" target="_blank" rel="ugc noopener noreferrer">@MonedaMoves</a></p><p>Follow your host Lyanne Alfaro on Instagram: <a href="https://www.instagram.com/lyannealfaro/?hl=en" target="_blank" rel="ugc noopener noreferrer">@LyanneAlfaro</a></p><p>Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.</p><p><a href="https://www.sarahtullochwrites.com/podcast-production" target="_blank" rel="ugc noopener noreferrer">Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio. </a></p><p><br></p>
October 22, 2025
How to Honor Both People and Profit with Vanessa Santos, Entrepreneur, Investor, Community Builder, Writer
<p>Many people say business isn’t personal, but for <a href="https://vsantos.co/"><u>Vanessa Santos</u></a>, nothing could be further from the truth. To her, everything is a transaction, whether it’s a personal connection or a business deal. When she became CEO and Partner of #WeAllGrow Latina, Vanessa made it a point to live by that philosophy by engaging in meaningful exchanges of spirit, profit, and energy.</p><p><br></p><p>Today, we’re exploring how she intentionally balances purpose and profit and how she and her business partner, founder Ana Flores, led through <a href="https://open.spotify.com/episode/786j041eGHgtw32FpZ8m91"><u>the company’s sale</u></a> earlier this year. (Special thanks to our peer, <a href="https://www.thefirstgenmentor.com/"><u>Giovanna González</u></a>, for recommending the <a href="https://open.spotify.com/episode/786j041eGHgtw32FpZ8m91"><u>Locatora Radio interview</u></a> that inspired this conversation.)</p><p>Vanessa Santos is a conscious business architect, keynote speaker, investor, and trusted advisor who has scaled and exited 8-figure businesses. As the former CEO & Partner of #WeAllGrow Latina (acquired in 2025), she helped propel the platform into the most recognized community for Latinas in the U.S., and over its 14-year history, channeled more than $20 million into the Latina economy while creating 30,000+ professional pathways for Latina changemakers and entrepreneurs.</p><p><br></p><p>With two decades of experience leading global expansions, architecting award-winning campaigns, and driving cultural impact, Vanessa is known for her candid perspective on what it really takes to succeed as a woman of color in business. Her work interweaves well-being and leadership, guiding founders and executives to scale without losing themselves in the process.</p><p><br></p><p>Today, she writes Letters from the In-Between while building her next venture from a place of consciousness and clarity. She continues to advise and speak to global audiences about conscious leadership, sustainable scaling, and the future of women founders in business.</p><p><br></p><p>In this week’s episode, Vanessa Santos shares why she views money as energy and how she made the best decision she could with her partner when selling #WeAllGrow Latina. Vanessa’s view of money and community is not based on anything performative. Instead, she views it as an intelligent long-term strategy, a strategy that has benefited her both in the corporate world and as a partner in a new company. Her mission to be effective and alchemize money into opportunities has led her to invest in successful, conscious companies. Tune in to hear how Vanessa honors both people and profit in her business practices and how she’s managing her era of being in between.</p><p><br></p><p>Follow Vanessa on Instagram <a href="https://www.instagram.com/vanessasantosfein/"><u>@vanessasantosfein</u></a> and on her <a href="https://www.linkedin.com/in/vanessasantosny/"><u>LinkedIn</u></a>. </p><p>Follow #WeAllGrow Latina on Instagram <a href="https://www.instagram.com/weallgrowlatina/"><u>@weallgrowlatina</u></a> and inside their <a href="https://amigas.weallgrowlatina.com/?fbclid=PAZXh0bgNhZW0CMTEAAadDNStIbluQi1aU6OIWOXYylqrLpZurJkwf5uQNGBKW9cKr54x594njhduzVw_aem_D2Z2gC-Zgh6jEu9hXYiPaQ"><u>membership. </u></a></p><p>Follow Moneda Moves on Instagram: <a href="https://www.instagram.com/monedamoves/?hl=en"><u>@MonedaMoves</u></a></p><p>Follow your host Lyanne Alfaro on Instagram: <a href="https://www.instagram.com/lyannealfaro/?hl=en"><u>@LyanneAlfaro</u></a></p><p>Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.</p><p><br></p><p><a href="https://www.sarahtullochwrites.com/podcast-production"><u>Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio. </u></a></p><p><br></p>
74 total episodes available with 1 transcripts
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- What is Moneda Moves?
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This podcast updates weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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