More Bang for Your Buck is a series about getting the most from research - sharper thinking, smarter design and greater impact. Each episode tackles a common industry challenge with practical ideas, real examples and honest conversation about how to make insights work harder.
More Bang for Your Buck
Claim This Podcastby Claire Salkeld
12 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
Podcast Overview
More Bang for Your Buck is a series about getting the most from research - sharper thinking, smarter design and greater impact. Each episode tackles a common industry challenge with practical ideas, real examples and honest conversation about how to make insights work harder.
Language
🇺🇲
Publishing Since
10/17/2025
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Recent Episodes
August 3, 2026
The Language Trap
In this webinar, Morag is joined by Kirstie Skates, linguist and founder of Illume Linguistics, to explore how the language businesses use can shape what they see, miss and prioritise. Together, they discuss how industry jargon, category definitions and consumer labels can create strategic blind spots, narrowing thinking and limiting where organisations look for growth. From challenging familiar labels to looking beyond the categories people are placed in, they share how a more thoughtful app...
June 24, 2026
11. Creators, Not Influencers
In this episode, Morag is joined by Tom Prentice, social and brand strategist and former lead of Ogilvy Social Lab London, to explore why brands need to rethink their approach to social. Together, they discuss how social has evolved from a broadcast channel into an ecosystem shaped by creators, communities, commerce and culture. From the importance of authenticity and emotional connection to the rise of the “human algorithm”, they examine what it takes for brands to show up in ways that feel ...
June 1, 2026
10. The Partnership Advantage
In this episode, Claire is joined by Ruth Hinton, Chair of AURA, to explore how stronger client-agency partnerships can unlock greater value from research and insight. Together, they discuss the principles behind AURA’s Working Well Together Charter, examining the common challenges that can undermine collaboration and the practical steps organisations can take to build more productive, trusting relationships. From treating agencies as true partners to creating the conditions for deeper thinki...
12 total episodes available
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Frequently asked questions
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- What is More Bang for Your Buck?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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