Listen to Fred Gillen as he interviews industry experts to learn how they built their business and share their knowledge and business experiences with you.

More Marketing Ideas
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Podcast Overview
Listen to Fred Gillen as he interviews industry experts to learn how they built their business and share their knowledge and business experiences with you.
Language
🇺🇲
Publishing Since
1/25/2019
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Recent Episodes

April 20, 2025
Solving Problems and Finding Your Ideal Client
<p><strong>Peter Beckenham's YouTube video features a mastermind group discussing the core question of business: what problem do you solve and who needs it?</strong> The participants, a diverse group of coaches, consultants, and business owners, introduce themselves and their specialties, ranging from marketing and sales coaching to divorce support and neurodiversity advocacy. <strong>Beckenham encourages viewers to connect with these experts, highlighting the wealth of collective experience available.</strong> The discussion then transitions to individuals explaining the specific problems they address for their clients and the unique value they provide. <strong>Common themes emerge around building confidence, fostering trust, achieving alignment, and understanding clients' real needs.</strong> The conversation emphasizes the importance of listening, authenticity, and truly seeing and hearing individuals to effectively help them overcome their challenges. <strong>Ultimately, the video serves as an introduction to various problem-solvers and a thoughtful exploration of identifying and addressing customer needs in a meaningful way.</strong></p>

April 11, 2025
AI for 90-Day Client Attracting Content Plan
<p><strong>Kathy Basil's YouTube transcript</strong> provides a workshop focused on utilizing AI, specifically ChatGPT, to create a 90-day content plan for attracting clients. <strong>Basil</strong>, a marketing expert turned empowerment coach, shares her initial skepticism towards AI and her subsequent "Eureka moment" realizing its potential to bridge the gap between marketing psychology and the intangible nature of coaching services. The workshop outlines a framework called <strong>ACT (Authority, Connection, Transformation)</strong>, emphasizing the creation of valuable content pillars rooted in understanding the "who" and "what" of ideal clients. <strong>Basil</strong> demonstrates how to prompt AI for identifying client struggles, generating content pillars, and even drafting social media posts with suggested formats and imagery, highlighting the importance of personalization and consistent, high-quality content over mere quantity. The session also includes a live demonstration using a participant's website and touches on AI tools for image generation and copywriting.</p>

April 10, 2025
Expert Lead Generation: Insights from Diverse Leaders
<p>This audio transcript captures a discussion analyzing a recording of a live online meeting where Peter Beckham asked a diverse group of entrepreneurs and business leaders where their best leads originate. The speakers in the transcript unpack the collective wisdom shared by these individuals, identifying common threads and actionable insights for listeners. Key themes that emerged from this analysis include the power of existing relationships and referrals, the importance of authenticity and personal storytelling, the necessity of consistent visibility, and the critical act of understanding clients' underlying problems. Ultimately, the discussion aims to help listeners identify and cultivate their own best sources for leads by learning from the experiences of a wide range of successful professionals.</p>
32 total episodes available
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Frequently asked questions
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- What is More Marketing Ideas?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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