Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.
More Cheese Less Whiskers
Claim This Podcastby Dean Jackson
5.0(20 reviews)
267 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality93
Social0
YouTube0
Engagement51
Podcast Overview
Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.
Language
🇺🇲
Publishing Since
7/17/2016
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57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality93
Social0
YouTube0
Engagement51
7
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3
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9
Growth Opportunities
excellent
Episode Length
57 minutes
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good
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Every 13 days
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Recent Episodes
June 7, 2026
Ep270: Selling a Six-Figure Product Online with Ross Thiebaud
Host John Jantsch interviews Ross Thiebaud, a six-figure online product seller, about his innovative sales process and the power of patience in business.
January 18, 2026
Watching the Activators in Action
<p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> Today on the More Cheese Less Whiskers podcast, I'm sharing a very different kind of conversation with my longtime friend Joey Osborne, who just announced he's running for U.S. Congress in the mountains of North Carolina.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> Joey's been an entrepreneur his whole life, someone who's always looking to fix broken systems. Now he's turning that problem-solving mindset toward politics, challenging a 20-year incumbent in his district. We talked about how the same principles we use in marketing apply directly to winning an election, from identifying persuadable voters to the math of reaching the 60,000 people who could change the outcome.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> One thing that struck me was Joey's experience from his previous congressional run. The one precinct where he finished best was where he stood outside all day handing voters his card. Name recognition alone moved the needle because most people don't know who they're voting for when they get down the ballot.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> Whether you're selling homes, insurance, or ideas, the strategy stays the same. Find the people who are persuadable and get your message in front of them at the right time.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> Follow Joey's campaign at <a href="https://joey.vote" target= "_blank" rel="noopener">joey.vote</a>, and stay tuned because this may become a series as we see how marketing principles work in the political arena.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> </p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> <strong>Episode Highlights</strong></p> <ul> <li class="whitespace-normal break-words pl-2">The formula for influencing 10% of people 100% of the way instead of 100% of people 10% of the way</li> <li class="whitespace-normal break-words pl-2">How a magazine distributed to just 450 people launched one of the biggest bands in music history</li> <li class="whitespace-normal break-words pl-2">Why the real estate listing strategy that works in an 8-week window applies to any time-sensitive campaign</li> <li class="whitespace-normal break-words pl-2">The video view retargeting approach that builds an audience of your most persuadable prospects for pennies</li> <li class="whitespace-normal break-words pl-2">What the $79,000 steakhouse receipt reveals about knowing your competitor's real story</li> <li class="whitespace-normal break-words pl-2">How to calculate exactly what it costs to acquire a customer—and why most people never do the math</li> </ul> <p><strong>Show links</strong></p> <ul> <li><a href="https://www.morecheeselesswhiskers.com/269" target= "_blank" rel="noopener">Show notes</a></li> <li><a href="https://joey.vote" target="_blank" rel= "noopener">Joey.vote</a></li> </ul>
December 28, 2025
Ep268: Fundamentals of the 8-Profit Activators
<p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> The quiet week between Christmas and New Year is the perfect time to revisit the fundamentals that actually work.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> While everyone else is planning their "new year, new me" marketing experiments, you could be installing the only framework you'll ever need to predictably generate clients.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> In this episode, I want to share one of the early I Love Marketing episodes where Joe and I break down the 8 Profit Activators - the foundational system I've used to help thousands of businesses create vending machine marketing instead of slot machine marketing.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> Putting money in and knowing exactly what goes in and exactly what comes out, every single time, rather than putting money in and hoping.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> We talk about how most business owners would happily pay 20-25% of a transaction if someone delivered ready-to-buy clients to them, but they won't invest that same amount in building their own client-generation system.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> I'll remind you how to think about your business in three separate units (Before, During, and After), why narrowing your focus to one target market makes everything easier instead of harder, and how to stop confusing "being nice to people" with an actual orchestrated referral system.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> If your marketing feels like throwing spaghetti at the wall in any way, this episode will give you the clarity and foundation you've been missing.</p> <p> </p> <p><strong>Show LInks:</strong><br /> <a href= "https://ProfitActivatorScore.com">ProfitActivatorScore.com</a><br /> <a href="https://BreakthroughDNA.com">BreakthroughDNA.com</a><br /> <a href="https://90minutebooks.com">90minutebooks.com</a></p>
267 total episodes available with 1 transcripts
Recent guests on More Cheese Less Whiskers
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Ross Thiebaud
Guest
Michelle Miramontez
Guest
Olivia
Guest
Steve
Guest
Dr Joseph Tanti
Guest
Paul Deloughery
Guest
Steve Light
Guest
Stuart Bell
Guest
Carlos Garrido
Guest
Chris McAllister
Guest
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Frequently asked questions
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- What is More Cheese Less Whiskers?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 2 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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