Do you need marketing and business inspiration? Matt and Chris from Rusty Monkey share insights around branding, strategy, culture, mindset to help your business perform better and for you to feel happier.
Monkey Mondays from Rusty Monkey
Claim This Podcastby Rusty Monkey - Nottingham Creative Agency
18 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
Podcast Overview
Do you need marketing and business inspiration? Matt and Chris from Rusty Monkey share insights around branding, strategy, culture, mindset to help your business perform better and for you to feel happier.
Language
🇺🇲
Publishing Since
10/26/2020
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Recent Episodes
February 22, 2021
5 hacks to make your video meetings look good and sound great.
<p>Today Chris is sharing five simple tips to improve your video calls. All you need is some basic equipment to transform your on-screen performance.</p> <p>COVID has meant we’ve all had to switch to online alternatives to hold meetings and deliver presentations. Even after the pandemic has gone away, we think video conferencing is still going to play a massive part in our working lives.</p> <p>We’ve been in hundreds of these meetings now, so we know what works and what doesn’t. If you’re plagued by echoing or distorted sound, or if you’d like to appear more professional in your meetings, these easy tips will help you up your video conferencing game.</p>
February 15, 2021
How to nail your content marketing: Part 2
<p>In part two of our short series on content marketing, Matt and Chris are chatting about email marketing. Is your inbox full of spammy emails you don’t remember subscribing to? Do you spend valuable time from your day deleting a load of crap that’s been sent to you by companies you bought something from once?</p> <p>Email marketing can be awful. But email marketing can be great. A lot of companies make it awful, but some companies - like Hiut Denim - make it great. If you want to be one of the great ones, we have some tips.</p>
February 8, 2021
How to nail your content marketing: Part 1
<p>Are you looking for content marketing ideas? Do you need some inspiration? In today’s Monkey Monday vlog, Matt and Chris are kicking off a two-parter to share our advice for getting your content marketing spot on.</p> <p>In part 1, we’re sharing three tips that will help you generate ideas for your content marketing on a regular basis.</p> <p><strong>Tip #1: Understand your audience</strong></p> <p>In our audience workshops, we help our clients uncover useful information about their audience that they perhaps hadn’t considered before. You can do this yourself - just write down a list of your most important audiences and make a note of this kind of stuff:</p> <p>what they like, what they don’t like, what problems or pains they have, what solutions they’re looking for, what their social circle looks like, what beliefs they have, and so on.</p> <p>Once you’ve done this exercise, you’ve basically made a list of a load of valuable content you can create that’s tailored to your audience.</p> <p><strong>Tip #2: Answer their questions</strong></p> <p>People ask questions. People want answers. And where does this dialogue take place? Search engines.</p> <p>Now that you’ve identified your audience, try and think about the kind of questions they might be asking when they make a Google search. Can you answer those questions? Whether you do so in a blog, a vlog, an infographic, a podcast, or anything else, answering their questions is one of the best ways to get them on board.</p> <p>By optimising your content for key words and phrases, you can rank high in search results for people who are searching for that specific piece of information. Our best advice if you’re doing this is to get really specific - your goal is not to grab as many people as possible, it’s to target the particular niche who are interested in that particular thing.</p> <p><strong>Tip #3: Learn from your business</strong></p> <p>If you operate in a marketing department, it’s easy to become siloed from the nuts and bolts of your business. One of the best strategies for creating content is to talk with the people who answer the phones or greet people front-of-house. These people know first-hand exactly what kind of questions and issues your audience has, because they probably have to deal with them on a daily basis.</p> <p>Simply by chatting with the people who have a close relationship with your audience, you can gain a better insight of what your audience needs to know. Then create and publish that content, and make it easy for them to find. It can be as simple as an FAQ page on your website.</p> <p>You can also improve your business by doing this - just think how much better your receptionist’s day will be if they don’t have to answer the same questions over and over again.</p>
18 total episodes available
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This podcast updates daily.
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