Monetize Media

About Monetize Media

An in-depth look at the business of building, growing, and monetizing newsletters. The show for creators who want to monetize their newsletter audience, and business owners who want to generate commerce through newsletter content. Hosted by veteran digital media entrepreneur Kyle Scott, who built and sold a local media business for $25 million, and now operates a network of hyperlocal news websites and newsletters on Beehiiv. New episodes every week.

Publisher

Monetize Media

Category

business · business · business

Language

en

Explicit

No

First episode

14 May 2022

Latest episode

17 Jan 2025

Latest episodes

29 episodes in the feed.

1. 

   17 Jan 2025

   LOL Newsletters Aren't Dead

   Kyle Scott analyzes the newsletter landscape, countering claims of saturation by highlighting niche opportunities and the value of owned audiences, offering insights for media monetization.

2. 

   10 Jan 2025

   Building a Premium Local Newsletter: Insights from Geoff Sharpe of Lookout Media

   Geoff Sharpe of Lookout Media discusses with Kyle Scott the strategies for building a premium local newsletter by focusing on in-depth civics news and quality journalism to drive revenue through dedicated members in this interview.

3. 

   8 Jan 2025

   7 Digital Media Trends for 2025

   Kyle Scott explores seven digital media trends poised to reshape the landscape in 2025, including local media resurgence and AI search optimization, offering insights into future audience engagement.

Who has been a guest on Monetize Media

Names identified in recent episode analyses. Showing up to five guests.

• Geoff Sharpe
• Michael Kauffman
• Joe Pulizzi
• Drew Smith
• Doug Gollan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

2,875

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

26 ratings

Spotify

5.0 / 5

14 ratings

Podcast Authority Score: 53 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

58

Social presence

0

YouTube

68

Engagement

51

Contact Monetize Media

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.