How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Monetize: The Art Of Pricing

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by Togai

1.0(1 reviews)

7 episodes

Updated Bi-weekly

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality56

Social0

YouTube85

Engagement0

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Podcast Overview

Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success. Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly. That changes now. We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon – just real stories about how great companies price their products.

Language

🇺🇲

Publishing Since

11/26/2024

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality56

Social0

YouTube85

Engagement0

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

38 minutes

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good

Publishing Consistency

Every 8 days

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Recent Episodes

January 22, 2025

Pricing Mistakes You’re Making & How to Fix Them with Ulrik Lehrskov-Schmidt

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies, from understanding customer value to the differences between B2B and B2C pricing. They share real-world examples and actionable insights to help businesses refine their pricing models, avoid common pitfalls, and maximize revenue. Tune in for practical advice on transforming your pricing approach.

January 15, 2025

The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC

Abhishek Rajagopal sits down with Mark Stiving, a pricing expert, to explore the mindset and context-driven pricing model that unlocks an effective pricing system and drives profits.

January 8, 2025

Why Collaboration is Key to Pricing with Eva Feenstra, Head of Pricing & Commercialisation at Xero

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Eva Feenstra to explore the nuances of pricing strategy in the SaaS industry. Eva is the Head of Pricing & Commercialisation at Xero, and she shares her unconventional journey to becoming a pricing leader and explains why pricing is a critical revenue driver for businesses. They discuss psychological pricing and usage-based models, citing real-world examples, including Xero's bundling strategies. Eva highlights the collaborative nature of pricing decisions, customer behavior insights, and the importance of adapting pricing strategies to market dynamics.

7 total episodes available

Recent guests on Monetize: The Art Of Pricing

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Mark Stiving

Guest

Marcos Rivera

Guest

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Monetize: The Art Of Pricing?: Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success.

Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly.

That changes now.

We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon – just real stories about how great companies price their products.
How often does this podcast release new episodes?: This podcast updates bi-weekly.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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