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More Than A Brand

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by Lindsay Tramel-Jones

5.0(14 reviews)
62 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
26

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality24
Social0
YouTube0
Engagement71
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Podcast Overview

You built your business on relationships. Your clients stayed because of how you made them feel — seen, valued, and taken care of. Then you hired a team, and somewhere in that handoff, the standard you built stopped showing up the way it used to. Clients are quieter. Renewals feel less certain. And you're still jumping into conversations you thought you'd handed off. More Than a Brand is for growth-stage service business CEOs who are done being the only reason their client relationships hold. Every episode is about building the relationships that keep clients coming back without it all depending on you. No generic retention advice. No marketing tactics dressed up as relationship strategy. Just honest, specific conversations about what it actually takes to transfer your relationship standard to your team — and make it stick. Hosted by Lindsay Tramel-Jones — 19-year U.S. Army veteran, CEO of Fierceified Consulting, and Client Relationship Strategist — More Than a Brand is where CEOs stop chasing the next lead and start stewarding the ones they already have.

Language

🇺🇲

Publishing Since

5/14/2022

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26

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality24
Social0
YouTube0
Engagement71
Learn more
6
Excellent Areas
1
Good Performance
12
Growth Opportunities
excellent
Episode Length
21 minutes
Performing excellently!
good
iTunes Tags
6.2/10

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Recent Episodes

Episode thumbnail for Prepping Your Business for a New Hire

May 14, 2026

Prepping Your Business for a New Hire

<p>Build the PORCH Before Your First Hire: The Pre-Hire Foundation That Protects Client Experience </p><p>Lindsay Tramel-Jones explains that founders near their first hire often ask “Am I ready to hire?” instead of “Is my business ready for someone else to do the work?” She introduces the PORCH framework—a five-part pre-hire foundation that helps a new employee or long-term contractor integrate into a service business without client experience “drift”: Persona (document your client psychology), Onboarding (a structured 30-day plan for observing, practicing, and owning relationship standards), Roadmap (specific tasks, cadence, and escalation standards), Conduct (defined expectations for client-facing communication), and Heart (the emotional target at each stage of the client journey). She provides one diagnostic question per dimension, explains how to score readiness (0–5), and invites listeners to a $20 live virtual workshop on June 5 at 12:00 PM ET.</p><p>00:00 First Hire Anxiety </p><p>01:11 Ready to Hire vs Ready Business </p><p>02:06 PORCH Framework Overview </p><p>06:19 P Persona Defined </p><p>07:47 O Onboarding Plan </p><p>09:00 R Roadmap Battle Rhythm </p><p>10:34 C Conduct Standards </p><p>11:59 H Heart Emotional Targets </p><p>13:21 Score Your Porch </p><p>15:55 Next Steps Workshop Invite Learn more about <strong><a href="https://fierceified.agency/your-first-hire" rel="noopener noreferrer" target="_blank">Hire With Intention Workshop</a></strong></p><p> 17:12 Final Takeaway</p><p>Mentioned in this episode:</p><p><strong>Hire With Intention Promo</strong></p>

Episode thumbnail for Your Business Should Be Able to Run Without You. Here's How You Know If It Can.

April 23, 2026

Your Business Should Be Able to Run Without You. Here's How You Know If It Can.

<h1>Could Your Team Run the Business Without You?</h1><p></p><p>Building a Shared Client Relationship Standard Lindsay Tramel-Jones shares a story about a client who was seriously injured in a car accident and couldn’t communicate or physically work, yet her team successfully ran a pre-scheduled in-person event, made sales, and proactively contacted customers about potential order delays with transparency and a request for grace. Lindsay explains that as service businesses grow, a CEO’s instinctive standards often get “translated” and watered down across hires, creating inconsistent client experiences. She argues that SOPs, onboarding, and supervision don’t define what clients should experience; what works is a shared, intentionally built relationship standard grounded in the brand’s mission and voice, created with the team so they can carry the mission when the CEO is out. She closes by urging CEOs to assess whether their team can represent the brand without them and notes this is what <a href="https://fierceified.agency/flowtribe-team-client-relationship-training" rel="noopener noreferrer" target="_blank">FlowTribe </a>helps build.</p><p>https://www.instagram.com/fierceified.agency</p><p>00:00 Client Accident Wake Up Call</p><p>01:16 Podcast Intro And Mission</p><p>01:58 Why Standards Get Lost</p><p>03:33 Copy Of A Copy Problem</p><p>04:14 Team Runs Event Without CEO</p><p>05:40 Proactive Client Communication</p><p>07:29 Beyond SOPs And Onboarding</p><p>09:33 The One Question For CEOs</p><p>10:38 How To Fix It Flow Tribe 11:08 Client Update And Closing</p><p>Mentioned in this episode:</p><p><strong>FlowTribe Team Engagement</strong></p><p>68% of clients leave service businesses not because of price or a competitor — because they felt unappreciated. That is not a marketing problem. That is a relationship problem. And it almost always lives in how your team shows up when you are not in the room. FlowTribe is the two-week team engagement Lindsay Tramel-Jones built to fix that. Not a course. Not coaching for the CEO. A facilitated engagement for your whole team — using your FlowLab data to diagnose exactly where the client relationship is breaking down, train the team to build a stronger standard, and assign clear ownership to every touchpoint. By the time FlowTribe ends, your team knows how to build the client relationship without you in every conversation. Applications are open. Founding client spots are available at a reduced investment. Go to Flowtribe.co to apply.</p>

Episode thumbnail for Build Relationships, Not Just SOPs: Where Teams Fall Short

April 18, 2026

Build Relationships, Not Just SOPs: Where Teams Fall Short

<p>Lindsay Tramel-Jones explains that when a service business grows, client churn often comes from a missing relationship standard—not a skills problem—because team members default to their own client style when expectations aren’t explicit.</p><p>She describes how an original hire may deliver 80–85% of the founder’s standard by proximity, a middle hire 60–70% through partial observation and SOPs, and a newest hire 40–50% by relying on personal instincts, creating inconsistent client experiences that clients notice before the CEO does. She notes research that clients leave due to feeling unappreciated (68%), perceived indifference (34%), and inconsistent experience (18%). Addressing veteran-owned businesses, she distinguishes operational excellence from relational consistency and argues a standard is not a script: define what great looks like while letting each team member deliver it through their strengths.</p><p>She invites listeners to assess gaps with the free Flow Lab tool and apply to Flow Tribe to build the standard together.</p><p>00:00 Episode Setup</p><p>00:26 Show Intro</p><p>01:06 When Standards Drift</p><p>03:19 Founder Standard Problem</p><p>04:35 Ops vs Relationship</p><p>06:17 Standard Gets Diluted</p><p>07:44 Three Team Versions</p><p>08:02 OG Hire Strength</p><p>09:38 Middle Hire Gap</p><p>10:50 Newest Hire Reality</p><p>12:21 Veteran Founder Pushback</p><p>13:18 Script vs Standard</p><p>14:37 Build Like a Unit</p><p>16:29 One Question Close</p><p>17:40 Free Tools and CTA</p><p>18:14 Final Outro</p><p></p><h2>RESOURCES To Get Started</h2><p><strong>Start FlowLab free — <a href="https://flowlab.fierceified.agency/" rel="noopener noreferrer" target="_blank">Relationship Health Assessment</a>:</strong></p><p><strong><a href="https://fierceified.agency/flowtribe-team-client-relationship-training" rel="noopener noreferrer" target="_blank">Apply for FlowTribe</a>:</strong></p><p><strong><a href="calendar.app.google/jyFb4Th5UDtoznMv5" rel="noopener noreferrer" target="_blank">Book a discovery call</a></strong><a href="calendar.app.google/jyFb4Th5UDtoznMv5" rel="noopener noreferrer" target="_blank"> </a></p><p><strong><a href="https://iamltj.com/" rel="noopener noreferrer" target="_blank">Book </a>Lindsay For a Keynote</strong></p><p>Mentioned in this episode:</p><p><strong>FlowTribe Team Engagement</strong></p><p>68% of clients leave service businesses not because of price or a competitor — because they felt unappreciated. That is not a marketing problem. That is a relationship problem. And it almost always lives in how your team shows up when you are not in the room. FlowTribe is the two-week team engagement Lindsay Tramel-Jones built to fix that. Not a course. Not coaching for the CEO. A facilitated engagement for your whole team — using your FlowLab data to diagnose exactly where the client relationship is breaking down, train the team to build a stronger standard, and assign clear ownership to every touchpoint. By the time FlowTribe ends, your team knows how to build the client relationship without you in every conversation. Applications are open. Founding client spots are available at a reduced investment. Go to Flowtribe.co to apply.</p>

62 total episodes available

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What is More Than A Brand?

You built your business on relationships. Your clients stayed because of how you made them feel — seen, valued, and taken care of. Then you hired a team, and somewhere in that handoff, the standard you built stopped showing up the way it used to. Clients are quieter. Renewals feel less certain. And you're still jumping into conversations you thought you'd handed off.

More Than a Brand is for growth-stage service business CEOs who are done being the only reason their client relationships hold. Every episode is about building the relationships that keep clients coming back without it all depending on you. No generic retention advice. No marketing tactics dressed up as relationship strategy. Just honest, specific conversations about what it actually takes to transfer your relationship standard to your team — and make it stick.

Hosted by Lindsay Tramel-Jones — 19-year U.S. Army veteran, CEO of Fierceified Consulting, and Client Relationship Strategist — More Than a Brand is where CEOs stop chasing the next lead and start stewarding the ones they already have.

How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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