Money. You Got This.

August 5, 2026

Building the Right Insurance Strategy for Your Business with Jason Meshekow

<p>How do you run your core business and lock in on a new key growth initiative? Very carefully!</p> <p>Especially when you are a CEO. Listen in to Jason Meshekow, co Founder of intouch Insurance Services. Learn from him!</p> <p>Listen in here!</p>

April 29, 2026

What Your Brand Is Really Saying (And Why It's Costing You Clients) with Hilary Laffer and Amy Swift Crosby

<p>Hilary Laffer and Amy Swift Crosby have worked together as brand strategists since 2005. Together (and separately) they have helped hundreds (thousands?) of businesses and founders distill and articulate their mission, vision and positioning, in industries ranging from consumer products, hospitality, restaurant, retail, beauty, wellness, education and real estate – as well as product and service companies who are solely B to B. Hilary is the principal of Part & Parcel, a full-service creative agency based in Los Angeles. Amy is a copy writer and strategist who divides her time between Los Angeles and an undisclosed seaside village in Massachusetts.</p> <p>Here's what you'll learn:</p> <h4 data-start="1600" data-end="1645"><span role= "text"><strong data-start="1604" data-end="1645">What Branding Actually Is (And Isn't)</strong></span></h4> <ul data-start="1646" data-end="1894"> <li data-start="1646" data-end="1706">Why branding is not just logos, colors, or taglines.</li> <li data-start="1707" data-end="1805">The concept of "it's giving…" - your brand is the feeling people get from every interaction.</li> <li data-start="1806" data-end="1894">How small details (website, phone calls, environment, communication) shape perception.</li> </ul> <h4 data-start="1896" data-end="1934"><span role= "text"><strong data-start="1900" data-end="1934">The "Net Effect" of Your Brand</strong></span></h4> <ul data-start="1935" data-end="2196"> <li data-start="1935" data-end="2029">How customers make decisions based on a cumulative gut feeling, not one single factor.</li> <li data-start="2030" data-end="2109">Why inconsistent messaging creates doubt—even if your service is excellent.</li> <li data-start="2110" data-end="2196">Real-world examples of brands losing trust due to chaotic or misaligned experiences.</li> </ul> <h4 data-start="2198" data-end="2251"><span role= "text"><strong data-start="2202" data-end="2251">Common Branding Mistakes Business Owners Make</strong></span></h4> <ul data-start="2252" data-end="2477"> <li data-start="2252" data-end="2323">Thinking branding is only visual design instead of full experience.</li> <li data-start="2324" data-end="2404">Copying marketing tactics (social media, newsletters, ads) without strategy.</li> <li data-start="2405" data-end="2477">Trying to appeal to "everyone" instead of defining a clear audience.</li> </ul> <h4 data-start="2479" data-end="2536"><span role= "text"><strong data-start="2483" data-end="2536">Why Most Businesses Don't Know Their Ideal Client</strong></span></h4> <ul data-start="2537" data-end="2770"> <li data-start="2537" data-end="2631">The danger of not being able to clearly explain who you serve and what problems you solve.</li> <li data-start="2632" data-end="2715">How lack of clarity kills referrals, networking opportunities, and conversions.</li> <li data-start="2716" data-end="2770">Why "everyone is my client" = no one is your client.</li> </ul> <h4 data-start="2772" data-end="2826"><span role= "text"><strong data-start="2776" data-end="2826">How to Improve Your Brand Without a Big Budget</strong></span></h4> <ul data-start="2827" data-end="3087"> <li data-start="2827" data-end="2920">Simple ways to audit your brand: website, client touchpoints, communication, environment.</li> <li data-start="2921" data-end="3018">How small changes (and what those changes are) can dramatically improve perception.</li> <li data-start="3019" data-end="3087">Why alignment across all touchpoints matters more than perfection.</li> </ul> <h4 data-start="3089" data-end="3137"><span role= "text"><strong data-start="3093" data-end="3137">Brand Strategy as a Business Growth Tool</strong></span></h4> <ul data-start="3138" data-end="3371"> <li data-start="3138" data-end="3199">How a strong brand acts as a magnet, not a megaphone.</li> <li data-start="3200" data-end="3289">The hidden cost of a weak or unclear brand (missed partnerships, lost opportunities).</li> <li data-start="3290" data-end="3371">Using your brand as a filter for decisions: marketing, partnerships, messaging.</li> </ul> <h3 data-start="3373" data-end="3416"><span role="text">Final Takeaways for Business Owners</span></h3> <ul data-start="3417" data-end="3629"> <li data-start="3417" data-end="3473">Branding is happening whether you control it or not.</li> <li data-start="3474" data-end="3545">Clarity beats complexity... know who you serve and what you stand for.</li> <li data-start="3546" data-end="3629">You don't need to do everything, you need to do the right things consistently.</li> </ul> <h3>Connect With Hilary & Amy</h3> <p><a href="https://thebrandsmithspod.com/"><span style= "text-decoration: underline;">Website</span></a> | <span style= "text-decoration: underline;"><a href= "https://www.instagram.com/thebrandsmithspod/">Instagram</a></span></p>

December 11, 2025

How to Onboard, Offboard & Manage Employees the Right Way with Sandra Lepson, Esq.