Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.
Ep270: Selling a Six-Figure Product Online with Ross Thiebaud
Host John Jantsch interviews Ross Thiebaud, a six-figure online product seller, about his innovative sales process and the power of patience in business.
18 Jan 2026
Watching the Activators in Action
Today on the More Cheese Less Whiskers podcast, I'm sharing a very different kind of conversation with my longtime friend Joey Osborne, who just announced he's running for U.S. Congress in the mountains of North Carolina.
Joey's been an entrepreneur his whole life, someone who's always looking to fix broken systems. Now he's turning that problem-solving mindset toward politics, challenging a 20-year incumbent in his district. We talked about how the same principles we use in marketing apply directly to winning an election, from identifying persuadable voters to the math of reaching the 60,000 people who could change the outcome.
One thing that struck me was Joey's experience from his previous congressional run. The one precinct where he finished best was where he stood outside all day handing voters his card. Name recognition alone moved the needle because most people don't know who they're voting for when they get down the ballot.
Whether you're selling homes, insurance, or ideas, the strategy stays the same. Find the people who are persuadable and get your message in front of them at the right time.
Follow Joey's campaign at joey.vote (https://joey.vote), and stay tuned because this may become a series as we see how marketing principles work in the political arena.
Episode Highlights
The formula for influencing 10% of people 100% of the way instead of 100% of people 10% of the way
How a magazine distributed to just 450 people launched one of the biggest bands in music history
Why the real estate listing strategy that works in an 8-week window applies to any time-sensitive campaign
The video view retargeting approach that builds an audience of your most persuadable prospects for pennies
What the $79,000 steakhouse receipt reveals about knowing your competitor's real story
How to calculate exactly what it costs to acquire a customer—and why most people never do the math
Show links
Show notes (https://www.morecheeselesswhiskers.com/269)
Joey.vote (https://joey.vote)
28 Dec 2025
Ep268: Fundamentals of the 8-Profit Activators
The quiet week between Christmas and New Year is the perfect time to revisit the fundamentals that actually work.
While everyone else is planning their "new year, new me" marketing experiments, you could be installing the only framework you'll ever need to predictably generate clients.
In this episode, I want to share one of the early I Love Marketing episodes where Joe and I break down the 8 Profit Activators - the foundational system I've used to help thousands of businesses create vending machine marketing instead of slot machine marketing.
Putting money in and knowing exactly what goes in and exactly what comes out, every single time, rather than putting money in and hoping.
We talk about how most business owners would happily pay 20-25% of a transaction if someone delivered ready-to-buy clients to them, but they won't invest that same amount in building their own client-generation system.
I'll remind you how to think about your business in three separate units (Before, During, and After), why narrowing your focus to one target market makes everything easier instead of harder, and how to stop confusing "being nice to people" with an actual orchestrated referral system.
If your marketing feels like throwing spaghetti at the wall in any way, this episode will give you the clarity and foundation you've been missing.
Show LInks:
ProfitActivatorScore.com
BreakthroughDNA.com (https://BreakthroughDNA.com)
90minutebooks.com (https://90minutebooks.com)
Inside a recent episode
Ep270: Selling a Six-Figure Product Online with Ross Thiebaud
Published 7 Jun 2026 · Transcript excerpt
[…] That's all it is, a bunch of air. And it's really good. But like you said, just about another thing about using video. is we've had this long journey of, you know, improving the system all the time. You know, originally, we didn't even know if somebody watched a video. You know what I mean? You didn't even know if they watched it. And then we had tracking. Then we put the questions integrated into it. And so here's the, you can learn so many things. So, I mean, tell me, guess what happens whenever you're looking at the video and you're seeing the metrics and you see they watched it. And then you see 30 minutes or an hour later, they'll watch it again. […]
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