Conversations with founders, executives, and investors to uncover the secrets to successful software pricing and packaging.
https://moneyonthetable.substack.com/

by Tjitte Joosten

Conversations with founders, executives, and investors to uncover the secrets to successful software pricing and packaging. https://moneyonthetable.substack.com/
Language
🇺🇲
Publishing Since
6/30/2025
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September 16, 2025
<p><strong>Alvaro Morales</strong> is the <strong>Co-Founder and CEO of</strong> <strong>Orb</strong>, the flexible billing engine for modern companies.</p><p>When Alvaro was still working at Asana, he was confronted with the world of software pricing and just how customer-centric this topic is. He quickly realised the necessity for a more flexible engine to run today's pricing and packaging operations.</p><p>That's when he decided to found Orb in 2021 together with Kshitij Grover to help companies become more agile. With the rapid changes in pricing today, Alvaro's timing couldn't have been any better.</p><p><br></p><p><strong>What you'll learn:</strong></p><ol><li>How pricing has evolved of the last few years.</li><li>That pricing is no longer set-and-forget.</li><li>The requirements of today's billing engine.</li><li>Where the future of pricing might lead to.</li><li>How Orb is advancing the industry.</li></ol><p><br></p><p><strong>Where to find the guest:</strong></p><p>Alvaro Morales: <a href="https://www.linkedin.com/in/alvaro-morales/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/alvaro-morales/</a></p><p>Orb: <a href="https://www.withorb.com/" target="_blank" rel="noopener noreferer">https://www.withorb.com/</a></p><p><br></p><p><strong>Where to find Tjitte and Money on the Table:</strong></p><p>LinkedIn: <a href="https://www.linkedin.com/in/tjittejoosten/">https://www.linkedin.com/in/tjittejoosten/</a></p><p>Substack: <a href="https://moneyonthetable.substack.com/">https://moneyonthetable.substack.com/</a></p><p>Company: <a href="https://revfixr.com/">https://revfixr.com/</a></p><p><br></p><p><strong>Inquiries:</strong></p><p>tj@revfixr.com</p>

August 12, 2025
<p><strong>Tzachi Davidovich</strong> is the Co-Founder of <strong>FlyCode</strong> and a seasoned FinTech entrepreneur. His company helps SaaS and AI companies prevent churn from broken payment flows. As if that's wasn't enough motivation to sit down with him, they've also adopted outcome-based pricing.</p><p><br /></p><p><strong>What you'll learn:</strong></p><ol><li>How failed payments are eating at your ARR</li><li>The importance of payment optimisation</li><li>How outcome-based pricing impacts your sales process</li><li>The challenges of outcome-based pricing</li><li>The benefits of outcome-based pricing</li></ol><p><br /></p><p><strong>Where to find the guest:</strong></p><p>Tzachi Davidovich: <a href="https://www.linkedin.com/in/tzachidaviovich/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/tzachidaviovich/</a></p><p>FlyCode: <a href="https://www.flycode.com/" rel="ugc noopener noreferrer" target="_blank">https://www.flycode.com/</a></p><p><br /></p><p><strong>Where to find Tjitte and Money on the Table:</strong></p><p>LinkedIn: <a href="https://www.linkedin.com/in/tjittejoosten/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/tjittejoosten/</a></p><p>Substack: <a href="https://moneyonthetable.substack.com/" rel="ugc noopener noreferrer" target="_blank">https://moneyonthetable.substack.com/</a></p><p>Company: <a href="https://revfixr.com/" rel="ugc noopener noreferrer" target="_blank">https://revfixr.com/</a></p><p><br /></p><p><strong>Inquiries:</strong></p><p>tj@revfixr.com</p>

June 30, 2025
<p>Darragh Curran is the CTO at Intercom. Among many other things, he's been responsible for the successful shift away from seat-based and more towards outcome-based monetisation. </p><p><br></p><p><strong>What you'll learn:</strong></p><ol><li>How Intercom's pricing evolved over the years</li><li>Why sometimes the CTO is the best owner of pricing</li><li>When outcome-based makes sense</li><li>How outcome-based pricing and AI can start a flywheel</li></ol><p><br></p><p><strong>Where to find the guest:</strong></p><p>Darragh Curran: <a href="https://www.linkedin.com/in/darraghcurran/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/darraghcurran/</a></p><p>Intercom: <a href="https://www.intercom.com/" target="_blank" rel="noopener noreferer">https://www.intercom.com/</a></p><p>Fin: <a href="https://fin.ai/" target="_blank" rel="noopener noreferer">https://fin.ai/</a></p><p><br></p><p><strong>Where to find Tjitte and Money on the Table:</strong></p><p>LinkedIn: <a href="https://www.linkedin.com/in/tjittejoosten/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/tjittejoosten/</a></p><p>Substack: <a href="https://moneyonthetable.substack.com/" target="_blank" rel="noopener noreferer">https://moneyonthetable.substack.com/</a></p><p>Company: <a href="https://revfixr.com/" target="_blank" rel="noopener noreferer">https://revfixr.com/</a></p><p><br></p><p><strong>Inquiries:</strong></p><p>tj@revfixr.com</p><p><br></p>
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Conversations with founders, executives, and investors to uncover the secrets to successful software pricing and packaging.
https://moneyonthetable.substack.com/
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