How He Turned $246K in Debt Into a $2.5M/Year Business
Anthony Lazzaro is the Co-Founder & CEO of The Friends Studio, an experiential production and management company. The company's work ranges from global campaigns to underground projects, including Lil Yachty at Coachella, Nike and Converse collaborations, athlete brand work, and installations for artists, festivals, and Fortune 500 companies.
TIMESTAMP:
[00:00:57] What is The Friends Studio.
[00:02:07] Revenue for the business.
[00:02:53] What a $5,000 job looks like.
[00:03:35] What a $50,000 job looks like.
[00:03:54] “Sanctified” by Anthony Hart.
[00:05:10] Most expensive build-out.
[00:05:40] Tiers of brand activations.
[00:07:09] Biggest brand activation.
[00:07:25] Costs of a brand activation.
[00:08:04] Business team and structure.
[00:09:43] Getting into experiential marketing.
[00:10:39] Costs of starting the business.
[00:12:06] Fears of going into debt for the business.
[00:14:16] Size of the business.
[00:15:28] Business metrics.
[00:16:32] Getting out of debt and becoming profitable.
[00:18:11] Separating business and personal finances.
[00:19:32] Building multiple businesses at once.
[00:21:51] Benefits of doing two sides of the business.
[00:23:53] Clients of the business.
[00:26:05] Client deal structures.
[00:27:11] Managing artists and designers.
[00:28:19] TYP (Troy Murray) projects.
[00:31:26] Roles and responsibilities as a manager.
[00:32:51] Managing the brand Kids Of Immigrants.
[00:34:29] Benefits of hiring help outside the business.
[00:37:30] The golden rules of a manager.
[00:38:48] How Kids Of Immigrants makes money.
[00:40:53] Size of Kids Of Immigrants.
[00:42:10] Landing a collaboration with Nike.
[00:46:01] Nike x Kids Of Immigrants collaboration.
[00:48:54] Deal structures for Nike collabs.
[00:52:17] How much product is sold from a Nike collab.
[00:53:23] Brand partnership strategies.
[00:56:15] Surprising ways brands make money.
[00:57:10] Building relationships with people.
[00:59:02] Working with Lil Yachty.
[01:01:35] Worst clients to work with.
[01:02:37] Getting screwed over by clients.
[01:03:27] Weirdest client requests.
[01:04:32] Approach to closing deals.
[01:06:47] Working two full-time jobs.
[01:11:59] Superpowers in business.
[01:12:41] How much does money matter.
[01:13:14] Financial goals.
[01:14:29] Handling financial stress.
[01:15:43] Future goals.
[01:17:09] Business goals.
MONEY TALKS with Jesse
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29 Sept 2026
He Makes $10 Million A Year Curing Hangovers
Nishal Kumar is the Founder and CEO of No Days Wasted, a health and wellness brand that uses functional, science-backed ingredients to create hangover prevention and recovery supplements.
TIMESTAMP:
[00:00:59] Curing hangovers.
[00:01:47] Taking a first principles approach.
[00:03:18] No Days Wasted DHM Detox.
[00:04:18] No Days Wasted Hydration Replenisher.
[00:04:53] No Days Wasted Sleep Assist.
[00:05:41] Company mission.
[00:06:33] Size of the business.
[00:07:11] Sponsoring the Spittin' Chiclets podcast.
[00:07:58] Returns on podcast advertising.
[00:08:43] First sponsor of the Call Her Daddy podcast.
[00:09:45] Early days of podcast advertising.
[00:10:09] Podcast advertising rates today.
[00:11:14] Revenue of the business.
[00:12:20] Top platform for product sales.
[00:13:18] Getting products into Loblaws.
[00:15:30] Bootstrapping a CPG business.
[00:16:51] Margins of the business.
[00:18:15] Best-selling products.
[00:19:17] Product costs.
[00:19:45] What Walmart pays for products.
[00:21:06] Working with distributors.
[00:22:21] Online vs retails sales.
[00:23:09] Biggest purchase order.
[00:24:26] Taking asymmetric bets.
[00:25:46] The business team.
[00:26:20] Best hires.
[00:27:41] Characteristics of good employees.
[00:29:38] Firing employees.
[00:31:57] Tricks for delegating.
[00:33:16] Firing yourself every year.
[00:34:10] Running an 8 figure business.
[00:35:37] Paying yourself as a bootstrapped founder.
[00:37:44] Why you should pay yourself as a founder.
[00:39:51] Extra payment opportunities as a founder.
[00:41:14] Making a deal on Dragons' Den.
[00:44:00] The aftermath of Dragons' Den.
[00:47:36] The reality of going on television.
[00:50:08] Being okay with embarrassment.
[00:51:14] Benefits of appearing on Dragons' Den.
[00:52:26] Working with outdated systems.
[00:53:04] Killing people with kindness.
[00:54:53] Creative marketing tactics.
[00:56:33] Grocery store demos.
[00:58:36] In-person product testing for content.
[00:59:37] Working with influencers.
[01:00:41] The rise of the sober-curious movement.
[01:02:57] Best decision as an entrepreneur.
[01:04:02] Leaving corporate for entrepreneurship.
[01:05:25] Using AI to land business deals.
[01:06:01] Powerful AI business tools.
[01:06:31] Investing outside of the business.
[01:09:06] The enrperenturial mindset.
[01:11:00] Personal financial goals.
[01:12:49] Company financial goals.
[01:13:43] Reinvesting in the business.
[01:14:40] Podcast brand partnerships today.
[01:15:57] Business opportunities today.
MONEY TALKS with Jesse
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https://nodayswasted.co/
25 Aug 2026
The Music Industry Isn't Broken! “People Are Making More Money Than Ever!”
Matt McNeal is an acclaimed music industry executive and manager. In 2009, he became the youngest executive hired by Universal Music Publishing Group, where he worked on catalogs for 50 Cent, Ashanti, and Jim Jones and later signed talent including Big Sean, Cardiak, and AraabMuzik. He then became Head of A&R at Dreamville Records, working on projects by J. Cole, Ari Lennox, Cozz, and EarthGang, before serving as VP of A&R at Warner Records. Today, Matt is the founder and president of Money Makin' Management, representing award-winning producers and songwriters with placements including Eminem, Rihanna, 2 Chainz, H.E.R., Trippie Redd, and more.
TIMESTAMP:
[00:01:15] Dropping out of school to work in music.
[00:03:52] Working at Will Smith's recording studio.
[00:06:11] Getting hired by Universal Music Group.
[00:07:05] Lessons learned from working in music.
[00:09:40] What is a manager and a publisher.
[00:11:56] Music publisher vs record label.
[00:14:46] Making money in music publishing.
[00:15:18] Money Makin' Management earnings.
[00:16:42] Why producers sign publishing deals.
[00:18:44] The two sides of publishing.
[00:19:47] Music streaming payouts.
[00:21:30] Producer deal structures.
[00:22:44] Benefits of signing a publishing deal.
[00:25:18] Advice for aspiring producers.
[00:27:38] Money Makin' Management clients.
[00:27:56] Biggest publishing deal.
[00:29:04] The richest creatives in the music industry.
[00:30:13] Surprising ways to make money in music.
[00:31:41] Coming up with J. Cole.
[00:33:14] Realizing J. Cole would be a star.
[00:34:29] Becoming an A&R at Dreamville Records.
[00:36:35] What is an A&R.
[00:38:37] Having good taste.
[00:41:03] Recognizing popularity bias.
[00:42:28] Spotting talent early.
[00:44:03] Dream artists to A&R for.
[00:45:22] Working with PLUSS.
[00:49:35] Virality of the Dreamville writing camps.
[00:52:18] The outcome of writing camps.
[00:53:21] Behind the scenes of making music.
[00:55:32] Discovering Cozz.
[00:58:36] Signing Cozz to Dreamville.
[01:00:15] Growing with Cozz.
[01:01:01] Most lucrative career moments.
[01:02:40] Advice for getting discovered.
[01:05:12] Discovering Jaymin.
[01:06:30] Is the music industry broken.
[01:09:41] Today's artists vs artists of the past.
[01:12:39] New artist strategies.
[01:13:40] Advice for aspiring artists.
[01:15:02] Mindset of an aspiring artist.
[01:16:48] What creatives waste the most time on.
[01:17:52] Misconceptions of the music industry.
[01:18:29] Unexpected writing credits.
[01:19:25] How to get a career in music.
[01:21:18] How to not become a music industry villain.
[01:24:49] Drake vs UMG lawsuit.
[01:28:53] Using AI in music.
[01:33:52] Future goals.
MONEY TALKS with Jesse
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Who has been a guest on MONEY TALKS with Jesse
Names identified in recent episode analyses. Showing up to five guests.
Holly Meyer Lucas
Gordon Crane
Cozz
Joey Papoutsis
Dan Givon
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
7 ratings
Contact MONEY TALKS with Jesse
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about MONEY TALKS with Jesse
Who hosts MONEY TALKS with Jesse?
Jesse host the show. Published by Jesse Schwarz.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Does MONEY TALKS with Jesse take guests?
Yes. Guests have been identified in episode analyses.
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