More than the Brand
Claim This Podcastby Matt Ortlieb & Olivia McKerrow
Podcast Overview
<p>A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.</p>
Language
🇺🇲
Publishing Since
2/6/2026
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Recent Episodes
July 22, 2026
How Bilal O'Hair Artistry Built a Client Base That Lasts a Lifetime
What does it actually take to keep a business running in the same location for 25 years? In this episode, we sit down with Michael Zennedin, co-owner of Bilal O'Hair Artistry, to talk about the realities of building a loyal client base, staying consistent, and treating competitors as community instead of threats. Michael breaks down why he and his brother renovate the salon every 8-10 years to keep it feeling fresh, why "never take your loyal clients for granted" might be the most important r...
June 26, 2026
What We Learned From Going Mobile (And Why It Matters For Your Content)
We've been heads-down the last couple weeks, and there's a few lessons in it. From upgrading how we shoot, to what happens when you take your content somewhere new, to how we planned content around a single event so it kept working long after the day was over. If you're a business owner thinking about your own content, there's something here for you. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. We talk marketing, content,...
June 7, 2026
Your Content Strategy Starts With One Question
Most businesses are creating content for everyone — and reaching no one. In this episode, we break down why knowing your ideal customer isn't just a marketing buzzword, it's the thing that determines whether your content actually converts. From UGC brand partnerships to real estate listings to online fitness platforms, the through line is always the same: who are you talking to? A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. ...
19 total episodes available
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Frequently asked questions
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- What is More than the Brand?
<p>A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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