Podcast Overview
<p>The Dawn at Moon podcast is a content program dedicated to unravelling how B2B marketers’ approach, think and activate influencer campaigns.</p><p>The podcast will be anything from 15-30 minutes long, the role is to extract applicable insight and direction for our listeners.</p>
Language
🇺🇲
Publishing Since
5/10/2024
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Recent Episodes
August 7, 2024
A practical masterclass in B2B influencer marketing
<p>I spoke to Casey Hill who shared so much actionable insight into conducting different types of B2B influencer campaigns.</p><p>This episode is jam-packed with real-life learnings, so if you’re looking for inspiration on how to conduct B2B Influencer marketing campaigns, here are key takeaways you’re going to get from our conversation.</p><ul> <li>The consideration for your product and how your influencer strategy should reflect the accessibility to using your product</li> <li>His learning on using a hybrid compensation model</li> <li>The core challenges and benefits of his different payment structures</li> <li>How to make your influencer program a win-win</li> <li>Why he is bullish on long-form content creation with influencers</li> <li>His focus on asset promotion</li> <li>How to use bundling when negotiating with an influencer</li> <li>Caution around a full commission model</li> <li>He spoke about influencer marketing’s nemesis, tracking</li> <li>How B2B influencer marketing is in a transition phase</li></ul>
July 21, 2024
Product Led Growth strategies should be leaning into influencer marketing
<p><strong>Chris interviews Michelle Theo, the founder of Demand Conversion, a growth marketing agency for B2B SaaS companies. We delved into various aspects of applications in go-to-market motions for different types of clients, we talked about lots of broad conversations like the role of brand, using influencers to drive performance, remuneration, tactical considerations plus a ton more!</strong></p><p><strong>5 things you’ll learn.</strong></p><ul> <li><strong>The Strategic Role: We discussed how influencer marketing fits into the go-to-market strategies of B2B companies, emphasizing its importance in building trust and delivering key messages to target audiences.</strong></li> <li><strong>Influencer Marketing for Conversion Goals: We discussed how influencer marketing can be particularly effective for product-led growth (PLG) motions, especially for companies with lower ACVs.</strong></li> <li><strong>Collaboration Channels: Michelle highlights the key channels she uses when working with B2B influencers. LinkedIn, YouTube, newsletters, and podcasts are her stable go-to channel mix.</strong></li> <li><strong>Creating Effective Campaigns: It starts with a strong briefing process and understanding the influencer's working style and tailoring specific talking points to align with their clients campaign goals.</strong></li> <li><strong>Incentivised Alignment: Campaigns performance better when all parties are aligned with the incentivises being shared.</strong></li></ul><p><strong>Favourite quote - "Fundamentally, I see influencer marketing as a channel where you can deliver the key messages that you want your target audience to hear.”</strong></p>
June 19, 2024
Traditional PR is dead for B2B businesses
<p>Traditional PR is dead for B2B businesses</p><p>I spoke with Michelle Urwin, VP Marketing at Skai and she shared her views on how they stumbled upon a very successful influencer formula.</p><p>Key takeaways.</p><ul> <li>How their influencer program was inspired by an industry culture here in Ad Land UK</li> <li>How a simple format can be very effective</li> <li>How they plan to scale their program</li> <li>The role of measurement</li> <li>How PR will be rolled into influencer programs</li></ul>
5 total episodes available
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Frequently asked questions
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- What is Moon at Dawn?
<p>The Dawn at Moon podcast is a content program dedicated to unravelling how B2B marketers’ approach, think and activate influencer campaigns.</p><p>The podcast will be anything from 15-30 minutes long, the role is to extract applicable insight and direction for our listeners.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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