A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.
How Tanner Weiler Turned Followers Into a Real Business
Tanner Weiler has been one of the most consistent people in content for years, and this episode gets into why. We talk about the "cringe tax" everyone has to pay before they find their voice, why chasing virality is the wrong goal, and why niching down to one specific person will always outperform trying to talk to everyone. We also get into the actual system behind turning followers into clients, why "post it and forget about it" works better than obsessing over every metric, and what change...
17 Sept 2026
Why You Go Hard for Two Weeks Then Disappear for Two Months
Everyone who creates content hits the same cycle: a few weeks of momentum, then a couple missed days that somehow turn into a couple missed months. This episode is about why that happens and how to actually get out of it. We get into the systems that keep us consistent even when the creativity isn't there (a Notion setup that's been a game changer), why three to four content pillars matter more than chasing trends, and how planning three months out with a client actually protects you from bur...
10 Sept 2026
Why "Just Shoot Our Content" Is the Wrong Ask
Most businesses start the same way: "we need a photographer." In this episode we get into why that's usually the wrong starting point, and what actually happens when a business becomes a retainer client instead of a one-off shoot. We walk through what changes by month three that you can't get in month one, why trust with a client builds faster than people expect, and Liv gets into her own shift with Club Sixty content — moving away from chasing "beautiful" toward what actually drives engageme...
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